How to write a Communications Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Communications Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Communications Manager job titles

    Digital Communications Manager
    Internal Communications Manager
    Sales Communications Manager
    External Communications Manager
    Corporate Communications Manager

Communications Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Communications Manager job summary

Our technology startup is looking for a self-motivated communications manager with experience handling both internal and external business communication. The ideal candidate will be eager to tackle the challenges of developing content that helps build brand recognition. Generating buzz about existing and new product lines will help our company expand rapidly. Top candidates will be skilled at creating content that both engages employees and keeps stockholders informed about business decisions. The ability to communicate effectively in written and oral communications is a must. Our communications manager will be our spokesperson. Applicants seeking a long-term relationship will get first consideration.

Communications Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Communications Manager responsibilities

    Develop communications strategies and reconcile related marketing budgets
    Write copy for all initiatives, including marketing, sales and internal communications
    Create marketing strategies that build customer loyalty programs, brand recognition and customer satisfaction
    Create and manage release dates for recurring publications
    Manage projects to ensure content is publication-ready and in by the deadline
    Create and send out press releases for new products and services

Communications Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Communications Manager skills

    Strong presentation and communication skills
    Excellent organizational skills and the ability to meet deadlines
    Demonstrated ability to use social media channels effectively to deliver marketing content
    Experience creating targeted content that generates measurable ROI
    At least 7 years of experience in Marketing, Communications or similar field
    Bachelor’s degree required (Master’s degree preferred)

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