Director of Sales Job Description: Top Duties and Requirements

A Director of Sales, or a Sales Director, is a professional responsible for ensuring that a company achieves sales targets. Their duties include developing revenue goals and sales targets, training new employees, and giving sales reports to management and staff.


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Director of Sales duties and responsibilities

Aside from their oversight roles, the duties and responsibilities of a Director of Sales can vary from one company to another. General duties may include:

  • Developing and communicating revenue targets to management, and individual sales goals to the sales team
  • Giving detailed presentations on proposals and analyzing their effects upon implementation
  • Creating good rapport with customers to develop and maintain trustworthiness
  • Motivating and inspiring employees to meet sales targets that match the company’s goals
  • Training and orienting new hires
  • Establishing daily, weekly, monthly, and yearly targets to act as a guideline that enables measurement of individual and group performance
  • Developing and implementing strategic plans for actualizing sales targets
  • Providing regular detailed sales reports 


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Director Of Sales Job Description Examples:


Example 1

Company Description Our mission is to democratize industrial automation for small and medium enterprises. We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative, and happier at work. That means enabling our customers to automate their facilities, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their manufacturing portfolio. By doing these things, we create success faster and in circumstances otherwise not possible. It’s an enormous market and every day we are challenging customers to disrupt and innovate. It has never been a better, more rewarding time to be in industrial automation. With over [phone triple-digit growth over the last 12 months, and a world-class leadership team, Vention is an incredible opportunity. Job Description At Vention the sales enablement function is pivotal to ensuring we can achieve our growth objectives. It is at the heart of our go-to-market success. As we embark on our next phase of growth we seek a dynamic leader to help us take this function to the next level. You will set the charter, expand the team and be a key member of sales leadership. Vention is making industrial automation accessible to all manufacturing professionals. Its manufacturing automation platform (MAP) allows users to design, automate, order, and deploy complex manufacturing equipment, on a single platform. Vention is headquartered in Montreal and has a European office in Berlin. It serves 2,000+ clients across 25 industries. Our sales enablement function partners across the organization to equip our team with the skills and knowledge to serve our clients in line with our mission. As Vention’s Director of Sales Enablement, you will be responsible for designing and executing Ventions sales enablement strategy. Your impact will be felt by the continued improvement of our primary KPIs - in particular rep ramp times, a achievement, and productivity. *More specifically you will: * * Lead the sales enablement function, establishing the vision, strategy, and plan * Embed yourself with sales leadership and the team to ensure alignment and scale of enablement objectives and programs * Map out training plans and schedules, and ensure flawless execution of training sessions. Design and deliver assessment & certification programs. Ensure that playbooks, processes are understood and applied effectively across the team. * Work across the team functions to ensure that the team is deeply versed in the technical capabilities and value of Ventions solutions. * Provide insights to the sales leadership on the use and performance of enablement resources, as well as any feedback you’ve received from the field teams. Use this to continuously refine programs so as to achieve greater effectiveness and efficiency in sales. * Propose new projects in line with the strategy provided by sales leadership and the needs you’ve uncovered in your interactions with sales and their managers. * Collaborate across departments and levels within the organization to complete enablement projects on schedule in line with the product roadmap and sales objectives. * Leverage next-generation sales productivity tools to gain insights on best practices and ensure such practices are adopted across the teams and make the expected impact. * Measure the efficiency of training programs and continue to evolve training initiatives as required. Qualifications * 7 years + experience designing, developing and delivering enablement or training programs and content including sales methodologies such as Meddpicc. * Ability to lead teams to deliver key project milestones on schedule * The ability to establish a vision, drive alignment across the team and execute that vision consistently and predictably. * Experience enabling phenomenal growth, both in revenue and headcount Additional Information We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. Location: [phone number]Rue Dagenais, Montréal, QC Job Type: Full-time

Example 2

*Job Description: Director of Sales and Sustainability* Are you looking to join a company that has a progressive culture and develops their employees for future success? With our current growth strategy, we are looking for a *fun and highly motivated* individual with a strong work ethic. *About Waste Logic Inc. (WLI)* With over 29 years of experience in managing waste and recycling services for businesses throughout Canada, WLI has developed a strong working relationship with over 150 service providers in the solid waste and recycling industry. Waste Logic Inc. acts on behalf of our customers to find the most cost-effective working solution for managing the expenses relating to the disposal of solid waste and recyclable materials. *About the role: * As part of the Senior Leadership Team, the *Director of Sales and Sustainability* will report directly to the Vice President of Operations and will oversee and support the sales team. Working in Edmonton and area, the sales territory comprised of new business development responsibilities and additional sales to existing customers, you are responsible for: * Motivate and lead the team by providing management/direction, establishing goals, and objectives, providing technical direction, and encouragement/mentorship. * Initiating new sales processes by scheduling appointments using our sales lead database, understanding customer requirements, and making presentations that demonstrate how WLI solves a business problem. * Manage the entire sales process, presenting a solution/value proposition, creating a customer contract, closing the sale, and further penetration the existing client base with additional services. * Handle all sales leads provided in a prompt and professional manner. * Lead weekly sales meetings. * Actively participate in weekly Senior Leadership meetings. * Work within the organization to determine efficiencies for each customer. *About you: * * Minimum of five years of Management experience that had a team reporting to the individual. * Superior social, communication, and relationship management skills. * Demonstrate a high level of integrity, and professional conduct. * Perceived as consistent, neutral, and objective in business activities. * Able to take and give direction, prioritize, meet deadlines, and stay organized in a fast-paced environment with a large workload. * Excellent problem solving, critical thinking, and mathematical reasoning skills. * Exceptional verbal/written communications and comprehension with attention to detail * Post-Secondary Education, or equivalent job-related experience * Energetic and friendly with a team-focused attitude Job Types: Full-time, Permanent Salary: per year Additional pay: * Bonus pay Benefits: * Dental care * Disability insurance * Extended health care * Life insurance * Vision care Schedule: * Monday to Friday Experience: * sales: 1 year (preferred) Work remotely: * No

What does a Director of Sales do?

A Director of Sales ensures all departments, including the sales and customer service units, function as expected to achieve the company’s sales target. They develop strategic plans and initiate actions that can increase the company’s revenue. Additionally, the Director of Sales studies market trends and advises top management on necessary action plans. 


Director of Sales skills and qualifications

A Director of Sales candidate will have a wide variety of expertise. They possess excellent negotiation skills as they interact with new clients while maintaining a healthy relationship with current ones. Additionally, they will have strong analytical thinking skills that enable them to study the market and decide on strategies to promote new products and services offered. Some other essential qualifications may include: 

  • Superb verbal and written communication skills
  • Ability to set attainable goals for sales employees, and following up to ensure these are achieved
  • High commitment to regularly monitoring sales based on company-imposed regulations and goals
  • Ability to lead their team, solving any arising problems, and motivating and inspiring team members


Director of Sales experience requirements

To be a Director of Sales, a candidate should generally have five to seven years of experience working in a sales environment. They should have a good understanding of trends in the industry and the dynamic nature of the market. Some of these experiences are gained at work, and some are achieved through co-op or internship programs. Proven excellence in the method of selling and launching products or services would be considered as a highly valuable asset.


Director of Sales education and training requirements

A Director of Sales candidate generally must have a bachelor’s degree in business administration, marketing, economics, statistics or another related discipline. In some cases, it may be preferred for a candidate to have a master’s degree in business administration as well.


Director of Sales salary expectations

According to Indeed salaries, the average salary for a Director of Sales in Canada is $100,526 per year. This is not fixed, and typically varies depending on the organization’s pay rates, physical location, and the level of experience.


Job description samples for similar positions

Other job description samples are available if this is not what you are looking for. Consider the following descriptions for related job titles:


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Director of Sales job description FAQs


What qualities make a good Director of Sales?

A good Director of Sales should be able to work under pressure in a fast-paced environment while still delivering satisfactory results. Look for candidates with the dedication and the passion for encouraging and motivating employees. Their confidence will be an essential selling point in the office setting and sales field. Additionally, they should be able to analyze the market and make a calculated move according to data.


What should an employer look for in a Director of Sales resume?

The Director of Sales candidate should demonstrate that they possess excellent interpersonal skills, can solve problems, and are a critical thinker. Look for exemplary leadership traits in a good candidate. Lastly, a Director of Sales applicant should have a proven ability to collaborate with others.


What is the difference between a Director of Sales and a Sales Manager?

A Director of Sales is responsible for sales of all regions under their supervision. They manage Sales Managers, train and develop new hires, coordinate communication, and generally ensure that sales strategies are controlled, implemented, executed, and monitored. A Sales Manager is responsible for sales within their assigned region. They ensure effective downward and upward communication. They are also responsible for the achievement of sales quotas for their area and the training and development of employees. Lastly, a Sales Manager is responsible for the implementation, controlling, monitoring, and execution of regional sales strategies.

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