What does a Marketer do?
Marketers are some of the most important employees in any company because they help increase sales and thus make the company profitable. Marketers are central to any business’ growth strategy. They work diligently to spread information about new products, expand the market size for a company’s products or services, observe demographic trends, and come up with customer targeting strategies. They conduct market research and examine market trends, develop pricing strategies for different market segments, and design advertising campaigns.
Marketer skills and qualifications
Since marketers are, on most occasions, the link between the firm and its customers, they need to be excellent communicators, skilled negotiators, and highly creative innovators to execute their duties successfully. They are also expected to have a good grasp of industry trends in order to manage projects efficiently, analyze competitors, and avoid cost overruns. Some vital skills to look for when hiring a marketer include:
- Persuasive writing, active listening, and speaking or presenting
- Excellent interpersonal skills, including the ability to collaborate with senior management, team members, customers, and other stakeholders
- In-depth understanding of current social media and digital marketing strategies
- Problem-solving, critical thinking, data analysis, and decision-making skills
- Adaptability, creativity, and familiarity with contemporary marketing trends
- Project management skills, including goal-setting and timeline management
Marketer experience requirements
Depending on the level of the Marketer’s position, industry knowledge is essential. Ideally, entry-level Marketer candidates should have some prior experience in junior marketing roles, like as an Assistant Marketer, or through internships. Mid-level Marketers should have two to five years of experience designing promotional campaigns, conducting market research, and developing pricing strategies.
Senior or executive positions require Marketers with over five years’ experience because they’re responsible for more high-level and complex tasks. Candidates will need to be confident in strategic planning and rolling out entire advertising campaigns. If you require a senior Marketer, look for candidates with leadership experience in a previous role. Candidates with existing industry knowledge are an asset.
Marketer education and training requirements
Successful candidates for a Marketer position need a bachelor’s degree in marketing, business administration, advertising, or public relations. However, for senior management positions, potential candidates may need a master’s or associate degree in a relevant field. Look for candidates with an academic background related to your industry.
Marketer salary expectations
According to Indeed Salaries, the average pay for a Marketer in Canada is $ 52.650 per year. This varies depending on the employer, the employee’s previous experience, and the location of the hiring organization.
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