Brand Manager Job Description: Top Duties and Requirements

A Brand Manager, or Brand Strategist, is responsible for developing a marketing and public relations strategy to advertise a company’s brand and encourage sales. Their primary duties include developing advertising campaigns, arranging media coverage of the brand, and compiling reports to assess the success of campaign and advertising strategies.

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Brand Manager duties and responsibilities

A Brand Manager is expected to perform regular tasks daily to ensure the best level of promotion for their brand. Some tasks expected of a Brand Manager in any industry include:

  • Develop and maintain good relationships with relevant media outlets and arrange interviews
  • Develop advertising campaigns with clear-cut strategies and goals
  • Manage a marketing team
  • Promote the brand, product, or service via email, print, broadcast, or other forms of promotion
  • Act as a representative of the brand in professional settings
  • Create and distribute reports with analytical data about each campaign strategy used
  • Plan and organize publicity events
  • Perform regular surveys to learn more about what their clientele is looking for
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Brand Manager Job Description Examples:


Example 1

Do you want to craft strategic marketing plans based on uniquely Canadian insights? Dare Foods Limited offers an environment where you can set the marketing agenda and all key decision makers are “down the hall.” This is a unique and exciting opportunity for a marketer who wants to build winning brand plans, bring them to life and deliver strong results. We are looking for a Brand Manager, Candy to join our team in Cambridge who will work on a portfolio of products that includes both established and emerging brands, that are both leaders and innovators within their segments. You will join an experienced and passionate team of marketers and agency partners in driving our business with first-class brand-building, innovation and integrated business planning. Today, after nearly 130 years, Dare Foods Limited remains a Canadian, family-owned company that continues to build a legacy, rich in innovative, high-quality products that meet the changing needs of our customers. The Dare *“Made Better” *promiseguides everything we do and comes to life through our portfolio ofconsumer-loved brands including Bear Paws, Breton, Realfruit, Boulangerie Grissol, and Whippet (to name just a few). The successful *Brand Manager* candidate is a consumer-focused marketer who can initiate, analyze and action consumer insights and market facts to drive business growth and profitability. Your passion for consumer marketing will be coupled with your proven ability to execute plans on strategy, on time and on budget. As an experienced marketer, you will influence strategic thinking, lead execution of the marketing mix and the portfolio’s priority projects. You will be team-focused, providing the ability to collaboratively lead cross- functional teams in bringing winning new products, packaging and consumer programs to the market. You are results oriented and can see the bigger picture. A curious, creative and insightful thinker, and dynamic communicator, you exude passion for the business, motivate others and bring them along the journey with a positive attitude. Your creativity and problem-solving skills paired with the ability to take initiative, work independently and in a team will allow you to lead your projects throughout the organization with success. Requirements: * Post-secondary education (Degree or Diploma in marketing, commerce, related field) * 3-5 years of CPG Brand Management experience with strong digital and social media skills * Experience coaching/ managing a direct report preferred * Experience building and executing plans that address both the consumer and the retailer * Solid financial managing budgets and understanding P&L drivers * Strong analytical, organizational and time management skills including experience with AC Nielsen * Exposure to Cognos and SAP preferred * Exposure to consumer research, utilizing insights in decision making, crafting project and agency briefs * Strong collaborator with experience leading and influencing teams * Project management / critical path experience preferred * Excellent verbal and written communications and presentation skills to all audience levels * Bi-lingual (French/ English) desirable * Proficient in MS Office (Power Point, Excel, Word, TEAMS) We offer a competitive salary and benefits package. If you are interested in being considered for this opportunity, please apply in writing *ing the appropriate position title.* _Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted. No follow up inquiries or agencies at this time please_ *_Dare Foods Limited_* _is committed to fostering an inclusive, diverse and accessible work environment, where all employees feel valued, respected and supported. Dare Foods Ltd. will provide reasonable accommodation for applicants with disabilities as part of its recruitment process and throughout their employment. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation._ Reference ID: Brand Manager (Candy) Application deadline: [phone number]12-10 Job Types: Full-time, Permanent Salary: Up to $1.00 per year Benefits: * Casual dress * Company pension * Dental care * Disability insurance * Employee assistance program * Extended health care * Life insurance * Paid time off * Vision care * Wellness program Schedule: * 8 hour shift Education: * Bachelor's Degree (preferred) Experience: * brand management: 1 year (preferred) Work remotely: * Temporarily due to COVID-19

Example 2

Our client, a leader in Furniture design is looking for a Brand Manager to join their team. The Brand Manager is responsible for all North American Marketing material projects, including the development and production of printed collateral, digital assets, video content and imagery. In addition, this role is responsible for supporting the Marketing Manager with our permanent showrooms and event activations. Working alongside a small collaborative and supportive team, the Brand Manager is proactive, focused, creative and able to juggle multiple projects at once. You’re able to define responsibilities and set goals and expectations. Excellent communication, relationship-building skills and problem solving abilities are critical for this role, as you will interface and collaborate with various internal and external stakeholders. You understand the voice of the customer and work hard to ensure satisfaction across all marketing channels. This role is best suited to an experienced Marketing professional with a high degree of professional integrity, judgement and cultural sensitivity. You are a conceptual thinker with exceptional interpersonal skills who builds connections easily. You have impeccable organizational skills and enjoy working collaborative with an engaged and hardworking team. *Primary Responsibilities* *1. **Support and Develops Best-In-Class Marketing Projects* · Leads the development and production of all existing Marketing materials, including print collateral, digital assets, video content and social. · Responsible for all photography shoots for new product introductions, working with photographers, graphics companies and other applicable vendors to coordinate all logistics and post-shoot image procurement. · Responsible for tracking and organizing the inventory of product samples and props for photography. · Supports on relationships with partners to supplement product photography as required. · Supports marketing strategy by developing and tracking key performance indicators and metrics. · Support marketing delivery by managing day to day media requirements and plans. Working with media partners as required. · Key point of contact with agency partners on day-today program requirements. · Supports Marketing Manager on showroom management; product orders, product inventory, layouts · Works with Product Coordinator to ensure marketing materials are accurate and created on time · Supports the Product Coordinator in the creation of textile cards and memos as well as product finish samples; working with the agency to create necessary design files. · Works with the Marketing Manager with tradeshow planning, set up and logistics. · Manages timelines of all Marketing projects that are active, ensuring they are on a time and efficient. · Works with all departments on creating or updating internal marketing documents to meet brand standards. · Responsible for sharing all necessary assets with Marketing team; Product, PR and Digital in a timely manner. · Supports PR with events when product or marketing materials are required; ensuring that all necessary items are ordered and procured on time. · Financial budget and invoice support. Support marketing spending within approved budget through participation in annual budget process and monthly reconciliation meetings. *Qualifications* · 4 years’ experience working in a Marketing capacity · Post-secondary diploma or degree in Marketing, Business Administration or related field; · Advanced proficiency in Microsoft Word, Excel, Outlook and PowerPoint; · Ability to use graphic programs such as Adobe Photoshop, Illustrator, Acrobat and InDesign is an asset. * A valid driver’s license, insurance and vehicle are required as there is a need to meet with clients offsite; a valid passport is required, as there is a need to attend international tradeshows and events. Job Type: Permanent Salary: per year Schedule: * Monday to Friday Education: * Bachelor's Degree (preferred) Experience: * brand management: 4 years (required) * Drivers Licence and Car (required) * Passport (required) Willingness to travel: * 25% (preferred) Work remotely: * No

What does a Brand Manager do?

A Brand Manager is responsible for developing and implementing a strategy that maximizes the brand’s exposure and increases its profitability. They oversee a team of marketing professionals and ensure the team effectively follows the strategy, and advertises the company well. The Brand Manager also communicates with media contacts regularly and maintains a good relationship with them to make future promotional strategies even easier to roll out. They report all data associated with their campaigns to show how much the brand has gained from each specific campaign.

Brand Manager skills and qualifications

A successful Brand Manager candidate has the necessary skills and qualifications to effectively promote and represent the company. Some of the common skills required include:

  • Exceptional communication skills
  • In-depth knowledge of social media and other promotional platforms
  • Strong interpersonal skills
  • Strong organizational skills
  • Excellent reporting and analytical skills
  • Excellent knowledge of digital technology and software programs
  • Excellent leadership skills

Brand Manager experience requirements

As a management position, a Brand Manager needs significant experience in marketing and public relations. Look for candidates with several years of experience as an Assistant Brand Manager or Marketing Specialist. Evidence of project management, supervision, or leadership experience is extremely valuable and necessary for successful Brand Managers. 

Brand Manager education and training requirements

Brand Managers need a degree in marketing, advertising, business, public relations, communications, journalism, or a related field. Candidates with a Master of Business Administration (MBA) are preferred, as they have an in-depth understanding of concepts like economics and the market. Look for candidates who are confident and comfortable public speaking, and can exemplify their communication skills.

Brand Manager salary expectations

According to Indeed Salaries, the average Brand Manager salary in Canada is $63,446 per year. Salaries will vary based on factors such as geographical location, size and type of industry, and level of experience.

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Brand Manager job description FAQs

What is the difference between a Brand Manager and a Brand Ambassador?

A Brand Manager runs marketing and advertising campaigns for a brand, and they also manage the marketing team and connect with media to advertise the brand, products, or services. A Brand Ambassador, on the other hand, acts as a spokesperson for the brand, largely in the public sphere. They may represent the brand at media events or on social media, and they do not lead or develop marketing strategies. Instead, they focus on acting as part of the larger strategy put in place by the Brand Manager.

What qualities make a good Brand Manager?

A good Brand Manager has an outgoing personality. They are likable and easy to talk to. A good candidate for this position is someone who understands people well and is very good at communicating with different personality types. Look for a candidate who is open, friendly, and confident.

How can you make a Brand Manager job description stand out?

To make your Brand Manager job description stand out, include brands the candidate will be managing and other highly relevant details about the position. As marketing is such a collaborative profession, include details about the team environment to attract the right candidates. Highlight the salary bracket and any attractive benefits such as target bonuses, flexible working hours, or RRSP matching programs.

Who reports to a Brand Manager?

Brand Ambassadors, Marketing Specialists, and Assistant Brand Managers report to the Brand Manager directly. The Brand Manager is responsible for a team to strategize and implements marketing and advertising campaigns. Everyone working on a project reports back to the Brand Manager with updates, ideas, and progress reports. The Brand Manager reports to the Marketing Director, executive members of the board, clients, and stakeholders.

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