Chief Marketing Officer Job Description: Top Duties and Requirements

A Chief Marketing Officer, or Marketing Manager, increases a company’s sales by developing and executing marketing and advertising campaigns. Their main duties include increasing sales, developing comprehensive marketing plans, and researching the current market.

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Chief Marketing Officer duties and responsibilities

Chief Marketing Officers must help a company increase their sales by performing the following duties:

  • Plan and implement all marketing and advertising campaigns 
  • Conduct market research 
  • Hire and train new staff for the marketing team
  • Work with sales and public relations teams to ensure everyone agrees 
  • Build relationships with external marketing professionals 
  • Delegate tasks to junior staff members 
  • Keep marketing and advertising campaigns within budget 
  • Prepare reports for senior management
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Chief Marketing Officer Job Description Examples:


Example 1

*We are the top agency in Canada for Facebook and growing, led by ex-Shopify’s Growth Hacker, Demetrius Michael. We operate globally with our office in Toronto, Ontario.* *Last year, our work was seen roughly 2 billion times, which is nearly 200 times more views than the Mona Lisa gets visitors. We are looking for someone with a minimum of five (5) years of industry experience with deep knowledge of turning a growing company into a powerhouse. * *This role is about leading the strategic marketing thinking across all our clients while making sure there are powerful ties between the creative we make, the tech we build, and the accounts we manage. You are able to analyse campaigns and uncover meaningful insights that will provide an imaginative vision for our clients’ media efforts and help us do outstanding work that delivers true ROI for our clients. You will understand the complexities of performance measurement in a changing digital landscape, the latest industry trends, and a passion in particular of how Facebook’s media channels work* * *Be a growth partner to our clients, ideating customer acquisition strategies that make the most of LTV, CAC, and all customer lifecycle metrics.* * *Lead, plan, and manage growth marketing campaigns for our client’s brands, turning internal and client ideas and ambitions into actionable marketing campaigns* * *Scrutinize client data to uncover new insights and find ways to optimize for even better performance. * * *Build strategies that can be expanded and repeated across multiple clients.* * *Have a grip on data science to model ways that improve spend allocation, operational efficiency, and audience segmentation.* *Kittys is unique, and we want to make sure we’re a great fit for you. Here’s the kind of teammate we’re interested in: * * *You’re an effective communicator with a story and a vision* * *You make decisions based on data, not opinion or ego* * *You’re a strong leader and can train, mentor, and manage growing teams* * *You’re inventive and find imaginative solutions when faced with obstacles* * *You like to get your hands dirty. Good leadership to you means rolling up your sleeves* * *You have at least 5 years of experience as a CMO or VP of Marketing* * *Saas or eCommerce or Performance Marketing background. * * *A passion for Facebook’s reach and business possibilities * * *You have a strong executive presence and ability to drive results but can still keep the Company honest and ethical and diverse.* Application deadline: 2021-07-31 Job Types: Full-time, Permanent Salary: per year Schedule: * 8 hour shift Experience: * Marketing: 5 years (preferred) Work remotely: * Yes

What does a Chief Marketing Officer do?

A Chief Marketing Officer helps companies increase their sales by researching, planning, developing, and executing marketing and advertising initiatives. Chief Marketing Officer is a managerial role, so candidates are also responsible for working with and leading a company’s marketing team. Chief Marketing Officers must also keep up-to-date with new marketing techniques and monitor what is working for the company and what is not by analyzing sales in conjunction with new advertising campaigns.

Chief Marketing Officer skills and qualifications

Chief Marketing Officers must have great written and verbal communication skills to create successful marketing and advertising campaigns. They must also have the following prerequisite skills and qualifications to perform their duties effectively:

  • Excellent leadership skills 
  • Ability to work under pressure in a fast-paced environment
  • Strong interpersonal skills
  • Great problem-solving skills
  • Keen attention to detail
  • Understanding of current marketing and advertising techniques, including social media campaigns
  • Able to implement creative marketing and advertising campaigns
  • Good research and analytical skills

Chief Marketing Officer experience requirements

As a Chief Marketing Officer is a managerial position, prior experience in the industry is a necessity. Any position in marketing or advertising, such as a Marketing Associate, Marketing Consultant, Marketing Analyst, or Advertising Executive is suitable experience for becoming a Chief Marketing Officer. Candidates can also come from a background in communications, in managerial and leadership roles. Look for a Chief Marketing Officer who has eight to 10 years of experience in a marketing or advertising role and an additional three to five years of experience in a leadership role.

Chief Marketing Officer education and training requirements

Chief Marketing Officers need a bachelor’s degree or higher academic certification to be prepared for the role. Look for candidates who studied marketing, business administration, communications, or a related field. Chief Marketing Officers with a Master of Business Administration (MBA) are well-qualified and have the theory-based and practical knowledge to succeed. Candidates with additional certification, like social media marketing or basic graphic design knowledge to draft up campaign visuals are an asset.

Job salary expectations

According to Indeed Salaries, the average salary for a Chief Marketing Officer in Canada is $158,964 per year. This salary varies depending on the candidate’s experience, office location, and your company’s needs.

Job description samples for similar positions

If a Chief Marking Officer is not exactly what you’re looking for, other related job descriptions include:

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Chief Marketing Officer job description FAQs

Who does a Chief Marketing Officer report to?

The only person above a Chief Marketing Officer in most companies is the Chief Executive Officer (CEO). So, a Chief Marketing Officer reports to the CEO or business owner when necessary but typically manages the marketing team on their own.

Who reports to a Chief Marketing Officer?

Chief Marketing Officers are responsible for leading the entire marketing team. The extent of the team depends on the size of the organization and how many campaigns or projects you manage. Some employees on a typical marketing team that report to the Chief Marketing Officer include an Analyst, Market Research Expert, Strategist Marketing Manager, Copywriter, Editor, Visual Designer, and Content Marketer. For digital campaigns, Chief Marketing Officers also lead a Social Media Manager, SEO Specialist, and Digital Marketing Manager. Project Managers, Financial Analysts, and Public Relations Managers are also invaluable members of the team.

What to look for in a Chief Marketing Officer's resume

The most important thing to look for in a Chief Marketing Officer’s resume is their work experience. An excellent candidate for a Chief Marketing Officer position should have at least a decade of experience in the industry and a managerial role. A bachelor’s or master’s degree alone is not enough. A Chief Marketing Officer needs hands-on industry experience to succeed.

What is the difference between a Chief Marketing Officer and a Marketing Director?

For large-scale companies, you may require both a Chief Marketing Officer and a Marketing Director. The fundamental difference between the two positions is that a Chief Marketing Officer oversees the entire marketing and advertising team. A Marketing Director focuses on a smaller team typically consisting of a Market Research Expert, a Content Marketer, and Marketing Assistants. Ultimately, it’s up to you to determine how you prefer to divide the marketing team.

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