Marketing Assistant Job Description: Top Duties and Requirements

A Marketing Assistant, or Marketing officer, is a professional who executes support activities and supports administrative tasks in marketing. They are the principal assistant of a marketing executive or manager with whom they work on directed projects to maximize the profits of the company, facilitate marketing campaigns and develop sales strategies.


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What does a Marketing Assistant do?

A Marketing Assistant aids an organization’s or business’ sales department and is responsible for driving the sales of a company’s services and goods. They rely on their ability to multitask and on a computer to perform day-to-day administrative tasks. By performing such tasks, they not only keep the department functional but also facilitate the duties of the account executive as well as those of the Marketing Manager. They report to the Marketing Manager.


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Marketing Assistant Job Description Examples:


Example 1

*Office Administrator/ Sales & Marketing Assistant – Guidelines General Duties * * Answering phones; redirecting calls * Customer service – first point of contact * Collecting paperwork from *(Daily)* * Scheduling service Calls – setting up regular maintenance and arranging for emergency call-ups; coordinating with service technicians (supplying information as needed) * Organizing and Scheduling shipments / job shipments and job installs * Arranging payments from and contractors * Organizing and scheduling installs and ship dates * Filing – organizing and maintaining office files * Invoicing and collecting payments from clients *(Daily)* * Maintaining client records * Sales & Marketing to end users, builders, and contractors * Mail-outs; general marketing * Cleaning and maintaining the appearance of the front office * Other duties as required *Expectations* * Work hours: Part Time to Full Time hours * Exceptional client service – polite and personable * Well organized and excellent communication skills * _Attention to details_ * Answer phones in courteous, professional manner * Casual dress suitable – no jeans (except Fridays) * Non-smoking work environment *What we promise you* * Long-term employment with a growing company dedicated to helping people gain access to public buildings and to helping people age and live respectfully in their homes * Positive work environment Part-time hours: 24-40 per week Job Types: Full-time, Part-time Salary: $20.00-$30.00 per hour Additional pay: * Bonus pay * Commission pay Benefits: * Dental care * Extended health care * Paid time off Schedule: * Monday to Friday

Example 2

Do you want to work for a health care organization that changes people's lives? One that not only cares deeply about clients, but also values that its employees are its greatest asset. Vision Loss Rehabilitation Canada, British Columbia is the province's leading provider of professional vision rehabilitation therapy. Our professionally certified VLR BC specialists continue to set global standards for expertise, training and professionalism in the field. We offer competitive salaries and benefits, flexible schedules, and opportunities to grow. Date: June 10, [phone number]Job Title: Marketing Assistant (Canada Summer Jobs) Term: Temporary - 8 weeks – July 12 to Sept 03, [phone number](35 hrs/week) Location: New Westminster, BC Summary: This funded position through Service Canada's Canada Summer Jobs Program will afford youth between the ages of 15 to 30 year of age the opportunity to assist VLRC staff in service delivery and office support. VLRC is looking for an Energetic Dynamic individual who will work with our team to support the development of new communications strategy. Your impact at VLRC: Updating doctor contact spreadsheet. Assisting with Brand Awareness: evaluation of current strategy and materials. Developing and editing Healthcare marketing materials. Conducting research through social media. Get from clients and staff. Create/update Staff bios. Providing general office and administration duties: Branded clothing/swag for staff events. Branding VLRC equipment with property of VLR' stickers Cost for pamphlets in other languages. Researching the cost for pamphlets in other languages. Other administrative duties as required. Providing Support to Special projects. Completing evaluation at the end of placement to provide feedback on experience and provide a detailed report on activities and projects completed. Who you are: Someone with excellent computer skills. You are Professional, articulate, confident presenter. You have superior interpersonal skills, excellent public speaking and writing skills, and effective communicator among a diverse audience. You are comfortable to work as part of a team and/or independently. You have strong research, analytical, and organizational skills. We want to hear from you if you have: Minimum two years post-secondary education preferably in business or marketing. Previous experience with individuals with vision loss preferred. Eligibility Requirements: is between 15 and 30 years of age (inclusive) at the start of employment; is a Canadian Citizen, permanent resident, or person on whom refugee protection has been conferred under the Immigration and Refugee Protection Act*; and is legally entitled to work according to the relevant provincial / territorial legislation and regulations. *International students are not eligible. Apply Now! If this sounds like the role for you, apply now to: Susan Be sure to include a resume, cover letter, and mention how you heard about this opportunity Our diversity is our strength – we take pride in our inclusive workplace. VLRC is committed to creating and fostering an inclusive culture and welcomes applications from diverse candidates, including but not limited to Indigenous peoples, women, candidates with disabilities, and candidates of colour. VLRC is committed to accommodating applicants with disabilities and will work with applicants requesting accommodations at any stage of the hiring process. We are excited to review your application! Closing Date for Applications: June 25, [phone number]Please note that the successful candidate will be required to pass a standard Criminal Record Check. We thank all applicants for their interest in VLRC, however, only those selected for an interview will be contacted.

Example 3

We are seeking a highly driven and hardworking Marketing Assistant to join I Love My Diamond Ltd. * Advertise products and handle content development on Social Media (Facebook, Kijiji, Instagram) Youtube and Google Ads. Handle product photography and photo/video editing. Liaise with Customers and third party agencies. Handle billing and payments, answer and routing of phone calls. Manage inventory system and perform general office work Organize the facilitation of direct marketing campaigns following marketing using internal data and external data sources to analyze & identify target prospects for company solutions . Coordinate creation of promotional campaigns. *Requirements: * * Minimum 2 years of marketing experience * Jewellery experience is very desirable * Website Building experience is very desirable * Proficiency in Microsoft Excel * Excellent communications skills and problem-solving skills * Maintain a high standard of confidentiality * Requires knowledge of digital advertising technology tools such as web, mobile, social media, email. * Experience in Adobe Creative Suite. * Perform other duties as assigned. Reference ID: Marketing Assistant Position Expected start date: [phone number]12-01 Job Types: Full-time, Permanent Salary: $19.50 per hour Additional pay: * Commission pay Benefits: * Extended health care * On-site parking * Paid time off * Profit sharing * Store discount Schedule: * 8 hour shift * Day shift * Weekend availability Experience: * Marketing: 2 years (preferred) Work remotely: * No

Marketing Assistant duties and responsibilities

A Marketing Assistant’s duties are dependent on the needs of a company. However, most of their duties fall into the realms of office support and administrative assistance. They gather information, organize data, schedule meetings and conferences and handle travel arrangements for the marketing department. Other duties and responsibilities of a Marketing Assistant include:

  • Being resourceful to senior marketing professionals needing help with completing large projects
  • Collaborating with ambassadors of various brands to develop innovative ways of gaining exposure for client products
  • Working closely with the in-store collateral development team to identify pieces to be displayed in the retail sales floors
  • Submitting ideas for experimental marketing programs created to enhance and grow the brand of the company
  • Helping in the development of ways to improve marketing campaigns and monitoring active marketing programs
  • Performing analysis from questionnaires to understand the needs of customers
  • Assisting with the maintenance of database systems, blog platforms, social media accounts and website
  • Gathering and reviewing marketing data from various channels


Marketing Assistant skills and qualifications

Marketing is a customer-centred department that requires professionals with excellent customer service skills. They must know how to relate well with members of the staff, clients and brand ambassadors. A successful Marketing Assistant candidate must have prerequisite skills and qualifications needed for the effective discharge of their duties. The top skills and qualifications you should look for in a Marketing Assistant include:

  • Exquisite oral and written communication skills
  • Excellent knowledge of online applications, marketing computer software and MS Office
  • Good understanding of databases and market research techniques
  • High level of organization with a client-oriented approach
  • Demonstrated ability to adhere to deadlines and multitask
  • Excellent knowledge of marketing principles and office management
  • Ability to communicate directly with clients and encourage trusting relationships
  • Ability to write marketing literature to augment the presence of the company in the market


Marketing Assistant experience requirements

To be able to carry out functions related to marketing effectively, a Marketing Assistant requires a minimum of two years’ experience working in advertising or marketing. They also need to have hand-on skills in word processing and other marketing-related programs.


Marketing Assistant education and training requirements

An entry-level Marketing Assistant requires a Professional Diploma in Marketing, Professional Certificate in Marketing or Introductory Certificate in Marketing qualification to be considered for an open position. However, depending on the company demand, a Bachelor’s Degree in Marketing, Advertising or a related field may be required for the position of a Marketing Assistant. A Marketing Assistant may further need to consider pursuing additional diplomas, such as CAM Diploma in Marketing Communications, CAM Diploma in Digital Marketing or Chartered Postgraduate Diploma in Marketing, to enable them to qualify for promotions to a higher rank.


Marketing Assistant salary expectations

According to Indeed Salaries, the average salary for a Marketing Assistant is $41,940 per year. This figure may vary based on the location, company or team member’s experience.


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Marketing Assistant job description FAQs


What is a typical workweek of a Marketing Assistant?

A Marketing Assistant works five days a week, from 9 am to 5 pm. However, when working on a tight deadline, they may be required to work longer hours and sometimes stretch into the weekend. They work in a wide range of industries, such as banking, fashion and NHS, among other sectors. A Marketing Assistant can rise through the ranks to become a Manager, Director or Marketing Executive.


What soft skills should you look for in a Marketing Assistant candidate's resume?

When screening for a Marketing Assistant, you should pay attention to vital soft skills, such as IT skills, numerical skills, communication skills, excellent teamwork skills, creativity, adaptability, commercial awareness, organizational skills and confidence.


How should you write a Marketing Assistant job summary when advertising for an open position?

An excellent Marketing Assistant job description should begin with a compelling summary of the open position and how the role applies to your company. It should communicate an overview of your company and the expectations for the Marketing Assistant position, outlining the responsibilities and types of activities related to the job so that applicants can determine if they are qualified for the open position.

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