What does a Communications Manager do?
Communications Managers are responsible for the messaging and marketing of a company by overseeing press releases, newsletters, and other marketing-related publications or launches. They work to create communications strategies to engage customers, and build brand awareness and loyalty by increasing customer satisfaction. They oversee the specific designs and content of marketing materials in addition to big-picture ideas. Interdepartmental communication is essential as well, as these managers communicate with others in the company whether to create marketing content or spread internal messaging.
Communications Manager skills and qualifications
In order to fulfill the aforementioned duties, a Communications Manager will need to have the proper skills and qualifications, including:
- Proficiency in oral and written communication skills, which includes the confidence to present material to a large audience
- Highly-organized, and can manage time well
- Excellent problem-solving and data analysis skills
- Experience in managing social media platforms, which includes content creation and ROI generation
- Outstanding leadership and management skills
Communications Manager experience requirements
Given that a Communications Manager leads a team that would promote a company’s product or service, they are expected to have previous and extensive experience in the field. Typically, they have at least five to seven years of experience in marketing or communications. Additionally, they are expected to provide evidence that they have successfully created targeted content in the past, and have achieved the goals set by their organization or employer.
Communications Manager education and training requirements
At a minimum, a Communications Manager is usually expected to have a bachelor’s degree in a field such as communications, public relations, or journalism. In some larger companies, however, a Communications Manager may be expected to have a master’s degree in a relevant field.
Communications Manager salary expectations
According to Indeed Salaries, the average salary for a Communications Manager in Canada is $65,135 per year. However, this amount can vary based on location, experience and the hiring company.
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