Content Writer Job Description: Top Duties and Qualifications

A Content Writer is responsible for creating thoughtful and engaging original written content. Their top duties include creative writing, interviewing, and maintaining strong research and analytical skills. Content Writers create unique, relevant, thought-provoking, and accurate content to engage readers. In addition, a Content Writer should be able to bring fresh, new ideas to the table in terms of content planning and strategy.


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What does a Content Writer do?

A Content Writer should be able to generate ideas for content that is relevant to the organization or project. They are responsible for creating content the audience will engage with, leading to more sales or growth.

A Content Writer may also be responsible for fact-checking, interviewing sources, and analyzing information prior to publication. They should possess excellent written and oral communication skills. In addition, a Content Writer must also be able to adapt and rework content for various forms of content sharing, i.e., for broadcast commercials, advertisement campaigns, blogs, articles, press releases, and more.


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Content Writer Job Description Examples:


Example 1

At Natura Market, we believe that clean eating should be easy and effortless. That’s why we’re dedicated to offering our customers a unique food shopping experience; carefully selected products with fewer, simpler ingredients. We offer cleaner choices, to help you enjoy the foods you love. A quickly-growing natural / health foods e-commerce retailer, carrying much loved American-based brands! Does this sound like a team you would like to grow within? Then you have come to the right place! We are looking for a reliable and dedicated Content Writer & Product Specialist to join our fast-growing office team. If you are a quick & eager learner, with good attention to detail and strong organizational skills, looking to join our dedicated team, we want to hear from you! * * Oversee the product posting process from start to finish, and ensure that products are enabled in a timely manner * Update & modify products when changes are needed * Produce unique writing for various areas of the website; products, brand & category pages, blog articles, etc. * Responsible for drafting & translation of text for product & nutritional labels * Updating & maintaining merchandising on various pages on the website * Work alongside the Marketing & Social Media Manager on various content when needed (social media posts / videos, blog content, or helping on other projects / promotions involving the marketing team) * Photo editing & asset creation * Other tasks as assigned by the management team / as they arise, as needed by the company *Skills* * Creative writing * Food / Nutrition knowledge * Search Engine Optimization (SEO) knowledge * Basic photo editing skills * Knowledge about our core diets (Gluten-Free, Keto, Paleo, Whole30, Vegan etc.) * Social media or other marketing experience is an asset * French knowledge is an asset Job Types: Full-time, Permanent Salary: $21.00 per hour Benefits: * Dental care * Disability insurance * Discounted or free food * Extended health care * Life insurance * On-site parking * Paid time off * Store discount * Vision care Schedule: * 8 hour shift * Day shift * Monday to Friday Experience: * marketing: 1 year (preferred)

Example 2

Excalibur Water Systems is a leading Canadian manufacturer of water treatment and purification equipment for residential, commercial, and industrial markets. We are looking for a content writer that can create, update and re-work content for our websites, dealer websites, and related digital marketing efforts as required. This will primarily involve writing and updating long-form and short-form content for websites we build for ourselves and our Dealers, but also includes content for other digital marketing strategies we pursue to grow and enhance our internet presence. *Content Writer Skills: * - Proficiency in English - Strong attention to detail and quality - Ability to create, update, and re-work content, including but not limited to: * Long-Form and Short-Form content for websites, including articles and short-form copywriting * Case studies for our commercial and industrial websites * FAQ pages * Product descriptions and benefits * Brochures and other marketing literature (e.g., email blasts, e-books, how-to's, etc.) *Editing Skills: * - Ensure the accuracy and quality of written content - Adhere to journalistic best practices, e.g., using citations, proper spelling/syntax, and using appropriate language (American vs. Canadian articles) *Research Skills: * - Research and gather information from in-house sources, dealers, the internet, and competitor research - Interviewing Excalibur content sources for information to increase our content authority (Google EAT) *Teamwork Skills: * - Work directly with the Web Developer and Digital Marketing Specialist to create complete website and digital marketing solutions - Work with Excalibur staff and dealers as required (e.g., content interviews, content planning/scheduling) *Qualifications: * - University/College graduate in Journalism, Creative Writing, or related field, OR equivalent experience - Strong communication skills (both oral and written) - Attitude conducive to teamwork and collaboration - Experience in the water treatment industry valuable - Knowledge of SEO practices is an asset. Reference ID: WRI-2022-01-20 Job Types: Full-time, Permanent Salary: per year Benefits: * Dental care * Extended health care Schedule: * 8 hour shift COVID-19 considerations: To keep our employees safe, we provide masks/hand sanitizer and practice social distancing. Office workspaces are also distanced to provide a safe working environment. Work remotely: * No

Example 3

*About the role: * Jerry, ranked by Linkedin as One of the Top 50 technology startups, is expanding our *Remote Freelance Writer* team! Here is what people say about our culture: “A culture of *transparency* and *freedom*;” “Helpful, light-hearted, supportive, flexible;” “Ideas are constantly *being shared* and *considered* on all levels and things that are brought up are addressed promptly.” Our team is
  • 250 people and growing. Learn more here: [website]; /jerry-named-a-linkedin-2021-top-startup Our customers often come to us with tough questions about one of their most expensive assets - their car. How do you put someone on your car insurance? How can you tell if a car needs an oil change? When should you check your tire pressure? These aren’t minor questions; our customers look to us for answers to make informed decisions about their personal finance and management of their assets. These answers require research, knowledge, and understanding. Jerry is seeking natural, engaging writers devoted to helping our customers comprehend complex subjects. We’re looking for writers who will play a crucial role in scaling our organic content across our website, social media channels, ad networks, affiliates, and partner sites to continue driving our audience reach and user growth. We want to build a library of helpful articles that provides valuable insights and information to our customers. This position reports to our senior editors. *We offer a starting salary of $20-25 per hour, however, this is open to negotiation.* *How you’ll make an impact: * - Writing engaging and insightful editorial content that will inform our readers, help them make important decisions about their finances, and provide long-lasting value - Researching and fact-checking highly sought-after topics across personal finance, insurance, and car and home-related subject matter - Adhering to our brand guidelines across all digital media platforms - Tracking and analyzing content performance to continue driving visibility across search and social channels *Requirements: * - Bachelor Degree in any discipline, preferably in a writing-intensive major (e.g. Journalism, Communications, English Literature, Media, History, Philosophy, Political Science, Sociology, Psychology, etc) - Impeccable writing skills including the ability to harness style, tone, and voice to appeal to your target audience - Strong attention to detail; ability to conduct thorough and meticulous research - Strong command of the written English language and an eye for how details can make a big impact *About Jerry: * Jerry was founded in 2017 by serial entrepreneurs and is building the first Super App to save car owners time and money on all their car expenses. Drivers deserve better. That’s why we’re committed to making shopping for insurance, financing, maintenance, repairs, parking and more just a few clicks, texts, or swipes away. Today, Jerry is the #1 rated and most downloaded app in its category. Learn more: Job Types: Full-time, Part-time Pay: $20.00-$25.00 per hour Application question(s): * Are you currently based in the U.S. or Canada? * We’re looking for someone who isn’t afraid to fail and learn from their mistakes. Tell us about a time you failed spectacularly at something and how you responded to, or recovered from, that experience.
  • Content Writer duties and responsibilities

    A Content Writer has several duties and responsibilities to fulfill every day. Here are some of the common tasks they should be equipped to perform: 

    • Generate ideas
    • Generate content planning, strategy and scheduling as needed
    • Conduct interviews and research
    • Create original content as needed, on deadline
    • Adhere to the brand’s style guide and content requirements
    • Create content that leads to increased sales or online traffic
    • Develop a thorough understanding of the company and its products
    • Understand the needs of the company’s primary audience


    Content Writer skills and qualifications

    A Content Writer should possess the skills to curate, research, and create quality content. They will be responsible for the generation of ideas, content planning, and creation. Skills and prerequisites of the work include:

    • Strong communication skills (both oral and written)
    • Proficiency in English or French, as needed
    • Strong interviewing skills
    • A degree in Journalism, Creative Writing, Communications, or a related field
    • Creative writing skills
    • Ability to work on tight deadlines
    • Attitude conducive to teamwork
    • Portfolio of recently published works


    Content Writer experience requirements

    When creating a Content Writer job description, it is essential to outline any experience that is necessary to take on the role of the company. It should be noted if applicants need experience in specific fields of writing that pertain to the job like medical writing, technical writing, and copywriting. They may also require experience with CMS tools and WordPress. All candidates should also have a portfolio with relevant writing samples.


    Content Writer education and training requirements

    Many Content Writers have a university degree in Journalism, Communications, Creative Writing, or a related field.  Other certifications may include completion of an undergrad course or program in a field related to the industry of work, such as engineering, medicine, law, or science.


    Content Writer salary expectations

    According to Indeed Salaries, a Content Writer earns an average of $18.87 per hour. This will vary based on many factors including experience, location, and employer.


    Job description samples for similar positions

    If this job description sample does not reflect what you are looking for in a candidate, please review some of the other job sample descriptions below for a better fit:


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    Content Writer job description FAQs


    What is the difference between a Content Writer and a Technical Writer?

    A Content Writer writes, researches, interviews, and develops a content plan for a publication or media outlet. They are often responsible for planning the editorial calendar and supplying the content. A Technical Writer is a specialized writer with training in a specific format or industry. For example, a Technical Writer may be specialized in medical writing, engineering, or another professional field. 


    What should an employer look for in a Content Writer candidate?

    A successful candidate has the appropriate training and can provide samples of their work. Employers should look for candidates with a varied portfolio, outlining the writer’s ability to write about various subjects. It is not uncommon to ask Content Writer candidates to complete a writing sample to further assess the candidate’s abilities.


    How to make a Content Writer job description stand out?

    Make a Content Writer job description stand out by including detailed, yet concise information on the writing workload expected. A good job description will also include the mention of a competitive salary and employee benefits or privileges. If the position is permanent, this will make the job description stand out even further, since candidates in this industry often work on a freelance basis.


    What are the different types of Content Writers?

    A Content Writer is a term that can apply to many different types of writing. Some Content Writers may specialize in blog writing, ghostwriting, or even focus their efforts on brand journalism. Blog Writers will produce content that is easy to read, informative, and loaded with appropriate search-friendly keywords. A Ghostwriter will generate and enhance content that does not include their individual by-line. A Brand Journalist will focus on brand-driven content, like sharing the brand story, which aims to engage new customers and increase sales.

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