How to write a Brand Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Brand Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Brand Manager job titles

Brand Manager

Senior Brand Manager

Digital Brand Manager

Brand Marketing Manager

Brand Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Brand Manager job summary

Our company is searching for an experienced Brand Manager to work closely with our marketing and production staff on several retail product lines. The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brands. Our Brand Manager will act as the creative liaison between our marketing team and the development and design department to create eye-catching retail product packaging.

Brand Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Brand Manager responsibilities

Perform regular market research studies to gather important brand data

Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month

Assist in the design of retail packaging as well as the creation of in-store marketing displays

Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved

Work closely with several advertising agencies to manage brand marketing campaigns

Brand Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Brand Manager skills

Bachelor’s Degree in Marketing, Advertising or related field

5+ years’ experience in brand or product management

Strong project management skills

Exceptional verbal and report presentation abilities

Extensive experience in packaging design and retail display creation