What does a Digital Marketing Manager do?
Digital Marketing Managers oversee marketing campaigns from their initial ideation to implementation and eventual completion. These social media, email, and online advertising campaigns can include ads, funny or instructional videos, website content, blog posts, and more. Digital Marketing Managers also hire and train team members, set deadlines, and change employee schedules and duties when needed. Many companies depend on these versatile employees’ help in keeping their reputations outstanding, as well as finding ways to increase sales, maintain relationships with existing customers, and attract new clients.
Digital Marketing Manager skills and qualifications
Successful Digital Marketing Managers are proficient with computers and social media, and they can work with a variety of people and personalities. They are also polite, persuasive, professional, and creative. Top skills and qualifications for Digital Marketing Managers include:
- Excellent written and verbal communication skills
- Organization and time management skills
- Understanding of the products or services the company sells and their industry
- Ability to analyze and interpret sales, website, and social media statistics
- Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods
- Ability to complete tasks under pressure and resolve disputes between employees
- Ability to keep track of lots of small details
Digital Marketing Manager experience requirements
Most Digital Marketing Manager jobs require three to five years of digital marketing experience as well as a year of management experience. However, some companies will consider candidates without management experience if they are familiar with digital marketing.
Digital Marketing Manager education and training requirements
Many Digital Marketing Manager jobs require a bachelor’s degree in business, marketing, public relations, communications, journalism, or a related field. Some companies prefer candidates with a master’s degree, and on-the-job training is usually required. Digital Marketing Managers need to keep their knowledge current about new products, services, and industry regulations. They will also need to know which social media sites are most popular with their customers and keep track of any current events that could impact advertising campaigns.
Job description samples for similar positions
If a Digital Marketing Manager isn’t exactly what your organization is looking for, some similar job description samples include: