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Digital Marketing Manager Job Description: Top Duties and Requirements

A Digital Marketing Manager leads a team of other employees to create digital marketing campaigns and promotions to attract new customers. Their duties include analyzing the success of previous and current marketing campaigns, negotiating with social media influencers and other contractors, and coordinating their actions and marketing strategies with other departments.

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Digital Marketing Manager duties and responsibilities

Digital Marketing Managers ensure that employees follow company policies and regulations. They review digital content to ensure it meets the requirements of each campaign, give feedback, and ask for changes when needed. Duties and responsibilities in a Digital Marketing Manager job description may include:

  • Completing performance evaluations for employees and contractors
  • Researching ways to penetrate new markets
  • Analyzing sales statistics and using them to report on the success of marketing campaigns and products
  • Answering questions from workers and making suggestions to improve productivity
  • Meeting with marketers, executives, product developers, or others to create sales strategies
  • Using software to record sales and monitor employees
  • Keeping marketing costs below budget
  • Choosing the most effective places to advertise for each product or service
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Digital Marketing Manager Job Description Examples:

What does a Digital Marketing Manager do?

Digital Marketing Managers oversee marketing campaigns from their initial ideation to implementation and eventual completion. These social media, email, and online advertising campaigns can include ads, funny or instructional videos, website content, blog posts, and more. Digital Marketing Managers also hire and train team members, set deadlines, and change employee schedules and duties when needed. Many companies depend on these versatile employees’ help in keeping their reputations outstanding, as well as finding ways to increase sales, maintain relationships with existing customers, and attract new clients.

Digital Marketing Manager skills and qualifications

Successful Digital Marketing Managers are proficient with computers and social media, and they can work with a variety of people and personalities. They are also polite, persuasive, professional, and creative. Top skills and qualifications for Digital Marketing Managers include:

  • Excellent written and verbal communication skills
  • Organization and time management skills
  • Understanding of the products or services the company sells and their industry
  • Ability to analyze and interpret sales, website, and social media statistics
  • Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods
  • Ability to complete tasks under pressure and resolve disputes between employees
  • Ability to keep track of lots of small details

Digital Marketing Manager experience requirements

Most Digital Marketing Manager jobs require three to five years of digital marketing experience as well as a year of management experience. However, some companies will consider candidates without management experience if they are familiar with digital marketing.

Digital Marketing Manager education and training requirements

Many Digital Marketing Manager jobs require a bachelor’s degree in business, marketing, public relations, communications, journalism, or a related field. Some companies prefer candidates with a master’s degree, and on-the-job training is usually required. Digital Marketing Managers need to keep their knowledge current about new products, services, and industry regulations. They will also need to know which social media sites are most popular with their customers and keep track of any current events that could impact advertising campaigns.

Job description samples for similar positions

If a Digital Marketing Manager isn’t exactly what your organization is looking for, some similar job description samples include:

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Digital Marketing Manager job description FAQs

Who does a Digital Marketing Manager report to?

A Digital Marketing Manager usually reports to the head of the marketing department or the vice president of marketing. In some organizations, the CEO, owner, or board of directors supervises the Digital Marketing Manager directly. Digital Marketing Managers also communicate with finance, product development, and other department heads. They train and supervise Marketers and other employees as well.

What's a typical day like for a Digital Marketing Manager?

Digital Marketing Managers spend some of their time analyzing statistics and writing reports, or having meetings with supervisors and department heads. They also brainstorm for new campaigns, review and forecast content, and conduct campaign postmortems. Most Digital Marketing Managers work in offices, but some work from home and communicate with other employees virtually. They usually work regular business hours, but some work nights and weekends, sometimes depending on campaign deadlines or their industry needs.

What makes a good Digital Marketing Manager job description?

To write an excellent Digital Marketing Manager job description, include an overview of the company, its culture, history, and values, what characteristics the executives want the new Digital Marketing Manager to emphasize about the brand, and what types of customers the business wants to attract. Also, mention any benefits that the business offers, such as the ability to work from home. A great Digital Marketing Manager job description should mention the experience, skills, and training needed for the position as well.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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