How to write a Chief Marketing Officer job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Chief Marketing Officer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Chief Marketing Officer job titles

    Chief Marketing Officer
    Vice President (Sales and Marketing)
    Chief Marketing Officer (CMO)
    Chief Marketing and Communications Officer

Chief Marketing Officer job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Chief Marketing Officer job summary

Our rapidly expanding network of fast food franchises needs a creative and innovative Chief Marketing Officer to join our executive team. We’re interested in expanding our marketing plan into both online and television initiatives, and we need someone who has extensive experience in social media (primarily Facebook, but also Twitter and Pinterest). The ideal candidate will understand the fast food industry and know how to set our business apart from our extensive competition. We’re interested in expanding into new territories, as well, so a willingness to travel is a plus. Generous salary and excellent benefits package available.

Chief Marketing Officer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Chief Marketing Officer responsibilities

    Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives
    Design and improve upon marketing campaigns for each aspect of our company
    Negotiate compensation and project details for outside contractors related to marketing and promotions
    Create and propagate an enthusiastic brand message that will resonate with our target demographic
    Follow up with franchisees on daily revenue reports, social media strategies and other components of the marketing program
    Oversee our customer operations department

Chief Marketing Officer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Chief Marketing Officer skills

    Bachelor’s Degree in Marketing required (MBA preferred)
    10+ years’ experience in marketing and/or advertising
    5+ years’ experience in a supervisory or managerial role
    Strong leadership and project development skills
    Excellent communication skills
    Familiarity with strategic marketing campaigns
    Familiarity with the fast food industry (or greater restaurant industry) a plus

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