How to write a Director of Marketing job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Director of Marketing job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Director of Marketing job titles

Marketing Director

Director, Marketing

Senior Marketing Director

Integrated Marketing Director

Marketing Director (Digital Experience Required)

Director of Marketing job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Director of Marketing job summary

Our regional hotel is looking for a Director of Marketing who can help us become #1 in our region over the next 10 years. The ideal candidate is proactive, innovative and passionate about what our hotel has to offer. Applicants should be able to reach consumers through digital and traditional platforms and integrate marketing efforts across various departments, such as sales and catering. The Marketing Director will be in the field often to meet the various players in our hotel chain and uncover the pain points travelers encounter. Essential job tasks include developing marketing plans and devising out-of-the-box strategies for reaching consumers. If you have a history of problem-solving, innovative ideas and calculated risk taking, we would love to hear from you.

Director of Marketing responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Director of Marketing responsibilities

Develop digital and traditional marketing campaigns across multiple platforms

Spearhead efforts to increase SEO visibility

Incorporate marketing efforts into various departments of the chain

Use research to develop, implement and measure strategies

Attend trade shows and cultivate business contacts

This position requires frequent travel

Director of Marketing qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Director of Marketing skills

Bachelor’s degree in marketing, business, hospitality or a related field

Minimum of three years of sales or marketing experience

Ability to present concepts in new ways and from new perspectives

Well-versed in using SEO and social media strategies to attract travelers

Leadership of 10-person team

Prepare and submit regular updates to CEO