What does a Brand Manager do?
A Brand Manager is responsible for developing and implementing a strategy that maximizes the brand’s exposure and increases its profitability. They oversee a team of marketing professionals and ensure the team effectively follows the strategy, and advertises the company well. The Brand Manager also communicates with media contacts regularly and maintains a good relationship with them to make future promotional strategies even easier to roll out. They report all data associated with their campaigns to show how much the brand has gained from each specific campaign.
Brand Manager skills and qualifications
A successful Brand Manager candidate has the necessary skills and qualifications to effectively promote and represent the company. Some of the common skills required include:
- Exceptional communication skills
- In-depth knowledge of social media and other promotional platforms
- Strong interpersonal skills
- Strong organizational skills
- Excellent reporting and analytical skills
- Excellent knowledge of digital technology and software programs
- Excellent leadership skills
Brand Manager experience requirements
As a management position, a Brand Manager needs significant experience in marketing and public relations. Look for candidates with several years of experience as an Assistant Brand Manager or Marketing Specialist. Evidence of project management, supervision, or leadership experience is extremely valuable and necessary for successful Brand Managers.
Brand Manager education and training requirements
Brand Managers need a degree in marketing, advertising, business, public relations, communications, journalism, or a related field. Candidates with a Master of Business Administration (MBA) are preferred, as they have an in-depth understanding of concepts like economics and the market. Look for candidates who are confident and comfortable public speaking, and can exemplify their communication skills.
Brand Manager salary expectations
According to Indeed Salaries, the average Brand Manager salary in Canada is $63,446 per year. Salaries will vary based on factors such as geographical location, size and type of industry, and level of experience.
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