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Digital Marketing Manager Job Description: Top Duties and Requirements

A Digital Marketing Manager leads a team of other employees to create digital marketing campaigns and promotions to attract new customers. Their duties include analyzing the success of previous and current marketing campaigns, negotiating with social media influencers and other contractors, and coordinating their actions and marketing strategies with other departments.

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Digital Marketing Manager duties and responsibilities

Digital Marketing Managers ensure that employees follow company policies and regulations. They review digital content to ensure it meets the requirements of each campaign, give feedback, and ask for changes when needed. Duties and responsibilities in a Digital Marketing Manager job description may include:

  • Completing performance evaluations for employees and contractors
  • Researching ways to penetrate new markets
  • Analyzing sales statistics and using them to report on the success of marketing campaigns and products
  • Answering questions from workers and making suggestions to improve productivity
  • Meeting with marketers, executives, product developers, or others to create sales strategies
  • Using software to record sales and monitor employees
  • Keeping marketing costs below budget
  • Choosing the most effective places to advertise for each product or service
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Digital Marketing Manager Job Description Examples:

Example 1

Digital Marketing Manager

Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing programs in the Quebec market to the next level with demonstrated improvements in lead generation. You will be based in our Montreal office but will travel to and work with the New-Jersey based marketing team. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We�d love for you to share your previous marketing program successes.

Key Responsibilities

� Directly manage paid search, digital display, and paid social media campaigns in the Quebec market with a focus on demand generation.

� Increase leads and opportunities through digital advertising programs.

� Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.

� Collaborate with various members of the marketing team to write copy and develop creatives.

� Work with senior management and marketing team to develop focused demand generation programs and campaigns.

� Manage relationships with agencies, vendors, and other 3rd parties as needed.

� Track, analyze, and present on program/campaign performance.

What We�re Looking for:

� 2+ year of experience directly managing paid search (Google Ads/Bing Ads) with a focus on direct to consumer products.

� 4+ years of digital marketing experience including SEO, display, email and social.

� Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.

� Strong experience with Google Ad Words & Analytics.

� Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook/Instagram, Pinterest, etc.) coupled with outstanding MS Excel skills.

� Candidate musthave a high proficiency in written and spoken French and be functionally bilingual with very good spoken English and possess at least intermediate level written English skills.

#JOBHO

Job Types: Full-time, Permanent

Schedule:
  • 8 hour shift
  • Monday to Location: In person

    • Example 2

    Lenmark is seeking a Digital Marketing Manager to join our team in Langley, BC. The Digital Marketing Manager will be responsible for the overall direction, planning, execution, and reporting of digital marketing initiatives for the company. This position will be responsible for developing and implementing digital marketing strategies to support the overall business strategy.

    Responsibilities

    � Develop and drive the marketing process. Must have the ability to self start.

    - Creating and refining Lenmark�s presence online through the use of Google ads, Ebay Ads, Facebook ads, remarketing ads, SEO and other marketing channels. This includes creating display ads and ensure they gain traction and presence; and determining how ads should be utilized and manage budgets, efficiency, and CPC�s.

    � Creation, management, reporting, and analytics on ads and click ratios through Google, Shopify, and other channels that Lenmark uses.

    � Work on remarketing, conversion ratios, and technical integrations to improve Lenmark�s digital footprint.

    � Refining and integrating HubSpot to better reach customers.

    � Turn leads into dollars and report on it tangibly.

    � Ensure Lenmark has a strong presence online with up to date, excellent, and engaging content; and through physical advertising.

    �Develop and implement digital marketing strategies for the company's e-commerce website and social media presence.
    �Work with internal team members to develop and execute digital marketing strategies that align with company growth goals.
    �Develop and execute e-commerce website analytics reports to measure website performance metrics.
    �Develop and execute e-commerce marketing strategies to drive sales conversion.
    �Develop and execute social media strategy that includes posting content on platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn etc. as well as optimizing posts based on audience needs.
    �Develop email campaigns (emails sent out via HubSpot and Apollo) that are engaging, informative, relevant to customer needs.
    �Analyze customer data to identify trends or patterns that can be exploited by the company's digital marketing strategy.
    �Manage company's social media accounts including Facebook/Instagram/LinkedIn/Twitter etc.. as well as maintain positive online reputation in these platforms (informative/positive).
    �Assist in creating content creation for internal publications such as webinars/presentations/blogs etc.. as well as external publications such as brochures/flyers etc..

    Job Types: Full-time, Permanent

    Salary: $60,000.00-$80,000.00 per year

    Benefits:
  • Company events
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • On-site parking
  • Store discount
    Schedule:
  • 8 hour shift
  • Monday to Friday
    Supplemental pay types:
  • Overtime pay



    Application question(s):
  • Are you located in the Fraser Valley? This is an in office position and will require presence at our Langley facility.
  • Do you have a vehicle and valid drivers license? There is no public transportation to our location.

    Education:
  • Secondary School (preferred)

    Experience:
  • SEO/Adwords: 4 years (preferred)
  • Google Analytics: 4 years Location: In person

    • Example 3

    We are looking for a motivated and creative digital marketing manager to help implement our sales and marketing initiatives.

    This is a creative marketing role with lots of freedom to bring your ideas to the table. If you like to think outside the box, problem-solve and get satisfaction in finding clients, this is your opportunity!

    We build membership websites, so you must have past experience with website projects.

    Our teams are located in Ottawa and Toronto, so being in one of these cities will be a plus.

    About Grype Digital
    We build membership websites for associations and member-based nonprofits. Our clients are looking to engage their members, see their membership renewals grow and improve their tech setup. We are a fully remote international team. We offer flexible working hours and a support supportive team. We value investing in our employees' growth.

    Job Responsibilities

  • Strategize and implement our digital marketing efforts.
  • Host and present monthly webinars for our prospects.
  • Create highly-engaging email campaigns.
  • Manage social media accounts.
  • Create marketing content, i.e., blogs, videos, lead magnets, webinar content, graphics.
  • Connect with prospective clients and marketing partners via phone, Zoom and email.
  • Liaise with prospective clients, designers and developers to implement digital programs.
  • Lead website build projects
  • Track marketing metrics, KPIs, reports, see trends, pivot accordingly.
  • Present new ideas regularly.

    Experience

  • Previous experience in B2B sales and marketing.
  • Outstanding English communication skills.
  • Experience working with member-based organizations.
  • Experience with email marketing platforms and CRM systems.
  • Proven ability to create innovative content ideas.
  • Experience with Google Analytics.
  • Knowledge of digital marketing and modern web technologies.

    The Right Candidate Is

  • Independent, driven and highly organized.
  • Quick at learning new tech and ideas.
  • Ability to work well remotely.
  • A good listener
  • Creative and not scared to try new things.
  • Have an understanding of the sales process.
  • Have an understanding of what is required for member retention.
  • Confident writer, persuasive writer.
  • An interest in working with clients and the confidence to offer advice to clients.

    *Preference to Candidates with Experience in: *

  • Managing social media accounts.
  • Monitoring professional forums.
  • Sourcing high-profile podcast guests
  • Creating content such as blogs and lead magnets.
  • Creating web pages, webforms and email automations.
  • Managing website projects
  • Presenting webinars with charisma and professionalism and not scared to answer questions you don�t know the answers to.
  • Seeking out partnerships and innovative ways to market our services and products.

    Job Perks:

  • Work from home.
  • Flexible working schedule.
  • Medical benefits.
  • A super supportive team.

    Job Types: Full-time, Fixed term contract

    Salary: $55,000.00-$75,000.00 per year

    Benefits:
  • Dental care
  • Extended health care
  • Paid time off
  • Vision care
  • Work from home

    Application question(s):
  • On a scale of 1-10 how comfortable are you with presenting marketing webinars to a large audience on Zoom?
  • On a scale of 1-10, how comfortable are you in managing website build projects?

    Education:
  • AEC / DEP or Skilled Trade Certificate (required)

    Experience:
  • content writing: 1 year (required)
  • Digital marketing: 3 years (required)
  • B2B Sales and Marketing: 1 year Location: Remote

    • Example 4

    Digital Marketing Manager

    Location: Remote

    TYPE: FULL-TIME Positions OPEN

    DOT & Company is a first of its kind, client account management agency. We partner with growing digital marketing agencies to provide best-in-class client communication and project management, acting as a liaison between the agency and their clients. We give the agency owner an opportunity to grow and scale their business by managing the day-to-day client communications.

    We�re looking for a motivated, detail-oriented person with 1-2 years of experience working in a marketing agency. Additional assets required in digital marketing, managing marketing projects, coordinating teams, and/or other planning-related duties to join our team as a Client Account Manager.

    Who are you?

    A highly organized self-starter who is excited to be a driving part of our agency�s growth as a full-time team member. You ensure the successful delivery of work for our clients (agencies and their clients). You should be driven to push work toward completion by understanding what the vision is, what the path is, and what success looks like for all stakeholders, with an eye on all details.

    About the role

    As a Client Account Manager, you�ll be the main point of contact for the clients whose accounts you manage and internal members of the agency (ad specialists, agency owners, project managers or others).

    Responsibilities
  • Be client-facing to speak to timing & deliverables -- managing internal resources and ensuring projects are staying on track with the timeline to meet the deadline

  • Developing weekly status reports alongside the ads specialist/contractor and ensuring this is completed in a timely manner

  • Coordinate and develop tasks, priorities, deliverables, and timelines with team stakeholders (internal and client) on a daily basis

  • You will be nurturing client relationships, becoming a trusted advisor, and ensuring the communication and campaign delivery is flawless

  • Route all projects through the appropriate departments and approvals

  • Lead and schedule necessary project-related meetings such as kickoffs, brainstorms, and reviews

  • Taking ownership of your account performance, you�ll be forward-thinking in your approach, understand the client

    The ideal candidate has:
  • 1-2 years of digital marketing experience managing projects, coordinating teams, and/or other planning-related duties. *
  • working inside an agency would be considered an asset

  • Looking for full-time hours (
  • 35 hours/ week)

  • Ability to thrive in a fast-paced, high-pressure and entrepreneurial environment

  • Ability to multitask, working on multiple projects/executions while maintaining the highest standard of quality

  • Understanding of project management processes as it pertains to timeline management and communicating deadlines with internal team members

  • A cool, calm, and collected approach to problem-solving

    What we offer:
  • In joining DOT & Company, you will be part of a close-knit team of like-minded professionals who are truly passionate about their work.

  • Above industry average salaries based on 35 hours of work per week.

  • This is a full-time position in an exciting and entrepreneurial work environment. Work from home or wherever there�s strong Wifi.

  • Flexible working hours. Want to take a pilates class at 10 am? As long as it fits your schedule with client work, feel free!

  • We�re growing fast and want to have a culture of work-life freedom. We believe in having a career that fits your lifestyle�whether that means traveling the world with your laptop or simply getting your laundry done between meetings, that�s what we�re all about.

    To apply:
  • Please complete your application via this intake form: [website]

    Applicant Qualifications:
  • How many years of digital marketing agency experience do you have? *requirement at least 1 year

    Work Remotely
  • Yes

    Job Type: Full-time

    Salary: Up to $5,000.00 per month

    Benefits:
  • Company events
  • Flexible schedule
  • Work from home
    Schedule:
  • Monday to Marketing: 1 year (required)

    • What does a Digital Marketing Manager do?

    Digital Marketing Managers oversee marketing campaigns from their initial ideation to implementation and eventual completion. These social media, email, and online advertising campaigns can include ads, funny or instructional videos, website content, blog posts, and more. Digital Marketing Managers also hire and train team members, set deadlines, and change employee schedules and duties when needed. Many companies depend on these versatile employees’ help in keeping their reputations outstanding, as well as finding ways to increase sales, maintain relationships with existing customers, and attract new clients.

    Digital Marketing Manager skills and qualifications

    Successful Digital Marketing Managers are proficient with computers and social media, and they can work with a variety of people and personalities. They are also polite, persuasive, professional, and creative. Top skills and qualifications for Digital Marketing Managers include:

    • Excellent written and verbal communication skills
    • Organization and time management skills
    • Understanding of the products or services the company sells and their industry
    • Ability to analyze and interpret sales, website, and social media statistics
    • Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods
    • Ability to complete tasks under pressure and resolve disputes between employees
    • Ability to keep track of lots of small details

    Digital Marketing Manager experience requirements

    Most Digital Marketing Manager jobs require three to five years of digital marketing experience as well as a year of management experience. However, some companies will consider candidates without management experience if they are familiar with digital marketing.

    Digital Marketing Manager education and training requirements

    Many Digital Marketing Manager jobs require a bachelor’s degree in business, marketing, public relations, communications, journalism, or a related field. Some companies prefer candidates with a master’s degree, and on-the-job training is usually required. Digital Marketing Managers need to keep their knowledge current about new products, services, and industry regulations. They will also need to know which social media sites are most popular with their customers and keep track of any current events that could impact advertising campaigns.

    Job description samples for similar positions

    If a Digital Marketing Manager isn’t exactly what your organization is looking for, some similar job description samples include:

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    Digital Marketing Manager job description FAQs

    Who does a Digital Marketing Manager report to?

    A Digital Marketing Manager usually reports to the head of the marketing department or the vice president of marketing. In some organizations, the CEO, owner, or board of directors supervises the Digital Marketing Manager directly. Digital Marketing Managers also communicate with finance, product development, and other department heads. They train and supervise Marketers and other employees as well.

    What's a typical day like for a Digital Marketing Manager?

    Digital Marketing Managers spend some of their time analyzing statistics and writing reports, or having meetings with supervisors and department heads. They also brainstorm for new campaigns, review and forecast content, and conduct campaign postmortems. Most Digital Marketing Managers work in offices, but some work from home and communicate with other employees virtually. They usually work regular business hours, but some work nights and weekends, sometimes depending on campaign deadlines or their industry needs.

    What makes a good Digital Marketing Manager job description?

    To write an excellent Digital Marketing Manager job description, include an overview of the company, its culture, history, and values, what characteristics the executives want the new Digital Marketing Manager to emphasize about the brand, and what types of customers the business wants to attract. Also, mention any benefits that the business offers, such as the ability to work from home. A great Digital Marketing Manager job description should mention the experience, skills, and training needed for the position as well.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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