Brand Ambassador Job Description: Top Duties and Requirements

Brand Ambassadors are individuals hired to answer customer inquiries and provide information regarding the company’s products, services, and policies. Their duties include increasing the company’s brand awareness and product and services sales, establishing relationships and networks with prospective customers, and maintaining the positive image of the company.

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Brand Ambassador duties and responsibilities

Brand Ambassadors have a variety of responsibilities. Their tasks revolve around building the company’s customer base and representing the company. Common duties of a Brand Ambassador include:

  • Developing and discussing strategies with the management team to increase sales
  • Working with the sales and marketing departments to understand the company’s mission, goals, and vision
  • Providing professional instructions to customers about complex products and services
  • Developing and maintaining professional relationships and networks with prospective clients
  • Acting as the liaison between the clients’ representatives and the sales department
  • Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department
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Brand Ambassador Job Description Examples:


Example 1

Overview: As a Brand Ambassador, the associate will be performing the role of a dedicated and enthusiastic user of the product(s) he or she is promoting and therefore must meet certain attribute-specific requirements in order to effectively and convincingly perform the role. These events will be staffed through auditions, and selection will be based on best match with the attribute-specific requirements of the client. Responsibilities: Possesses the aptitude and ability to gain adequate knowledge of the products represented. Can effectively communicate the features and benefits of the product. Has the desire and ability to proactively intercept, engage, interact, and influence buying decisions on the product with the consumer, in a positive manner. Role is performed during in-store and/or offsite/special events. materials such as product brochures and/or samples. Can maintain a clean, sterile and safe work station using cleaning products. Maintains a professional appearance consistent with the requirements of the job. Properly sets up and prepares for event execution. Achieves 100% execution on assigned work. Takes photographs to document event success stories as required. Assists with preparation for client visits. Builds and maintains rapport with store personnel to effectively meet company and client objectives. Train store personnel on promoting product features and benefits. Completes expense reports as per Company Policy. Prepares and submits all on-line requirements on the same day as event execution. Note: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience. Beauty, skincare, and/or fitness enthusiasts preferred. Physical Demands: The associate may be regularly required to: Stand up to 8 hours at a time Walk Use hands and fingers to handle or feel Reach with hands and arms (including reaching overhead) Talk and hear Visual ability to read instructions and perform events Stoop Kneel Crouch Climb (including use of a 6’ ladder) Balance Lift and carry up to 25 pounds (including occasional lifting of up to 50 pounds) Move and set up a display weighing 50 to 100 pounds not including supplies and product Be in contact with cleaning supplies Physical Appearance: Individuals must ensure a professional appearance and proper grooming is in order The associate must present a neat, clean, and appropriately groomed appearance Specific Retailer Dress code requirements are included in the training documents Tattoos must not be visible while the associate is engaged in their work assignments. Specific Skills: Proficient use of a Personal Computer and familiarity with Word, Excel, and Outlook. Specialized Knowledge, License, etc: Local Food handlers permit may be required. Supervisory Responsibility, if any: None Working Conditions (environment in which the job is performed): Retail store environment; some possible offsite event locations. Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Crossmark is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

Example 2

Brand Ambassador:  As the Ambassador for Elizabeth Arden, you are the first impression of our brand.  Your professional etiquette, approachability and knowledge of inventory will enable you to be most effective in promoting sales and assisting clients in the selection of merchandise.  You are primarily responsible for generating sales for our brand by determining customer needs and completing sales in a friendly, accurate and efficient manner.  You will work in different retail environments and must respect the process and procedures of each retailer including, following the dress code of the retailer you are in.  Maintain all safety standards daily.  Maintain standards, policies, and procedures pertaining to your fragrance line. We are currently looking for Brand Sales Brand Ambassador in your region! This position is perfect for those that are hard working and self-motivated.
  • Conducting in store events Covid safe, sampling drives.
  • Great personality and comfortable speaking with others. Familiar with the beauty industry!
  • 100% focused on increasing sales in the region (Shoppers Drug Mart, Hudson's Bay)
  • Attending community and local consumer events when available in order to market and promote brand.
  • Travels throughout
  • Communicate weekly through email and Skype or telephone with Account Executive Education, Skills AND Experience
  • Staying with position or plan of action until the desired objective is achieved or is no longer reasonably attainable.
  • 1 years of sales in the beauty industry, Skincare & Makeup
  • Bilingual Part-time hours: 0-10 per week Job Types: Part-time, Freelance Schedule: * Day shift * Night shift * Weekends COVID-19 considerations: Required to wear a mask Experience: * customer service: 1 year (preferred) * Beauty Industry: 1 year (preferred) Willingness to travel: * 100% (preferred) Work remotely: * No
  • Example 3

    *About us* Kate Somerville Skincare is a small business in Surrey, BC. We are rewarding and supportive, and our goal is to At Kate Somerville, our mission is to impact lives through California born, Hollywood endorsed, transformative skincare. Kate, a highly respected paramedical esthetician with over 2 decades of experience in skincare, believes that everyone deserves beautiful skin, and it is her promise to get you there. In [phone number], Kate opened her iconic skin health clinic in the heart of Hollywood glamour in Los Angeles. Today, Kate’s famous clinic is trusted by some of the most photographed faces in the world. In [phone number], initially created for her celebrity clientele, she bottled Hollywood’s best-kept secrets and built her own skin care range. Since then, Kate Somerville has built a global footprint for all to experience and enjoy her products which offer clinical grade results with no down time. Hailed as Skin Changers, the Kate Somerville skin care range delivers a visible skin transformation, formulated with highly-functional active ingredients for maximum efficacy, and balanced with soothing botanicals to reduce any potential sensitivity concerns. Kate Somerville skin care is sold through some of the most prestige retailers in the world. Whatever your skin concern, Kate can visibly change your skin, and this can change your life. . Our work environment includes: * Flexible working hours Position Summary The Freelance Skin Health Expert position will focus on client connection and building relationships while executing a sales goal of 10x their set hourly rate within multiple locations. The freelancer is responsible for connecting with the client, addressing their skincare needs and supporting the store team in creating a memorable experience. Due to the flexible nature of the position, this role could be at various retailer locations as opposed to a permanent retail store. The primary objective of the freelance position is a sale driven support role. The freelancer is responsible for executing 6x their hourly rate during their shift while communicating directly with the Account Manager. This role will also include training on any new launches, product knowledge and overall brand awareness. Essential Functions and Responsibilities · Must be teamwork oriented with the ability to lead/work in a selling, goal driven environment · Enjoy meeting, consulting and interacting with people · Demonstrate an enthusiastic and positive attitude · Demonstrate superior knowledge of Kate Somerville products and brand awareness · Ability to meet sales goals and objectives · Ability to communicate effectively with customers, peers and management · Understand and execute the territory scheduling · Exemplify highest standard of sales and customer service skills · Educate and train on the Kate Somerville brand heritage and culture, product demonstration, and selling techniques · Merchandises linear, case line, and secondary locations according to merchandising guidelines and retail plan · Adhere to accepting/declining shifts in a timely and concise manner · Adhere to submitting timesheets in a timely and concise manner · Collaborate with Account Manager to ensure sales targets are met and exceeded · Develop and nurture relationships with key account staff · Regularly communicate with the Account Manager on territory needs, notable happenings, and competitive sales trends · Attain sales goals · Maintaining expectations, protocols and standards of our retail partners Skills, Experience and Education Required · High school or equivalent · Retail Sales: 3 years · 3 years equivalent experience in industry · Proven ability to drive sales and provide excellent customer service · Exceptional interpersonal skills and ability to build positive business relationships · Ability to work collaboratively in a fast-paced, changing environment · Self-motivated and able to work independently · Able to work a flexible schedule including weekends · Excellent communication skills — verbal, non-verbal · Must have reliable transportation · Computer and/or App Skills · Must have mobile device · experience a plus Reference ID: Kate Somerville Skincare - Brand Ambassador Part-time hours: 8-20 per week Job Types: Part-time, Freelance Salary: $20.00-$25.00 per hour Experience: * customer service: 3 years (preferred) Work remotely: * No

    Example 4

    *Part-Time | On-Site | Brand Ambassador | Appointment Setter | **Immediately **Hiring! * If you are outgoing and ambitious, we have an amazing opportunity for the right candidate. We are a rapidly growing home improvement company seeking fun, outgoing individuals who want to get out of the house and make some extra cash. Bonus: This position is paid weekly! *We pay $15/hr PLUS Uncapped BONUS.* We are seeking someone with weekend availability. Most of your shifts are going to be late morning to early afternoon. This is a perfect role for anyone wanting out of the house, retired, needing marketing/customer service experience, or just wanting some extra income. *WHAT'S IN IT FOR YOU | THE Benefits* * Excellent company culture * Hourly base plus uncapped weekly bonuses * Our average representatives earn $15-$25 per hour * Paid professional training * Part time hours – lucrative pay * Friday through Sunday, 10-7pm * Regular contests and additional incentives * Tuition Reimbursement Program * Community Partnership & Giveback Programs *WHAT YOU'LL BRING | THE Person* * Excellent communication skills * Self-motivated/High Energy Individuals * A positive attitude * Willingness to learn and grow *WHAT YOU'LL BE DOING | THE ROLE* * Setting up and attending in-person events (must have transportation) * Sharing the brand and the products * Meeting or exceeding appointment-setting goals * Handling every with empathy and world class service * Attending weekly or bi-weekly team meetings Job Type: Part-time Pay: $15.00-$25.00 per hour Additional pay: * Bonus pay * Commission pay Benefits: * Tuition reimbursement Schedule: * Weekend availability Application question(s): * Are you willing to commute up to 20-30 minutes daily? Education: * Secondary School (required) Experience: * Customer service: 1 year (preferred) * Driving Licence (required)

    What does a Brand Ambassador do?

    Brand Ambassadors develop and maintain a company’s image by interacting with prospective and existing customers and building interest in the brand. They promote products and services through face-to-face and online interactions, often hosting events and social media campaigns. They sometimes hand out free samples or host training sessions to teach people about the company and what it offers. They build trust and get customers excited about the product or service they’re promoting.

    Some Brand Ambassadors work freelance and promote products for several clients. Those who promote products on their personal social media channels need a significant online following. They’re sometimes paid a set fee per campaign or provided with free products in exchange for promotion.

    Brand Ambassador skills and qualifications

    As the face of the company, Brand Ambassadors require in-depth product knowledge, interpersonal skills, and strong communication skills. Candidates need to be outgoing, love interacting with and meeting new people, and be able to build rapport with customers quickly. Brand Ambassadors are creative and passionate about the company’s products and services. Other skills and qualifications necessary for a successful Brand Ambassador include:

    • Strong organization and time management skills
    • Ability to adapt quickly
    • Problem-solving skills
    • Exceptional leadership skills
    • High level of professionalism
    • Marketing and presentation skills
    • Ability to work independently
    • Quick learning in fast-paced environments

    Brand Ambassador experience requirements

    As Brand Ambassadors spend so much time building relationships with customers, look for candidates with customer-facing experience. They need an understanding of marketing, advertising, and analysis metrics like SWOT Analysis and Google Analytics. Brand Ambassadors who promote products via social media need experience building and engaging with an audience. Candidates who have worked in sales, marketing, planning, and customer service roles are well-qualified.

    Brand Ambassador education and training requirements

    Brand Ambassadors generally need a high school diploma or GED. Candidates with an associate or bachelor’s degree in marketing, advertising, business or a related field are well-prepared for the role. Look for candidates who have specializations in social media marketing, digital marketing, or market research. Some products, like energy drinks or fashion lines, suit Brand Ambassadors who are still in school as they can connect with the target demographic easily.

    Brand Ambassador salary expectations

    According to Indeed Salaries, average pay for a Brand Ambassador in Canada is $18.41 per hour. However, salaries depend on location, experience, and the company.

    Job description samples for similar positions

    If a Brand Ambassador is not what you are looking for, some job descriptions that may be a better fit include:

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    Brand Ambassador job description FAQs

    What's the difference between a Brand Ambassador and a Brand Manager?

    A Brand Ambassador’s role is to build awareness of the company and its products or services. They engage with new and existing customers face to face or online to build relationships and get the product in front of the target audience. A Brand Manager works behind the scenes to analyze the performance of a brand’s marketing strategy and develop new tactics to suit the changing market. A Brand Ambassador typically works on the same team and reports to a Brand Manager.

    What are the qualities of a Brand Ambassador?

    As individuals hired to represent a company, Brand Ambassadors need to have a passion for building and growing relationships. They need to have a friendly attitude, a high level of professionalism, and an online presence to connect with as many people as possible. Brand Ambassadors are creative, enthusiastic and great communicators.

    What makes a good Brand Ambassador job description?

    A good Brand Ambassador job description highlights the features and benefits of the products or services a candidate needs to promote. Include details about the company’s brand image, existing customer base, and target audience. Provide an overview of how much time they will spend working online, with customers in the field, or in an office. If candidates need to travel for the role, be sure to include the details about where, how long, and whether they require a driver’s licence as well. Highlight benefits like free or discounted products, and flexible working hours.

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    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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