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Chief Marketing Officer Job Description: Top Duties and Requirements

A Chief Marketing Officer, or Marketing Manager, increases a company’s sales by developing and executing marketing and advertising campaigns. Their main duties include increasing sales, developing comprehensive marketing plans, and researching the current market.

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Chief Marketing Officer duties and responsibilities

Chief Marketing Officers must help a company increase their sales by performing the following duties:

  • Plan and implement all marketing and advertising campaigns
  • Conduct market research
  • Hire and train new staff for the marketing team
  • Work with sales and public relations teams to ensure everyone agrees
  • Build relationships with external marketing professionals
  • Delegate tasks to junior staff members
  • Keep marketing and advertising campaigns within budget
  • Prepare reports for senior management
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Chief Marketing Officer Job Description Examples:

What does a Chief Marketing Officer do?

A Chief Marketing Officer helps companies increase their sales by researching, planning, developing, and executing marketing and advertising initiatives. Chief Marketing Officer is a managerial role, so candidates are also responsible for working with and leading a company’s marketing team. Chief Marketing Officers must also keep up-to-date with new marketing techniques and monitor what is working for the company and what is not by analyzing sales in conjunction with new advertising campaigns.

Chief Marketing Officer skills and qualifications

Chief Marketing Officers must have great written and verbal communication skills to create successful marketing and advertising campaigns. They must also have the following prerequisite skills and qualifications to perform their duties effectively:

  • Excellent leadership skills
  • Ability to work under pressure in a fast-paced environment
  • Strong interpersonal skills
  • Great problem-solving skills
  • Keen attention to detail
  • Understanding of current marketing and advertising techniques, including social media campaigns
  • Able to implement creative marketing and advertising campaigns
  • Good research and analytical skills

Chief Marketing Officer experience requirements

As a Chief Marketing Officer is a managerial position, prior experience in the industry is a necessity. Any position in marketing or advertising, such as a Marketing Associate, Marketing Consultant, Marketing Analyst, or Advertising Executive is suitable experience for becoming a Chief Marketing Officer. Candidates can also come from a background in communications, in managerial and leadership roles. Look for a Chief Marketing Officer who has eight to 10 years of experience in a marketing or advertising role and an additional three to five years of experience in a leadership role.

Chief Marketing Officer education and training requirements

Chief Marketing Officers need a bachelor’s degree or higher academic certification to be prepared for the role. Look for candidates who studied marketing, business administration, communications, or a related field. Chief Marketing Officers with a Master of Business Administration (MBA) are well-qualified and have the theory-based and practical knowledge to succeed. Candidates with additional certification, like social media marketing or basic graphic design knowledge to draft up campaign visuals are an asset.

Job salary expectations

According to Indeed Salaries, the average salary for a Chief Marketing Officer in Canada is $158,964 per year. This salary varies depending on the candidate’s experience, office location, and your company’s needs.

Job description samples for similar positions

If a Chief Marking Officer is not exactly what you’re looking for, other related job descriptions include:

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Chief Marketing Officer job description FAQs

Who does a Chief Marketing Officer report to?

The only person above a Chief Marketing Officer in most companies is the Chief Executive Officer (CEO). So, a Chief Marketing Officer reports to the CEO or business owner when necessary but typically manages the marketing team on their own.

Who reports to a Chief Marketing Officer?

Chief Marketing Officers are responsible for leading the entire marketing team. The extent of the team depends on the size of the organization and how many campaigns or projects you manage. Some employees on a typical marketing team that report to the Chief Marketing Officer include an Analyst, Market Research Expert, Strategist Marketing Manager, Copywriter, Editor, Visual Designer, and Content Marketer. For digital campaigns, Chief Marketing Officers also lead a Social Media Manager, SEO Specialist, and Digital Marketing Manager. Project Managers, Financial Analysts, and Public Relations Managers are also invaluable members of the team.

What to look for in a Chief Marketing Officer's resume

For large-scale companies, you may require both a Chief Marketing Officer and a Marketing Director. The fundamental difference between the two positions is that a Chief Marketing Officer oversees the entire marketing and advertising team. A Marketing Director focuses on a smaller team typically consisting of a Market Research Expert, a Content Marketer, and Marketing Assistants. Ultimately, it’s up to you to determine how you prefer to divide the marketing team.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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