Director of Marketing Job Description: Top Duties and Requirements

A Director of Marketing, or a Marketing Director, leads a team of employees to create marketing campaigns and promotions, and attract new customers. Their duties include analyzing the success of marketing campaigns, negotiating with Social Media Influencers, Advertisers, and other Contractors, and coordinating their actions and marketing strategies with other departments.

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Director of Marketing duties and responsibilities

A Director of Marketing ensures employees follow company policies and regulations. They review content to make sure that it meets the requirements of each campaign, give feedback, and ask for changes when needed. They often communicate with Marketers, Contractors, CEOs, owners, and many other employees and executives. A Director of Marketing also attends meetings and allocates budget expenditures across digital, print, and media platforms. Some other duties and responsibilities in a Director of Marketing job description may include:

  • Completing performance evaluations for employees and Contractors
  • Researching ways to enter new markets
  • Analyzing sales statistics, and using them to report on the success of marketing campaigns and products
  • Notifying Marketers and Advertisers about the brand’s message and any changes
  • Choosing the most effective places to advertise each product or service
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Director Of Marketing Job Description Examples:


Example 1

Director of Marketing Intiveo is a leading cloud-based patient communication platform used by 14,000 practitioners to communicate with over 18 million patients. We have a strong product / market fit and are poised for our next phase of growth. We are currently on the hunt for an exceptional Director of Marketing to lead our Marketing team and help us capture our market opportunity. Someone who is passionate about delivering integrated marketing campaigns that drive growth and understands that building a marketing capability means inspiring your team and making smart investments in the right marketing technologies and tactics. As the Director of Marketing, you would be reporting to our COO, and will be part of Intiveo's leadership team. You will work with Sales, Product Management, and Customer Success, as well as other teams across the business to turn our company vision into a go-to-market plan delivering a significant contribution. You'll own the marketing budget and metrics that will drive predictable growth, as well as be the custodian of our brand. If you are a coachable, curious, and passionate individual, intrigued by our vision of improving patient care through technology, we would love to hear from you! What You'll Do: Create a quarterly and annual strategic plan for the Marketing team, aligned to Intiveo's overall business goals. Find and nurture great marketing talent to build and develop your team. Create an inbound and digital growth playbook to provide value, build trust, and convert our target medical practice specialties. Drive world-class execution of marketing programs on-brand, on-time, and on-budget. Collaborate with Product Management to ensure product messaging and positioning aligns with our ideal customer profile. Track meaningful metrics, to demonstrate the impact of marketing, and help us keep improving our payback period. Who You Are: 8+ years of marketing experience. Minimum of 4 years experience managing a team of marketers from various disciplines in a B2B marketing environment. Experience or strong interest in SaaS and concepts including CAC payback, attribution and product-led growth (free trials). Project management skills - ownership, relationship building, conflict resolution, and problem-solving skills. Able to integrate modern digital marketing tactics with events, media, and tradeshows Exceptional communication skills (written and verbal). Results-focused and mindset. Self-motivated, highly organized, and efficient. A Bachelor's degree in Marketing, Business, or a related field. About Intiveo: Intiveo is a leading cloud-based patient communication platform used by 14,000 practitioners to communicate with 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviours, and preferences – resulting in successful treatment outcomes. We are committed to creating a culture that is inclusive and welcoming of different perspectives, life experiences, cultures and identities. We believe that our differences make us stronger and that many unique perspectives, experiences and backgrounds make for better ideas and more well rounded decisions. Simply put, we love our diversity!

Example 2

ATS is the industry leader in using technology to revolutionize engineering and design processes. We create tools to help engineers and architects to integrate complex systems quickly and accurately for North America’s most exciting building projects. ATS has a strong work ethic committed to delighting clients and providing them with exceptional service. Our thriving and motivated culture is the heartbeat of our organization. We hope you will become a part of it! * As our Director of Marketing, you will: * * Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline; * Identify channel opportunities and work with internal contacts to collect content, design, develop and execute go-to-market programs to drive revenue * Improving customer consumption; planning and implementing potential customer presentations, overseeing account profiles and monitoring competitor activity * Coordinate the implementation of these defined strategies and tactics with internal and third-party players; * Ensure the development of each project while respecting time constraints and budget; * Deliver and monitor results, monthly and ad-hoc ensuring stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve and exceed targets * Secure ongoing trend and competition analysis; * Brainstorm new and creative growth strategies that translate into actionable campaigns for your team to execute * Tell our Owner to Order story effectively and sell the value of marketing & ATS products and services * Manage a team of individuals; being hands-on, collaborative and prepared to give direction, leadership and guide your team to success; * Control the team’s strategic planning and resources * As a Director of Marketing, you must have: * * A Bachelor Degree (marketing or communication-related fields); * 5-10 years’ experience in digital marketing related position with a track record of delivering results through email marketing, SEO, CRO and online advertising; * 2-5 years of experience managing people * Experience with Inbound Marketing tools such as Hubspot is a must; * Exceptional analytical and strategic thinking able track and evaluate results * Data-driven decision making and a desire for continuous improvement * Strong project management, organizational and executional skills * The ability to be a team player who thrives in a collaborative work environment and is motivated by team success; * Excellent written and verbal communication skills with attention to detail and with the ability to manage and influence across all levels of the organization; * Bilingual English/French is considered an asset. * Your Life and Career at ATS: * ATS is dynamic, industrious, innovative and collaborative. We believe diverse and inclusive organizations create work environments that are inventive and open-minded, where people spark new ideas and explore alternatives. At ATS, we offer the following to make sure you have a rewarding and enjoyable experience: * Competitive salary * Career advancement opportunities * Benefits package for all eligible full-time employees (including medical, vision and dental). * A culture that promotes a healthy, fulfilling work-life balance * Free parking * Foosball, Ping Pong Table & basketball net * Gym facilities * Epic year-round employee events! To learn more about our company visit our web page: [website] and our promotional video: _Allied Technical Sales Inc. values diversity and is proud to be an Equal Opportunity Employer. We are committed to the principles and practices of employment equity and encourage all qualified individuals, including women, persons with disabilities, visible minorities, and Aboriginal Peoples to apply. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used._ Job Type: Full-time

What does a Director of Marketing do?

A Director of Marketing oversees every step of a business’ marketing campaigns, from the initial idea to implementation and completion. They manage social media marketing campaigns, the creation of television and print ads, website content, emails to customers, and more. A Director of Marketing also hires and trains team members, sets deadlines, and evaluates presentations from potential advertising partners. They change employee schedules and duties when needed, and they promote individual products along with brands as a whole.

Director of Marketing skills and qualifications

A successful Director of Marketing is creative, professional, and persuasive. They have extensive computer and social media skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Director of Marketing include:

  • Excellent written and verbal communication skills
  • Good time management skills
  • Extensive understanding of the products or services the company sells and the industry it operates in
  • Knowledge of search engine optimization, email marketing, lead generation, and other marketing methods
  • Ability to work under pressure and resolve disputes between employees
  • Ability to lead others and keep track of various small details

Director of Marketing experience requirements

Most Directors of Marketing jobs require several years of marketing experience and at least three years in a management role. Some positions may prefer people with more than a decade of experience.

Director of Marketing education and training requirements

Most Director of Marketing jobs require a bachelor’s degree in business marketing, public relations, communications, journalism, or a related field. Some prefer candidates with a master’s degree, and on-the-job training is usually required. Certifications in marketing aren’t required, but may still be preferred. Directors of Marketing need to keep current about new products, services, and industry regulations. They will also need to know which publications and shows are most popular with their customers, and keep track of any current events that could impact advertising campaigns.

Director of Marketing salary expectations

According to Indeed Salaries, a Director of Marketing receives an average salary of $87,328 per year in Canada. This may change depending on the candidate’s education level, previous experience, and company location.

Job description samples for similar positions

If a Director of Marketing isn’t exactly what your business or organization is looking for, some similar job description samples that could fit your needs include:

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Director of Marketing job description FAQs

Who does a Director of Marketing report to and work with?

A Director of Marketing usually reports to the Vice President of Marketing. In some organizations, they may instead report to the CEO, owner, the board of directors, or Chief Operations Officer. Directors of Marketing often communicate with finance, product development, and other department heads. They are also in charge of the marketing staff.

What's a typical day like for a Director of Marketing?

A Director of Marketing spends time in an office reading reports and communicating with employees and executives. They may attend employee events, listen to presentations from advertising agencies, and visit company marketing offices in different locations. They may also work from home part of the time. While Directors of Marketing usually work full-time business hours, they may occasionally work nights and weekends to meet deadlines or make changes to a campaign.

What makes a good Director of Marketing job description?

To write an excellent Director of Marketing job description, include an overview of the company, its culture and values, and any competitive benefits that come with the position. Mention the experience, education, skills, and training needed. Expand on the products and services that the new Director of Marketing will be overseeing the promotion of. It’s also helpful to provide examples of the types of clients and previously successful marketing campaigns your organization has been involved in.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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