Graphic Designer Job Description: Top Duties and Qualifications

A Graphic Designer, or Graphic Artist, uses computer software programs to communicate a given message visually. It is common for a Graphic Designer to use different design elements such as fonts, colours, images, motion graphics, logos, or shapes. 


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What does a Graphic Designer do? 

The role of a Graphic Designer is to help bring marketing and branding ideas to life. Graphic Designers are involved in the creation of a company’s promotional materials, whether they are print or digital. A Graphic Designer generally works in the marketing department. They may also collaborate with other business departments within a firm. 


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Graphic Designer Job Description Examples:


Example 1

Graphic Designer & Multimedia Assistant Location: Hwy7 / Jane (Concord, ON) Hours: Full day, all year round ( 8:30am - 6pm) Competitive Starting Salary with an option of increase every 3 months based on work ethic *Here’s what we do…* We are a fast-growing distributor of auto and architectural vinyl wrap and supplies. We are located in the greater Toronto area with over 11 online stores, which attracts customers worldwide. We experience high volumes of sales daily and have a set time to fulfill each one of them. Our customers expect perfection and that's what we deliver. *Here’s where you come in!* We are looking for energetic, enthusiastic and client focused individual to join our team, and assist in the continued success and growth of the company. We want you to help us spread our name and our beautiful products within the market space, as well, build our online brand. Experience with Instagram marketing, e-mail Marketing and other social media is a must. *The Role: *The Graphic Designer will be responsible for creating designs for a variety of different brands to be used for campaigns on social media platforms, digital advertising campaigns, websites and blogs. * * Proficient in: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Adobe Dreamweaver, Canva, Microsoft Word, Power Point, Excel * Strong sense of design and typography * Strong creative skills and ability to contribute and collaborate within a team setting * Front and back-end web development skills preferred. (Wordpress, CSS, HTML, Unbounce, etc.) *Competencies: * * Ability to work independently yet be a very strong communicator * Creative thinker with a passion for design * Strong attention to detail * Must maintain knowledge of current digital best practices and technology * Must be able to work under tight deadlines * Strong organizational skills * Strong multitasking skills * Fluency in English, both written and spoken *Please provide a link to your portfolio or submit samples of recent design work.* *Sound good so far*? *Here’s what you’ll be responsible for in this role…* * SEO-friendly creative Content Writing for Website, Blogs, Articles, Brochures and Technical Bulletins * Develop advertising and sales promotion materials * Support ongoing marketing projects and assist in the implementation of company marketing plans. * Create and edit promotional content for Social Media & Company Websites. * Social Media engagement (LinkedIn, Facebook, Twitter etc.) * Documentation & Developing Templates for User manuals, Technical Proposals, * Manage google ads, social media, email and web projects/ campaigns from start to finish * Analyze web traffic metrics alongside the Digital Analyst and suggest solutions to boost web presence * Assist sales team to maximize all opportunities in the process of closing a sale and achieving target goals. *Qualities / Skills that we need you to have: * * Exceptional interpersonal communication skills (written and verbal) * Time management skills * Ability to multitask * Customer focused and detailed oriented * Organized and resourceful * Ability to constantly improve and optimize *Required education: * * A completed Bachelor’s degree or post-secondary diploma in marketing or other related field * A minimum of 3-4 years experience *A few super cool things about us…* We want to provide you with the best including: * A competitive salary including a 3 month performance based increase. * Job stability * A great team to learn from and unlock growth and career opportunities. Already picturing yourself in this role? We thought you might be! Send us your resume and let us know how you would make an impact at Instawraps. We are located near Hwy7 & Jane in Concord To learn more about us visit We look forward to hearing from you, but please note that due to the volume of resumes submitted, only those selected for next steps will be contacted. *Pay* * Competitive salary starting at $20/h, with a constant increase up to $30/h * 45h/week, Monday to Friday with an option for extras *Conclusions: * Job Types: Full-time, Permanent Salary: $20.00-$30.00 per hour Experience: * Graphic Design: 3 years (Required) * Media Management: 2 years (Required) Licence: * Driver's Licence (Required) Language: * English (Required) Work remotely: * No

Example 2

Support Full-time New Position (Full-time Support Staff will be given first consideration) As the COVID-19 pandemic evolves around the world and in our local community, Conestoga College continues to adjust plans based on the guidance provided by our local Public Health authority. Considering these unprecedented circumstances, all final hiring decisions remain contingent upon confirmed enrolment numbers and the evolving work environment. Conestoga College will take appropriate measures to protect the safety and well-being of our College community and prospective candidates throughout the recruitment and selection process, including the scheduling of remote interviews. The Graphic Designer will perform a range of activities in support of all Student Affairs departments’ communication, engagement, and outreach efforts. This individual will work closely with the Student Affairs team to develop high-quality custom assets, brand guidelines, and create marketing and communications materials for current students. The incumbent will work closely with individuals in Student Affairs to offer design expertise and develop high-quality assets to meet the needs of the department or service, in alignment with the Student Affairs communications strategy. Although many of our employees are currently working remotely, all employees are expected to be able to work on campus as required. Designs and develops original graphic imagery that expands audience engagement and supports multiple Student Affairs departments Contributes to the user interface design (UI) by developing UI elements and mock-ups that clearly illustrate how web layouts and interactive learning objects appear and function Creates promotional materials such as email campaign templates, digital ad designs, presentations, web banners, interactive PDFs, social media images, etc. Produces and edits photographs for communications projects, marketing, and departmental websites Establishes a unified brand identity across all visual materials, documents design standards, maintains a brand guide, and advocates for Student Affairs brand compliance Provides advice and consultation regarding the use of various design elements and recommends the most appropriate visual communication designs Converts complex technical information into understandable and informative graphics that enhance comprehension and recall Creates designs based on the College’s web standards with an understanding of responsive, flexible web design [website] mockups for desktop, mobile, and tablet views) Maintains an asset library [website] storing graphics and other multimedia assets) with versioning control and established naming conventions Identifies new opportunities to increase brand awareness in the digital space, staying up to date on best practices in social media and UX Maintains expertise in the latest technology, tools, and techniques in visual design and digital media through research, reading publications, participating in workshops, networking, and consulting with other colleges and universities, external vendors, etc. Supports post-production activities such as designing titles and graphic elements, colour corrections, transitions, graphic overlays, and special effects Produces video openers, titles, graphics, backgrounds, and animations for video Assists with designing motion graphic templates that will be used by the Student Affairs Office and multiple Student Affairs departments Qualifications: Two-year Diploma/Degree in Creative Industries, Animation, Graphic Design, Visual Arts, Multimedia Design, or a related discipline is required Three years of advanced knowledge and experience producing graphics using Adobe Creative Cloud [website] Illustrator, Photoshop, InDesign, and After Effects) is required Portfolio demonstrates advanced design and layout techniques; both animated, video, and still image Demonstrated understanding of marketing and communications Demonstrated passion for creativity and curiosity to try the latest technologies and methods Ability to multitask effectively, prioritize competing demands, and meet tight timelines while maintaining quality High attention to detail Working knowledge of CSS and HTML5 an asset Proven skill in working independently with subject matter experts, preferably faculty in higher education Advanced video and photography skills Apply Now

Example 3

Our team is growing! We are looking for an experienced and high energy Graphic Designer to bring innovative designs and support our growing business. You will be responsible for the creative process for our customers and our brand. OCHK Media, a subsidiary of the OCHK Group, provides design and media solutions across a wide range of industries. From designing and customizing car wraps, logo design, website design, and brand development, you will be responsible for producing content for both our group of companies and our clients. Job and roles include, but are not limited to: · Design, update and modify artwork using Adobe Creative Cloud (Acrobat, Indesign, Illustrator, Photoshop, etc) · Able to work with print machines and set up artwork for print · Strategic thinker on illustration, typography, and color scheme to graphically display a concept, given characteristics of a brand in various industries. · Content and Photography creator of products and material · High-level proficiency with the Adobe Creative Suite (Adobe Illustrator, InDesign, Photoshop). Requirements: · Able to work quickly on tight deadlines. · Excellent aesthetic skills with the ability to combine various colors, fonts, and layouts. · A Team player with great interpersonal skills · Able to multitask and meet tight deadlines. Job Type: Full-time Salary: per year Schedule: * Monday to Friday

Example 4

Do you enjoy thinking outside the box? Does a range of responsibilities keep you motivate? Do you have a passion for problem solving? Founded in Edmonton, Alberta in [phone number], Hi-Tech Seals is a leading Canadian seal, gasket, rubber and plastic component distribution and manufacturing company with a longstanding commitment to customer service. Our employees work closely with customers to find the best solution for their sealing needs. We offer an extensive line up of seals and seal related products along with custom manufacturing capabilities to meet our customer’s needs. Over 30 years in business, we have grown to multiple locations across Canada and the US. We take pride in providing superior customer service and products that go beyond our customer’s expectations. We are looking for a Full Stack Web Developer & Graphic Designer for a *6-month contract with a possibility of extension* to join our Edmonton based team. The successful candidate will be expected to do the following: * Creation of original and updated existing graphics and renderings for our websites, brochures, print ads, e-blasts, and more. * Monitoring of and advisement regarding changing market, product, and competitor trends * Redevelopment of company website with a focus on: o Web development best practises o Maintenance of existing SEO rankings, as well as improving SEO performance o Responsive design o Implementing and improving upon an existing Adobe XD prototype page design o Communicating with stakeholders to understand and best implement the needs of the business Our ideal candidate will have the following qualifications and * Post-secondary diploma in Visual Communication Design, Graphic Design, or other related discipline or a minimum 3-years experience developing and implementing effective design solutions * Demonstrated experience in full stack web development, including but not limited to: o Front end design and development o Effective data management o Security and privacy * Passion for creative problem solving and ‘outside the box’ thinking * Ability to prioritize and handle multiple projects and deadlines simultaneously * Strong communication, organizational, and project management skills. * Open to accept and integrate feedback * Sharp attention to detail * Able to work efficiently and effectively when independent, as well as in collaboration with the team * Proficient with HTML, CSS, Javascript * Skilled in SQL / PostgreSQL * Experience in Azure / AWS * Experience with Python would be considered an asset * Experience with 3D modelling would be considered an asset What you get out of this deal: * A 6-month contract (with a chance of extension) with a longstanding successful company * A competitive salary * The chance to work with a strong and driven team Was the little voice in your head saying “me” and “also me” a lot while reading this? Then click apply with your polished-up resume and include a cover page that will blow our mind! If you’re as good as you think you are, we’ll be coming for you shortly. In the meantime, check out our website for more information about us – Contract length: 6 months Application deadline: [phone number]12-10 Job Types: Full-time, Contract Schedule: * Monday to Friday COVID-19 considerations: we follow all AHS guidelines to lower the risk of COVID transmission. Application question(s): * Do you live in the beautiful City of Edmonton or surrounding area? Education: * Bachelor's Degree (preferred) Experience: * Front-end development: 3 years (preferred) * HTML: 3 years (preferred) * CSS: 3 years (preferred) * JavaScript: 3 years (preferred) * SQL: 3 years (preferred) Language: * English (required) Work remotely: * No

Graphic Designer duties and responsibilities

When writing a job description for a Graphic Designer, it’s important to specify the main functionalities of the role by explaining whether the job applicant will be working in digital, print, or both. Below is a list of the most important duties for the job and responsibilities needed to excel for a Graphic Designer: 

  • Design company logos, letterheads, brochures, presentations, promotional materials, and website elements.
  • Meet with clients or other team members to determine requirements and vision for design elements, which may include multiple strategy meetings.
  • Create multiple different versions of a similar product and send them through approvals.
  • Keep up-to-date with the latest design trends by attending workshops, courses, and reading relevant material.
  • Review finalized materials to be sure there are no errors.
  • Work with internal technology software and hardware.
  • Select fonts, colours, shapes, designs, styles, and layouts for projects.


Graphic Designer skills and qualifications

 A successful Graphic Designer candidate will have various prerequisite skills and qualifications needed for duties for this job. After posting the most important job functionalities for a Graphic Designer, follow up with the skills and qualifications required to perform those jobs. Some examples of the skills used in a Graphic Designer role include: 

  • Time management skills to work on multiple projects at once and with various deadlines, especially if working in an agency
  • Attention to detail to ensure that all client or team specifications are met and free of any errors
  • Patience to send creative designs through multiple approval processes and often work with several different people to get a job done
  • Creative mindset to be able to bring a design to life with simple instructions 
  • Strong organisational skills to keep up with various client needs or team projects 
  • Technical skills to work with popular graphic design programs like the Adobe suite 
  • Flexibility to be able to switch between projects or pivot quickly should the requirements of the project change


Graphic Designer experience requirements 

It is ideal to hire a Graphic Designer who has three to five years of experience. If you are dealing with more complex projects, you may consider hiring one who has worked in the industry much longer. Some agencies may hire Graphic Designers with minimal experience for basic design tasks. An agency may also employ Graphic Designers with varied skill levels to cater to different projects.


Graphic Designer education and training requirements

Many Graphic Designer job postings require at least a university or college degree in a related discipline. Some employers may look for additional education qualifications like workshops, seminars, or training sessions. This can help determine if the applicant has stayed up-to-date in the industry. 


Graphic Designer salary expectations

According to Indeed salaries, the average salary for a Graphic Designer is  $21.28 per hour. The salary can fluctuate depending on experience, location, or the company that is hiring. 


Job description samples for similar positions

If a Graphic Designer isn’t quite what you are looking for, other related job descriptions include:


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Graphic Designer job description FAQs


What is the difference between a Graphic Designer and a Web Designer?

There are four main differences between a Graphic Designer and a Web Designer. The first is that they work with different visual elements, one example being colours. Graphic Designers will typically use what’s called a CMYK colour mode whereas a Web Designer will generally use RGB as the colour mode. A Graphic Designer creates static work whereas a Web Designer needs to create work that is dynamic. 

A Graphic Designer can work with many different types of materials (paper, cloth, digital) whereas a Web Designer will only work with digital media. Lastly, a Graphic Designer typically puts art above everything, whereas a Web Designer is mostly concerned about the technology and how it works. 


How can you make your Graphic Designer job description stand out?

A great way to make a Graphic Designer job stand out is to start with the benefits of working at the company. It’s also important to be specific with the types of materials and programs the Graphic Designer will be using day-to-day. This will help to filter out applicants fit to perform the job. 


What should you look for in a Graphic Designer resume?

When looking at resumes for a Graphic Designer, previous work experience is incredibly important. Look for references to software or technology they have used in the past or courses they have taken that focus on the technology they will be using at the new job. Any applicant applying to a Graphic Designer role should also be able to send along a portfolio of past work.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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