How to write a Director of Sales job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Director of Sales job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Director of Sales job titles

    Director of Sales
    Senior Sales Director
    Director of Industrial Sales
    National Sales Director
    Sales Director

Director of Sales job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Director of Sales job summary

We believe that a successful sales team makes connections with its customers and creates long-lasting relationships. As the Director of Sales for our shipping company, you will be responsible for making sure the entire team falls in line with that goal. You’ll be managing a team of 15-20 Outside Sales Associates in a thriving B2B marketplaces. We’re looking for a self-starting professional with managerial experience and a proven track record in sales. The ideal candidate will look forward to coming to work each day and helping our customers find the shipping programs that work best for them.

Director of Sales responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Director of Sales responsibilities

    Motivate and energize the staff to make proactive decisions in all their communications with clients
    Create and advertise weekly, monthly and quarterly sales goals and keep C-level executives apprised of the progress
    Prepare sales reports and sign off on their accuracy before submitting them
    Assess the competitive landscape and institute changes to the sales program in response to competitors’ changes
    Establish a referral network with local businesses and find ways to maximize value from those connections
    Implement a sales training and orientation program to educate new hires as our company grows

Director of Sales qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Director of Sales skills

    Bachelor’s Degree in Marketing, Communications or Business Administration required (MBA preferred)
    7+ years experience in sales management
    10+ years experience in direct or outside sales (B2B a plus)
    Strong prospecting skills and excellent closing skills
    Exceptional verbal and written communication skills

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