Content Manager Job Description: Top Duties and Requirements

A Content Manager, or Web Content Manager, is a professional who develops a consistent brand identity for a company and establishes its online presence. Their duties include distributing information to the digital media, overseeing marketing strategies for the brand’s products and services, and engaging customers and ensuring they have a positive view of the company’s products and services. 


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Content Manager duties and responsibilities

The role of a Content Manager is to develop a consistent brand identity for a company. This requires that they oversee the marketing strategies of a company to engage customers and making them have a positive picture of the brand. The Content Manager’s duties and responsibilities include:

  • Staying abreast of the current industry best practices and reviewing websites of competitors to compare their activities with those of their company’s
  • Using target keywords to write top-notch content that is not only optimized for search engines but also informative and entertaining
  • Maintaining a content marketing calendar with correct schedules of all aspects of content creation and delivery throughout the year
  • Managing the day-to-day activities of the content team composed of Videographers, G raphic Designers, Writers, and other industry professionals
  • Cooperation with the marketing team in the creation of web content while monitoring its effectiveness over time 
  • Developing a web content strategy that aligns with the image of the company and its goals 
  • Familiarizing themselves with the organization’s website and brand ideas to develop content that supports their desired identity and objectives 


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Content Manager Job Description Examples:


Example 1

We are looking to hire an enthusiastic Content Coordinator. You will be part of the MarkiTech / LocateMotion team working with the marketing lead, understanding people and building awareness about how our service/products can satisfy their needs. Our ideal candidate must have previous experience. Must be a Canadian citizen/PR and recent grad. under the age of 30, Government grant requirements. Responsibilities: Set SMART goals (monthly) for MT & LM [website] x% growth in traffic, y% decrease in bounce rate, z% growth in social media followers). Be mindful of the ROI of your goals & objective in terms of lead generation. Utilizing Google Analytics & SEO insights to refine monthly goals & objectives. Need to attend conferences/events/webinars in order to generate content and MT & LM leads. Minimum of 2 leads per month; you’ll be helping the partnerships and sales team nurture these. Create a monthly social media schedule for MarkiTech & LocateMotion, with 3 to 4 LinkedIn posts each per week. Create 1-2 press releases (monthly) plus reach out to relevant publications to promote these and generate backlinks. Write 1-2 pieces of content [website] blog, white-paper, use cases, industry insights) per month for each of MT & LM. Must attend daily LM and weekly MT meetings for updates re ongoing pilots (possible use cases) or announcements (PR) purposes. Manage social media activities and interactions for MT & LM on an ongoing basis. As needed, generate internal content and/or content for partners. Qualifications: 6 months to one years of marketing experience required. Must have knowledge of Search Engine Optimization & Search Engine Marketing best practices. Ability to measure & understand digital marketing Strong computer skills using Microsoft Office, Google Workspace Strong knowledge of BOFU & TOFU sales funnels is required. Proficiency with multi-social posting programs such as HootSuite, [website] Must be able to create a digital marketing strategy and utilize marketing concepts through various forms of outreach. Excellent written & verbal communication skills. Web development experience is preferred (Wordpress) Ability to pitch to media (blogs, influencers) Creativity in securing coverage and buzz with traditional outlets (publications, HARO, freelance journalists) Copywriting & editing skills. Hands-on experience with Content Management Systems [website] WordPress). Experience researching using multiple sources (research papers, articles, webinars, etc). Proficiency with Canva or other graphic design tools. Quick and enthusiastic learner. Google Analytics IQ preferred. Video editing software experience preferred. Please forward resume to

Example 2

*Hey, we're Marble!* We are a Canadian company that focuses on helping Canadians revitalize their financial wellness. Our workplace thrives on a culture of collaboration, accountability, learning, passion and respect. We take pride in our collective and individual accomplishments. We have an open-door policy and cross-functional teams to facilitate learning and growth. Reporting to our Director of Marketing and Creative, our Digital Content Marketer will tasked with creating compelling financial literacy courses, blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, relevant work experience, and a love for coffee, pizza, and beer (not all at once, unless that's what you're into). *The Position Responsibilities: * * Lead, produce, and manage Marble's content strategy. * Actively manage and promote our financial literacy platform, and create new compelling courses for our customers. * Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site. * Regularly produce various content types, including email, social media posts, blogs and white papers. * Actively manage and promote our blog, and pitch articles to relevant third-party platforms. * Edit content produced by other members of the team. * Analyze content marketing metrics and makes changes as needed. * Collaborate with other departments to create innovative content ideas. *The Minimum Requirements: * * 1-2 years experience in a content or role. * Bachelor’s degree/diploma in English, Journalism or field. * Knowledge of digital marketing tactics, including SEO, email marketing and web analytics. * Excellent writing skills, as well as the ability to communicate and collaborate effectively. * The ability to consistently meet tight deadlines. * Experience writing for a B2B audience. * Experience using WordPress, and adobe creative suite preferred. *The Must Haves: * * Ability to multitask. * Result orientated. * Excellent time-management skills. * Strong interpersonal skills; proactive, energetic and a team player. * Have a positive attitude and a love of sales. * Demonstrated ability to collaborate *Extra Marble Points for skills and experience in: * * Finance industry or technology. * WordPress * Thinkific * Graphic design * Google Adwords & Facebook * SEO strategy *The Culture: * * We're fun. We're friendly. * You'll get to help people, and people will help you. We all genuinely care and are passionate about helping Canadians improve their financial wellness more than just ourselves. * You'll be recognized and respected because we're a company devoted to getting people to a better place. That means you too. * We're proud to have a diverse team. Our team comes from all walks of life, different countries, ethnicities, ages, languages and experiences. * Hierarchy Schmhierarchy. We let you be your own boss here, we're just here to keep you on track and give direction. You'll also get to work closely with the leadership team. *The Benefits: * * Flexible work from home policy. * Competitive compensation + benefits. * Opportunity to grow with the company through upward movement. Job Types: Full-time, Permanent Salary: From $45,000.00 per year Benefits: * Casual dress * Company events * Dental care * Extended health care * Paid time off * Stock options * Vision care * Work from home Schedule: * 8 hour shift Education: * Bachelor's Degree (required) Experience: * Content marketing: 1 year (required) * Blog writing: 1 year (required) * Social media management: 1 year (required) * Finance Industry: 1 year (preferred) Work remotely: * Temporarily due to COVID-19

What does a Content Manager do?

A Content Manager typically oversees the content presented on a company’s blog pages and websites. Depending on the organization, they may be responsible for creating, editing, updating, and posting content on the websites and blogs, as well as cleaning up outdated material. While some Content Managers focus on the management of the site, others focus strictly on content. Their primary responsibility, however, lies in keeping the information displayed on a company’s website appealing, informative, and fresh. Being effective at content management requires the writing ability to produce and publish unique   features, as well as the skills in good leadership and high creativity. 


Content Manager skills and qualifications

Given the nature of their work, a Content Manager needs to be techno-savvy and a motivated team player. They are the brand ambassadors and are able to give a positive impression of the company they are working for. A successful Content Manager candidate will possess various prerequisite skills and qualifications needed for the duties. These include:

  • Excellent verbal and written communication skills 
  • Robust Adobe Illustrator/Acrobat, WordPress, and Google Analytics skills
  • Demonstrated ability to lead campaigns for content marketing 
  • A good understanding of content marketing tactics, such as social media marketing, digital advertising, and SEO
  • Basic technical knowledge of Microsoft Office
  • Ability to develop content that provokes engagement
  • Excellent creativity and proven ability to develop original content
  • Excellent knowledge of SEO best practices and adept at keyword placement 


Content Manager experience requirements

A Content Manager typically requires three to four years of agency experience. They also need to be conversant with the use of HTML coding language. Content Managers generally produce content for several projects at the same time , and as such, they need to have worked in a fast-paced environment that makes use of multitasking and task scheduling skills for a considerable duration. 


Content Manager education and training requirements

As a base requirement, a Content Manager will have a minimum of a Bachelor’s Degree in English, Journalism, Communications, Advertising, Marketing, or any related field.  It would be helpful if the candidate also has coursework in computer science, public relations, communications, computer behaviour, market research, and marketing strategies. Once recruited, the  new hire will receive on-the-job training to equip themselves with skills that are specific to the company’s.


Content Manager salary expectations

According to Indeed Salaries, the average salary for a Content Manager in Canada is $52,578 per year. This is not a fixed rate, and it may vary depending on the company, geographical location, and employee’s experience level. 


Job description samples for similar positions

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Content Manager job description FAQs

What qualities make a good Content Developer?

The qualities of a good Content Manager include  excellent time-management skills, integrity, social media know-how, adaptability, knowledge of target readers, research proficiency, personality, a knack of storytelling, being detail-oriented, being a good listener, and being a critical thinker.


Who does a Content Manager report to?

The chain of command varies from one company to another. However, in most companies, a Content Manager reports to the company’s Operations Manager or Project Director.


What is the difference between a Content Writer and a Content Manager?

A Content Writer is a member of the marketing team whose duty is to write digital content that addresses the needs of customers. In contrast, a Content Manager leads the content development and marketing teams, and has the overall mandate to oversee the operations of Videographers, Content Writers, and other professionals within the content development team.

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