What does a Director of Marketing do?
A Director of Marketing oversees every step of a business’ marketing campaigns, from the initial idea to implementation and completion. They manage social media marketing campaigns, the creation of television and print ads, website content, emails to customers, and more. A Director of Marketing also hires and trains team members, sets deadlines, and evaluates presentations from potential advertising partners. They change employee schedules and duties when needed, and they promote individual products along with brands as a whole.
Director of Marketing skills and qualifications
A successful Director of Marketing is creative, professional, and persuasive. They have extensive computer and social media skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Director of Marketing include:
- Excellent written and verbal communication skills
- Good time management skills
- Extensive understanding of the products or services the company sells and the industry it operates in
- Knowledge of search engine optimization, email marketing, lead generation, and other marketing methods
- Ability to work under pressure and resolve disputes between employees
- Ability to lead others and keep track of various small details
Director of Marketing experience requirements
Most Directors of Marketing jobs require several years of marketing experience and at least three years in a management role. Some positions may prefer people with more than a decade of experience.
Director of Marketing education and training requirements
Most Director of Marketing jobs require a bachelor’s degree in business marketing, public relations, communications, journalism, or a related field. Some prefer candidates with a master’s degree, and on-the-job training is usually required. Certifications in marketing aren’t required, but may still be preferred. Directors of Marketing need to keep current about new products, services, and industry regulations. They will also need to know which publications and shows are most popular with their customers, and keep track of any current events that could impact advertising campaigns.
Director of Marketing salary expectations
According to Indeed Salaries, a Director of Marketing receives an average salary of $87,328 per year in Canada. This may change depending on the candidate’s education level, previous experience, and company location.
Job description samples for similar positions
If a Director of Marketing isn’t exactly what your business or organization is looking for, some similar job description samples that could fit your needs include: