Copywriter Job Description: Top Duties and Qualifications

A Copywriter creates written promotional material that aims to engage readers and encourage the sale of a specific product or service. Copywriters put together writing for content marketing campaigns often seen in websites, social media posts, advertisements, emails, and brochures.


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What does a Copywriter do?

Copywriters are typically well-versed in industry trends and can create effective marketing campaigns that allow customers to connect with your brand. The right Copywriter can help you achieve your marketing goals, increase revenue, and improve public relations. Copywriting can involve posting written content to social media pages and websites, among other avenues, that inspires customers to interact with your business. Copywriters that are knowledgeable in SEO can boost website traffic. Copywriting can also involve putting together compelling content in your email campaigns, advertisements, and blog posts with brand awareness in mind. 


Copywriter duties and responsibilities

A Copywriter oversees numerous tasks related to content creation. Some overall duties and responsibilities may include:

  • Create copy for websites, social media platforms, emails, ad campaigns, and more
  • Develop and implement creative marketing and communication strategies for target audiences
  • May be required to perform some editing tasks and revisions to help adhere to a company style guide and brand voice
  • Boost SEO traffic to the company website for optimal online visibility
  • Collaborate with teams including developers, marketing and customer experience, and contribute expertise during team meetings


Copywriter skills and qualifications

Some key skills and qualifications of a successful Copywriter include:

  • Experience producing copy for marketing campaigns
  • Able to interpret information and conduct research, if needed
  • Detail-oriented, with the ability to spot errors
  • Proficient in Microsoft Office, word processing, and CMS
  • Demonstrated expertise in writing compelling and creative copy for the necessary medium


Copywriter experience requirements

Previous experience in copywriting is an asset, particularly writing copy in the same or a related field. A successful Copywriter candidate will also have experience in marketing, advertising or communications. An ideal Copywriter candidate may have gained experience as a Staff Copywriter at an agency, working as a Copywriter within a marketing team, or as a Freelance Copywriter. Ideally, the successful candidate has written similar copy for previous clients. Copywriters typically maintain a portfolio that showcases their best writing. This is good to use this as an indicator of past work experience and whether the Copywriter candidate has the ability to produce promotional content.


Copywriter education and training requirements

Professional Copywriters are usually expected to have a bachelor’s degree or college diploma in English, marketing, advertising, or a related field. You can also look for additional coursework on the candidate’s resume, which may indicate continued interest in the field and a willingness to stay current. In some cases, it may help if Copywriters have education or training in the subject they are writing about. If you run a landscaping magazine, for example, it would be more advantageous to hire a Copywriter who holds a diploma in horticulture than someone who has their education in a different field.


Copywriter salary expectations

According to Indeed Salaries, the average salary for a Copywriter is $19.32 per hour. This may vary based on experience, skills, location, and the company hiring.


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Copywriter job description FAQs


What qualities make a good Copywriter?

Successful Copywriters have an excellent command of the written word and are able to shape their writing to meet specific goals. A good Copywriter is creative and can come up with new and innovative ways of communicating the same idea. Other notable qualities include an aptitude for reading and researching, taking rejection well, and understanding the target audience.


What is the difference between a Copywriter and a Content Writer?

Although both Copywriters and Content Writers produce written content, the difference lies in the intention. A Copywriter’s aim is usually to generate sales of a brand or a product and to persuade consumers with compelling marketing strategies, often in the form of sales emails, ads and landing pages. Copywriters usually work on short form content, while Content Writers focus on long form.


How can you make your Copywriter job description stand out?

Highlight your company’s best attributes and use motivating language. Get your ideal applicant excited about the prospect of working at your company. Include details about the role, the work involved, and the working environment. You should also mention any benefits or advantages offered.


What are the different types of Copywriting?

Broadly speaking, copywriting involves creating content that aims to promote a product or a brand. In some cases, Copywriters choose to specialize in a specific type of copywriting based on either the medium (social media, print), type of workplace (freelance, advertising agency) or both.

Some different types of copywriting can include Technical Copywriting, SEO Copywriting, Web Content Copywriting, Creative Copywriting and PR Copywriting.

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