Creative Director Job Description: Top Duties and Requirements

A Creative Director, or a Creative Services Director, leads a team of other employees to create print, digital media, visual art, and videos. Their duties include monitoring the success of past projects, negotiating with social media influencers and other independent contractors, and requesting edits if clients aren’t satisfied with the content.

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Creative Director duties and responsibilities

Creative Directors ensure that employees follow company policies and regulations. They create style guides for Artists, Graphic Designers, Filmmakers, and other professionals. They decide which themes are best for advertising campaigns, and they help hire Models, Artists, and other professionals. Duties and responsibilities in a Creative Director job description may include:

  • Reviewing content to make sure that it meets the requirements of each campaign
  • Completing performance evaluations for employees and contractors and giving feedback when needed
  • Analyzing sales statistics, surveys, and ratings from viewers and readers to determine the success of projects
  • Keeping Advertisers, Marketers, and others up-to-date about any changes in the brand’s message or visual style
  • Responding to trends and current events to make relevant content
  • Authorizing expenses and making sure that the department sticks to the company’s budget
  • Making sure that the business can finish projects before deadlines
  • Attending meetings and creating reports for executives
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Creative Director Job Description Examples:


Example 1

Zoomermedia IS Looking TO HIRE A FULL-TIME: Creative Director / UX Architect ZoomerMedia is a dynamic and creative organization where employees have the opportunity to be a part of a truly unique group of media brands on a variety of platforms. Working alongside the Branding, Creative, Digital and Technology teams, as the Creative Director / UX Architect, you will journey map out ideas and design solutions to the team. Combine interfaces and workflows to enhance the user experience to be more streamlined for our target audiences. This position is onsite and the candidate must be double-vaccinated. Key
  • Outstanding conceptual experience, abilities with strong proven strategic and brand development capabilities
  • Experience having served as creative lead in advertising agency
  • Strong knowledge of art design, graphics and production technology.
  • Excellent communications skills both written and verbal, along with a strong comfort level in presentations, advertising strategies, tactical plans and user journeys
  • Experienced in all aspects of both traditional and digital production
  • Experience with campaigns, brochures, logos, packaging, Direct mail, web sites, interactive media, video, photo-shoots, etc.
  • At least 5 years of UX experience
  • Overseeing creative and digital execution of UX initiatives
  • Experience with an agile working environment Requirements:
  • Degree in Communications, UX Design, or related field required
  • Expert experience and working knowledge of Adobe XD, Photoshop, Illustrator, Zeplin
  • Have strong technical knowledge of HTML5, CSS3, Javascript, PHP
  • Comfortable working in Wordpress, Sketch, Figma, Balsamiq, Invision
  • Strong knowledge of dev tools to test and debug projects ZoomerMedia Limited (TSXV: ZUM) is a publicly traded multi-media company devoted exclusively to the needs and interests of Canada’s 15.1 million 45plus. For more company information, go to: We thank all applications for their interest; however, we will only be contacting those being considered for the role. ZoomerMedia is an equal opportunity employer. We adhere to the Ontario legislation regarding workplace accessibility and will provide reasonable accommodation during our recruitment process. Job Types: Full-time, Permanent Salary: From $1.00 per year Schedule: * 8 hour shift Experience: * UX: 1 year (preferred) Work remotely: * Temporarily due to COVID-19
  • Example 2

    *Creative Director- *Persuasive/Demand Marketing Team lmno If you think a reasonable response rate is how many swipes you get on Tinder, or a solid call to action is “Free Britney!” this may not be the right job for you. On the other hand, if you love immersing yourself in an environment of creativity, strategy, and innovation while leading the creative direction of national campaigns designed to generate a response from a target audience… then keep reading. Unlike traditional advertising, Direct or persuasive marketing doesn’t just broadcast to an audience; its purpose is to understand the audience, and to connect with and speak to them personally. Almost as if every piece of communication, whether it is an email, brochure, SMS text message or website, was designed specifically for them. Balancing strategic and creative thinking with interpersonal skills, you champion innovative concepts designed to work alone or in tandem to persuade an audience to take action. Whether using emotive imagery to connect with an audience, understanding the way that a user engages with a specific medium and ensuring its design takes advantage of this or using language to ask someone to: Click a button Order Now Donate to a cause Sign up now Or learn more You understand the line between creative expression and commercial reality—You also have an innate need to to keep growing and learning, both in areas involving marketing but also about the psychology of the consumer (i.e.) what makes people tick). You thrive in a deadline-driven environment (Yes, we realize this is a commonly used phrase but we really live it, and we really love it) and we have a culture which is people focused, a hell of a lot of fun and we really support each other as a team. *In this role you will (responsibilities)* Collaborate with a team of experienced persuasive marketers Lead a designer and writer, as well as helping inspire a studio team to produce high-quality communications, from concept to execution, generating an expression of ideas across multiple forms of media including digital, email, web, social, mobile. Provide innovative solutions to creative problems, be a thought leader to our team and to our clients and serve as the go-to person when persuasive marketing solutions are needed. Lead the creative process during and after new persuasive marketing opportunities and pitches. Communicate effectively in a cross-functional team, creating and leading presentations for clients and then at times developing the tools to allow clients to lead other stakeholders. Develop strong client relationships and be seen as a true partner with a deep understanding of persuasive marketing, a client’s business and product offerings. Champion persuasive marketing ideas that align with the agency’s goals and client’s expectations. Partner effectively with teammates in Strategy, Client Services, and Media to bring the best of you and your team to our clients and the work. Work with a team of studio artists – even when you’re not always on the same projects. Maintain the quality and consistency of the creative deliverables across all mediums. Present work to our clients and their stakeholders with knowledge and expertise. Be a champion for our culture and lmno values. *Skills and experience* Minimum 8 - 10 years of experience in an agency environment developing and leading persuasive marketing campaigns for B2B and B2C communications. Strong interest, knowledge and passion for consumer behavior A stellar portfolio that shows creative range and exceptional attention to detail using technology and a key focus on marketing including email, digital campaigns, and video. Demonstrable ability to produce work that is engaging, using persuasive marketing tactics which are both creative and strategic, consistent in style and quality, and on brand, while avoiding typical marketing jargon. Experience collaborating on building presentations presenting work remotely, as well as in person. Is this you (we really hope so)? Please submit your resume and portfolio with at least 5 work samples that demonstrate your creative thinking and your ability to communicate and approach challenges in a dynamic way to Attention: Chief Creative Officer, Garnet McElree. Only those qualified for an interview will be contacted. Can’t wait to hear from you! Application deadline: [phone number]12-03 Job Types: Full-time, Permanent Benefits: * Casual dress * Dental care * Disability insurance * Employee assistance program * Extended health care * Flexible schedule * Life insurance * On-site parking * Paid time off Schedule: * 8 hour shift * Day shift * Monday to Friday Experience: * Marketing: 8 years (preferred) Work remotely: * Temporarily due to COVID-19

    Example 3

    The Creative Director at WCI | Rally is the glue that holds our company together, taking the creative lead on all of our projects, and helping our organization continue to grow & evolve. Leading an experienced team of artists, designers, programmers, and project managers, the right Creative Director will bring a unique blend of creative vision & business sense to the position, further promoting WCI | Rally and our clients. The Creative Director will be involved in every aspect of a collaboration from the initial concept phase to the execution. If you're dedicated & ambitious, with a unique blend of creative vision and business sense, then WCI | Rally is the perfect place to grow your career. *If you have no relevant experience in Real Estate Marketing or any of the roles below, please don't apply on this posting.* *ROLES WOULD Include: * - Managing of Project Managers to ensure that the daily workload on the team is achieved & optimized - Overall creative services & production studio management - Liaison between creative team & management - Long term strategy & planning for studio growth and pivot as required - Review of overall studio team efficiency in specific areas of service - Contract freelance artists if needed, management of freelance *SALES Centre Interiors* - Lighting & Electrical Plan Design - Pathing plan design - Millwork design, production & fabrication management - Progress construction checks & inspections (on-going) - Management of fabrication details with sign vendors - Graphics install supervision & management - Sales Centre install deficiency checks - Troubleshooting technical challenges - graphics, millwork, construction, interactive, etc *Signage* - Signage design & fabrication management - Signage site install planning & checks - Signage install deficiency checks *Rendering ART Direction* - Define options for angles for renderings (exterior & interior) - Coordinate drone photography angles & images (including resolution tests for client approval to define scope) - Define overall lighting & rendering style for each image - Art direct & provide direction on prelim wireframes as well as progressive images - Art direct staging, props, etc. on coloured renderings beyond wireframes *Interactive* - Teach & Touchscreen design and art direction - Coordinating tech installation & troubleshooting - Storyboarding & integration of interactive design - Wireframe art & UX art direction & coordination - Final art storyboard art direction - Final programming review approval (pre-client) *Offset Printing* - Press Checks - Digital Printer proofs review & approval - Colour check against printer proofs - Client contact on all projects *Charette Sessions Agenda Creation AND Meeting Facilitating* - Initial creative concept presentations to clients *Copywriting* - Writer budget & scope approval - Writer management & creative direction *Photography/ Videography* - Finished suite photography art direction (angles pre-shoot) - On-site photo art direction (10-12hr day) *- *Video art direction *- *Overall photographer & videographer review & feedback *Individual MODEL Review & Selection* - Model selection, makeup & apparel direction - Area photography art direction - Onsite location art direction *DRONE Photography* - Drone Photographer team selection & review - Drone shot list selection, definition, and review - Post-shoot review & approval - Post & mid-shoot troubleshooting - Post-production shoot review, markup & refinement *Corporate WEB* - Corporate Website design direction & redesign strategy (to pivot per marketing needs & requirements to keep fresh) - Updates to storyboards, content & images, art direct & approve (pre-launch) *Estimate Generation AND Review* *- *Creation of large-scale project proposals, as well as review of smaller project estimates with Project Managers - Project based estimates generation - Monthly client invoicing with PMs - Invoice management & oversight, reviewing monthly billing as submitted by Project Managers, project reports and adjusting as needed Expected start date: [phone number]01-04 Job Types: Full-time, Permanent Salary: From $120,000.00 per year Additional pay: * Bonus pay Benefits: * Casual dress * Dental care * Extended health care * On-site parking * Paid time off Schedule: * Monday to Friday * Overtime COVID-19 considerations: All workstations are spaced out to allow for adequate social distancing, there is a mask-wearing policy for all public spaces inside the building, and we have hand sanitizer and masks on the premises to use as needed Ability to * Abbotsford, BC: reliably commute or plan to relocate before starting work (required) Education: * Bachelor's Degree (preferred) Experience: * Creative Direction in Real Estate Marketing: 5 years (required) Work remotely: * No

    What does a Creative Director do?

    A Creative Director helps make advertisements, magazines, movies, television shows, video games, and other types of media. Creative Directors oversee media output, working closely with clients to create unique brand identities for companies. They make sure that all content from a client has a coherent style that attracts viewers and readers and encourages them to become customers. 

    Creative Directors often select cover art and image layouts for the interior pages of books and magazines. They also choose music, directors, actors, and other staff to work on video or audio projects. They can supervise the creation of a company website, newsletter, or logo as well.

    Creative Director skills and qualifications

    Successful Creative Directors are professional and organized. They have extensive film, photography, and art skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Creative Director include:

    • Excellent written and verbal communication skills
    • Good time management skills and the ability to manage multiple deadlines
    • Extensive understanding of the services or products that the business sells and the industry that it works in
    • Knowledge of industry laws and company regulations
    • Understanding of the image the business wants to project and the types of customers it wants to attract
    • Ability to resolve disagreements with clients and employees

    Creative Director experience requirements

    Most Creative Director jobs require five to eight years of experience in creative positions. The best candidates also have at least two years of experience as a Creative Director. Before hiring a new Art Director, you should review the applicant’s portfolio of past projects. That way, you can decide if the person’s artistic style and skills match your company’s needs.

    Creative Director education and training requirements

    Most Creative Director jobs require a university degree in art, web design, graphic design, filmmaking, broadcasting, theatre, journalism, or a similar subject. On-the-job training is usually required, and Art Directors will need to keep their knowledge current about new computer simulation, graphic design, filmmaking, and animation techniques.

    Creative Director salary expectations

    According to Indeed Salaries, the average salary for a Creative Director in Canada is $83,289 per year. This varies depending on experience, location, and the size of the hiring company.

    Job description samples for similar positions

    If a Creative Director isn’t exactly what your business or is looking for, some similar job description samples include:

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    Creative Director job description FAQs

    Who does a Creative Director report to?

    A Creative Director usually reports to the head of the marketing department or the Chief Marketing Officer. In smaller organizations, Creative Directors report to the owner or the Chief Operations Officer. Creative Directors supervise Art Directors, Film Directors, Content Strategist, Graphic Designers, and many other employees to produce interesting content.

    What is a typical day like for a Creative Director?

    Creative Directors spend most of their time in an office, and they can sometimes work from home. They often travel to meet executives and inspect sets or locations for filming. They usually work long hours around deadlines, and may need to work nights or weekends to meet deadlines and conform with filming schedules. They spend much of their time reviewing content and communicating with employees and contractors.

    What makes a good Creative Director job description?

    Writing an effective Creative Director job description includes an overview of the company, its culture, values, and the skills required. Include details about the types of projects the person will be directing including their size and budget. Also, mention any benefits that come with the position, like the opportunity to work with renowned actors, musicians, directors, and artists. Let readers about the amount of travel required as well.

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    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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