What does a Chief Marketing Officer do?
A Chief Marketing Officer helps companies increase their sales by researching, planning, developing, and executing marketing and advertising initiatives. Chief Marketing Officer is a managerial role, so candidates are also responsible for working with and leading a company’s marketing team. Chief Marketing Officers must also keep up-to-date with new marketing techniques and monitor what is working for the company and what is not by analyzing sales in conjunction with new advertising campaigns.
Chief Marketing Officer skills and qualifications
Chief Marketing Officers must have great written and verbal communication skills to create successful marketing and advertising campaigns. They must also have the following prerequisite skills and qualifications to perform their duties effectively:
- Excellent leadership skills
- Ability to work under pressure in a fast-paced environment
- Strong interpersonal skills
- Great problem-solving skills
- Keen attention to detail
- Understanding of current marketing and advertising techniques, including social media campaigns
- Able to implement creative marketing and advertising campaigns
- Good research and analytical skills
Chief Marketing Officer experience requirements
As a Chief Marketing Officer is a managerial position, prior experience in the industry is a necessity. Any position in marketing or advertising, such as a Marketing Associate, Marketing Consultant, Marketing Analyst, or Advertising Executive is suitable experience for becoming a Chief Marketing Officer. Candidates can also come from a background in communications, in managerial and leadership roles. Look for a Chief Marketing Officer who has eight to 10 years of experience in a marketing or advertising role and an additional three to five years of experience in a leadership role.
Chief Marketing Officer education and training requirements
Chief Marketing Officers need a bachelor’s degree or higher academic certification to be prepared for the role. Look for candidates who studied marketing, business administration, communications, or a related field. Chief Marketing Officers with a Master of Business Administration (MBA) are well-qualified and have the theory-based and practical knowledge to succeed. Candidates with additional certification, like social media marketing or basic graphic design knowledge to draft up campaign visuals are an asset.
Job salary expectations
According to Indeed Salaries, the average salary for a Chief Marketing Officer in Canada is $158,964 per year. This salary varies depending on the candidate’s experience, office location, and your company’s needs.
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