Inside Sales Representative Job Description: Top Duties and Requirements

An Inside Sales Representative is responsible for selling products and services to customers. Using mostly email and phone communication, the successful candidate is able to employ effective sales strategies to get buyers what they want. Duties may include closing sales, maintaining inventory records, and finding new sales opportunities. 


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What does an Inside Sales Representative do?

An Inside Sales Representative is typically employed by a store or a business in order to sell their products and services directly to the public. 

Inside Sales Representatives process sales transactions, book tickets, provide information about products, and promote merchandise while working in an office setting with other team members. Individuals in this role listen and communicate well, and leave customers satisfied with their purchases.


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Inside Sales Representative Job Description Examples:


Example 1

*Inside Sales Account Executive – Grocery Group - *_Progressive Grocer and Store Brands_ EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. We’re most especially focused on our leading position in serving the U.S. grocery, drug and convenience retailers, and consumer brand customer engagement and technology marketplaces. EnsembleIQ’s suite of offerings includes unrivaled cross-channel platforms encompassing digital and print media, industry forums and councils, invaluable marketplace databases, high-performing events and proprietary research on consumers, shoppers and retailers. *Reports to: * Grocery Group Brand Director *Location: *Office located in Toronto, ON: Willing to hire anywhere in Canada or offer the hybrid work 2 -3 days days per week and remotely the remainder of the time. *What You'll Do* Working within our Progressive Grocer and Store Brands you'll use your grocery or retail experience to learn client's goals and establish how our brand(s) can meet them. You'll regularly meet as, goals, and other forms of client expectations, helping clients understand the limits of their budget or resources and consistently meeting project and issue deadlines on the brand(s). With an interest in serving the needs of existing customers and closing sales deals to create new customers, you'll maintain long-lasting relationships with existing customers through exceptional after-sales service. *Key * Actively sourcing new sales opportunities through cold-calling and emailing. * Developing in-depth knowledge of product features and benefits, brand strengths and share of market to advance revenue goals and drive growth within territory or account base. * Utilizing virtual meetings to build relationships with new customers. * Processing customers' purchase orders and liaising with the CRM department to ensure the timely delivery of insertion orders and products. * Advising customers on suitable product selection based on their needs and specifications. * Create a business strategy for penetrating new targets and accurately forecasting pipeline each week. * Achieve monthly, quarterly and annual sales budgets. * Creating a sales pipeline to accurately reflect the relative placement of sales prospects in the purchasing process. * Following up on sales inquiries that are made by potential customers through website chats, emails, and inbound calls. * Setting up face-to-face meetings between potential customers and Outside Sales *What You'll Bring: * * Successful completion of a High school diploma or GED. * Bachelor's degree in business administration or management, marketing, or related field is preferred. * Proficiency in all Microsoft office applications and customer relationship management (CRM) software. * Proven sales experience with a minimum of 1-3 years of experience in B2B print and digital sales or marketing solutions. * Proven success in prospecting and selling by phone; ability to uncover customer needs and challenges in their marketing approach and use innovation to inspire customers and prospects. * Ability to work a territory or account list to drive pipeline fulfillment and close sales to meet a sales revenue budget. * Strong analytical and problem-solving skills, understanding customer needs and having the ability to focus on solving them. * Excellent negotiation and consultative sales skills. * Exceptional customer service skills together with effective communication skills * Actively embraces digital, social media and experiential products. * Excels in a ever changing and fast-paced environment, embracing a diversity of tasks and projects. * Comfortable working with others and individually. * Demonstrated attention to detail, experience working multiple projects and progress towards sales revenue budgets. * Experience working a large group of accounts. _nsembleIQ is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations at all stages of recruitment and employment in accordance with Human Rights and accommodation legislation upon request._ Job Types: Full-time, Permanent Benefits: * Dental care * Disability insurance * Employee assistance program * Extended health care * Flexible schedule * Life insurance * On-site parking * Paid time off * Vision care * Wellness program * Work from home Schedule: * Monday to Friday Application question(s): * On a scale of 1 to 10 (with 10 being expert) please indicate your proficiency with all Microsoft office applications and customer relationship management (CRM) software. * What are your annual salary expectations? Education: * Bachelor's Degree (preferred) Experience: * B2B print, digital or marketing solutions sales: 3 years (preferred) * prospecting and selling by phone: 3 years (preferred) Work remotely: * Yes

Inside Sales Representative duties and responsibilities

An Inside Sales Representative has a number of sales-related duties and responsibilities, some of which may include:

  • Responding to customer complaints and inquiries quickly and efficiently
  • Answering phone calls and emails in a professional manner
  • Building rapport with customers
  • Collecting customer information for future follow-ups
  • Upselling services and making product recommendations 
  • Closing sales and achieving company quotas
  • Identifying sales opportunities 
  • Staying informed about product and service information updates 


Inside Sales Representative skills and qualifications

A successful Inside Sales Representative candidate has high-level people skills and can expertly advise clients on which purchases to make. Top skills of an Inside Sales Representative include:

  • Excellent customer service
  • Clear communication and active listening
  • Ability to process information well
  • People oriented and experienced in rapport building
  • Ability to sell and promote
  • Working knowledge of various technology and software programs
  • Strong product knowledge 
  • Excellent time management


Inside Sales Representative experience requirements 

Inside Sales Representatives are experienced sales people who have a proven track record of selling products and services through incoming calls. Ideally, they know how to handle a high volume of customers at once and have at least two years of experience achieving a company’s sales goals. 

Inside Sales Representatives typically have experience in customer service. They have a resume that demonstrates people-oriented roles where the primary tasks involve attending to customer needs and maintaining good customer relations. 


Inside Sales Representative education and training requirements 

Inside Sales Representatives typically require a high school diploma or a GED certificate. This level of education is enough for the candidate to acquire skills needed for the job. However, in some cases, positions may require additional education such as a Bachelor’s degree. Depending on the industry, some provinces require certain retailers or salespeople to be certified by a regulatory authority. 

Some Inside Sales Representatives may pursue continuing education in the form of computer training modules provided by their employers or participating in company-mandated training programs such as WHMIS, customer service, and first aid. 


Inside Sales Representative salary expectations

According to Indeed Salaries, the average salary for an Inside Sales Representative is $46,845 per year in Canada. The salary amount may vary depending on location, previous experience in sales, and the company.


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Inside Sales Representative job description FAQs


What qualities make a good Inside Sales Representative?

An excellent Inside Sales Representative is persuasive and motivated in their salesmanship. The ideal candidate can expertly encourage consumers towards a specific purchase in a way that is natural and honest. They have a positive demeanor and are not opposed to competition. 


What is the difference between an Inside Sales Representative and a Sales Consultant?

Although both job titles deal with selling products and services, their duties are different, with the Sales Consultant title ranking higher in career status. A Sales Consultant understands the overall sales needs of a business, and can help increase sales through various methods, such as meeting clients out of the office and seeking out new customers. 

Unlike the Sales Consultant, the Inside Sales Representative works only in-house. Sales Consultant roles typically have higher education requirements, such as a Bachelor’s degree in business administration or marketing, and in some cases a Master of Business Administration (MBA). A high school diploma is typically adequate to become an Inside Sales Representative. 


What should you look for in an Inside Sales Representative resume?

The successful Inside Sales Representative candidate has a resume that outlines an excellence in communication. Other top traits include clear and effective speaking skills, and a positive attitude. An exceptional resume highlights an aptitude for sales, confidence using computers, and an openness to learning new software. 


Who does an Inside Sales Representative report to?

Inside Sales Representatives will often take direction from a Sales Manager. The Sales Manager is responsible for hiring and training the successful candidate and evaluating their performance. Sales Managers provide Inside Sales Representatives with their day-to-day tasks and offer advice on how to increase job performance. Inside Sales Representatives try to meet the sales quotas created by the Sales Manager, and any problems are generally reported to the Sales Manager. 

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