Copywriter Job Description: Top Duties and Qualifications

A Copywriter creates written promotional material that aims to engage readers and encourage the sale of a specific product or service. Copywriters put together writing for content marketing campaigns often seen in websites, social media posts, advertisements, emails, and brochures.


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What does a Copywriter do?

Copywriters are typically well-versed in industry trends and can create effective marketing campaigns that allow customers to connect with your brand. The right Copywriter can help you achieve your marketing goals, increase revenue, and improve public relations. Copywriting can involve posting written content to social media pages and websites, among other avenues, that inspires customers to interact with your business. Copywriters that are knowledgeable in SEO can boost website traffic. Copywriting can also involve putting together compelling content in your email campaigns, advertisements, and blog posts with brand awareness in mind. 


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Copywriter Job Description Examples:


Example 1

Redbrick is headquartered on the unceded Coast Salish territory and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and play on this beautiful land. Redbrick is committed to having a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Come join us and help build a disruptive company where we are all proud to belong. Redbrick is the parent organization of a portfolio of disruptive digital companies. Headquartered in Victoria, British Columbia, Canada, we’ve scaled from local start-up to global name in a few short years, conceptualizing new business ideas, acquiring established businesses, and growing them to super-scaled profitability—all thanks to the people we hire. 4 portfolio companies and growing 1 amazing Shared Services team 100+ employees One of our four portfolio companies, Leadpages is our website builder product to help our clients generate leads to attract customers. We are a no-code, drag-and-drop platform which is the powerful new wave of online marketing. We are 40 people strong and are the newest addition to Redbrick’s portfolio companies. “Forget about hating Mondays, at Leadpages, there’s a powerful reason behind the work that we do, plenty of opportunity to stretch your skill set, and brilliant, good-hearted people to support you in ‘getting it done.” - Madeline, Leadpages We are changing the way work gets done, and building an exceptional team is our top priority. We cheerlead your goals and accomplishments and are invested in your future. In line with putting your health and safety first, we have made working in the office fully optional. Most of our team enjoys a blend of home and in the office. In-office time brings many perks however we also place an emphasis on planning events and fun that all can enjoy. What does a day look like in my role? We get it: You need to know what you’re signing up for before you sign up, right? This is what you need to know: As Senior Copywriter, you’ll be responsible for: Develop, write and thoroughly proof marketing copy for the company website, landing pages, blog articles, nurture emails, case studies, ads, and large content assets [website] eBooks, white papers, interactive content, etc.). Craft long-form blog articles that are optimized for humans and search engines alike and format content in WordPress for review and approval. Conduct occasional customer interviews to produce case studies and white papers. Provide UI copywriting and copyediting for in-app experiences. Participate in content curation to refresh/ rewrite/ repurpose existing content to achieve marketing objectives and improve SEO. Ensure content aligns with the strategy and is consistent with style guidelines as well as brand voice and tone. Participate in the content creation and optimization processes in collaboration with marketing team members. Manage multiple projects simultaneously, communicate closely with internal stakeholders, and work in an agile environment. Apply and prioritize marketing best practices as well as a meticulous eye for detail to all projects. After 1 week Met your teammates and set settled into your work rhythm After 1 month Built an understanding of our target market, product, competitive insights, brand style Written ad copy, email copy, and a long-form piece or two After 6 months Made your mark on our editorial calendar Be well on your way to become ‘the written voice’ of our brand! What we would like to see in you. Bachelor's or Master's degree in English, journalism, marketing, business, or another field 3+ years of copywriting experience, preferably with experience in direct response copy as well as editorial. Experience writing paid digital advertisements, email marketing, organic social posts, blog articles, case studies, and downloadable resources (such as ebooks) Experience using WordPress or another content management system Bonus A love for marketing and marketing technology. You have a deep respect for marketers and what it takes to really drive a business forward. You’re also intrigued by the technology that can make that process much easier for small businesses and marketers. Familiarity with evolving SEO best practices Familiarity with SMBs What next? If you’re picking up what we’re putting down, applying is easy as 1, 2, 3. Apply with your cover letter and resume. Take this opportunity to tell us your story and why you’d be a good fit for our team. Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening and Redbrick and Leadpages!

Example 2

At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of. We welcome applications from all qualified job seekers. If you are a job seeker with a disability, please let us know as adjustments can be made to help support you in delivering your best performance. Copywriter Job Title: Copywriter Reference Number: [phone number]Location: North Vancouver Employment Type: Permanent Full Time Hours of Work: 7.5 hr Day Shift (M-F) Posted Date: [phone number]07/05 Position Highlights We are looking for a talented Copywriter who loves to simplify the complex, understands customer-centric communication for large corporations and/or government and enjoys working in a cross-functional group to join our Creative Services team at our North Vancouver Head Office. This is a unique opportunity to create friendly, straightforward content for a range of external and internal audiences, including ICBC’s customers, business partners and employees. With proven experience writing in a customer-centric environment, the Copywriter will write and edit copy for a variety of communication channels (including print, web, video and social media). The ideal candidate has a passion for perfection, experience working within brand standards and guidelines and the ability to distil complex concepts into effective and understandable content. Core Duties and Responsibilities:
  • Create clear and compelling copy to engage and inform internal and external audiences, in consistent and appropriate styles across a range of corporate marketing and communications materials.
  • Review and edit the work of distributed authors to maintain consistency in design, terminology and tone of voice, as well as compliance with corporate brand standards.
  • Facilitate meetings and brainstorming sessions with internal clients to understand specific industry data and insights to help in the development of campaigns and communications.
  • Provide advice on the best approach to meet business objectives.
  • Interpret briefs for concept development needs, campaigns, or communications. This includes determining objective, target audiences, industry requirements and research.
  • Support governance standards for content, including conducting audits and reviews.
  • Plan priorities and adapt to changing demands and schedules. Position Requirements Knowledge of the following areas is required:
  • Principles and practices of writing and editing for a variety of channels
  • Skills and experience to think strategically, and contribute creative ideas and concepts
  • Experience linking corporate business functions and objectives with content creation
  • Experience creating and socializing brand standards and content style guides
  • Understanding of best practices in content for marketing, communications, and campaigns
  • Knowledge of social media and content marketing
  • Knowledge of communication tools, technologies and industry trends The above requirements would typically be met through completion of post-secondary education in journalism, English, communications, marketing or related discipline and several years of related experience. This position will be posted externally, concurrent with this internal publication. This position reports to Alisha Moolla, Manager Creative Services Please watch for your email confirmation once you have submitted your application. If you do not receive a confirmation within 4 hours of submission, please contact the HR Service Centre immediately.
  • Example 3

    We are currently looking for a creative copywriter that can weave a tapestry of content that drives growth, demand generation and strategic organizational growth, for WeUsThem and its clients globally. You are by definition a storyteller and are able to create compelling copy across mediums, digital, print, broadcast, etc. with ease. with a strategic focus on keyword driven content marketing, search engine optimization (SEO) and website content management. *Responsibilities: * * Create effective and compelling copy for WeUsThem and their clients to drive fundamental organizational growth. * Be comfortable in developing stories and technical copy when needed, and being able to comfortably switch between them as needed. * Provide for a conversational prowess that furthers our engagement in person, online and through digital properties. Yes, you will be involved in engaging with our clients and their stakeholders and so conversational skills are required. * You are able to develop an effective content marketing strategy and editorial calendar to drive organic and paid growth across properties, drive awareness, reach, engagement, etc. across markets and audiences. * Be comfortable doing primary and secondary research involving interviews, polls, surveys, conversations, etc. * Be able to provide copy for all creative work including videography, photography, print, animation, etc. further aligned to the conversion points identified in the core strategy for the organization. * Familiarity with distribution channels, channel optimization, audience segmentation, etc. that will drive consumption of the content designed and delivered through them. * Be able to think on your feet to support live engagement occurring, while respecting brand tenets and core values of the organization. * Will be creative, yet analytical to measure the tactics employed and how they align with the strategies. * Will manage all WeUsThem properties including the website, social media, etc. to position our brand as it should be. This will include supporting our Accounts team in their efforts on business development and client relationship management. * BA/BS in Journalism or Creative Writing * Experience in a content creation or marketing role preferred * Excellent conversational and written English is required. * Excellent conversation French is *required* and written French is preferred. * Have unbridled passion to manage client and our agency’s accounts driving bottom-line growth across properties. * Strong organizational skills, with the ability to move between accounts as needed. * Audience tailored mindset around ensuring what copy would work for what types of audiences and how it would resonate with each. * Strict attention to detail and copy editing (grammar, punctuation, spelling, etc) * Ability to analyze, measure and report on content performance and impact across channels (Analytics, Wordpress, Syndication, Advertising) while also developing reports for clients on the same per campaign or projects. * Experience with Google Analytics, social media platforms, WordPress (or other CMS), and SEO optimization software a plus Job Type: Full-time Benefits: * Extended health care * Paid time off Schedule: * Monday to Friday Ability to * Halifax, NS: reliably commute or plan to relocate before starting work (preferred) Education: * Bachelor's Degree (preferred) Experience: * copywriting: 1 year (preferred) Language: * French (preferred) Work remotely: * No

    Copywriter duties and responsibilities

    A Copywriter oversees numerous tasks related to content creation. Some overall duties and responsibilities may include:

    • Create copy for websites, social media platforms, emails, ad campaigns, and more
    • Develop and implement creative marketing and communication strategies for target audiences
    • May be required to perform some editing tasks and revisions to help adhere to a company style guide and brand voice
    • Boost SEO traffic to the company website for optimal online visibility
    • Collaborate with teams including developers, marketing and customer experience, and contribute expertise during team meetings


    Copywriter skills and qualifications

    Some key skills and qualifications of a successful Copywriter include:

    • Experience producing copy for marketing campaigns
    • Able to interpret information and conduct research, if needed
    • Detail-oriented, with the ability to spot errors
    • Proficient in Microsoft Office, word processing, and CMS
    • Demonstrated expertise in writing compelling and creative copy for the necessary medium


    Copywriter experience requirements

    Previous experience in copywriting is an asset, particularly writing copy in the same or a related field. A successful Copywriter candidate will also have experience in marketing, advertising or communications. An ideal Copywriter candidate may have gained experience as a Staff Copywriter at an agency, working as a Copywriter within a marketing team, or as a Freelance Copywriter. Ideally, the successful candidate has written similar copy for previous clients. Copywriters typically maintain a portfolio that showcases their best writing. This is good to use this as an indicator of past work experience and whether the Copywriter candidate has the ability to produce promotional content.


    Copywriter education and training requirements

    Professional Copywriters are usually expected to have a bachelor’s degree or college diploma in English, marketing, advertising, or a related field. You can also look for additional coursework on the candidate’s resume, which may indicate continued interest in the field and a willingness to stay current. In some cases, it may help if Copywriters have education or training in the subject they are writing about. If you run a landscaping magazine, for example, it would be more advantageous to hire a Copywriter who holds a diploma in horticulture than someone who has their education in a different field.


    Copywriter salary expectations

    According to Indeed Salaries, the average salary for a Copywriter is $19.32 per hour. This may vary based on experience, skills, location, and the company hiring.


    Job description samples for similar positions

    If this Copywriter job description isn’t quite what you’re looking for, consider these job descriptions for related positions:


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    Copywriter job description FAQs


    What qualities make a good Copywriter?

    Successful Copywriters have an excellent command of the written word and are able to shape their writing to meet specific goals. A good Copywriter is creative and can come up with new and innovative ways of communicating the same idea. Other notable qualities include an aptitude for reading and researching, taking rejection well, and understanding the target audience.


    What is the difference between a Copywriter and a Content Writer?

    Although both Copywriters and Content Writers produce written content, the difference lies in the intention. A Copywriter’s aim is usually to generate sales of a brand or a product and to persuade consumers with compelling marketing strategies, often in the form of sales emails, ads and landing pages. Copywriters usually work on short form content, while Content Writers focus on long form.


    How can you make your Copywriter job description stand out?

    Highlight your company’s best attributes and use motivating language. Get your ideal applicant excited about the prospect of working at your company. Include details about the role, the work involved, and the working environment. You should also mention any benefits or advantages offered.


    What are the different types of Copywriting?

    Broadly speaking, copywriting involves creating content that aims to promote a product or a brand. In some cases, Copywriters choose to specialize in a specific type of copywriting based on either the medium (social media, print), type of workplace (freelance, advertising agency) or both.

    Some different types of copywriting can include Technical Copywriting, SEO Copywriting, Web Content Copywriting, Creative Copywriting and PR Copywriting.

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