What does an Art Director do?
An Art Director oversees the visual aspects of media content, including marketing campaigns, magazines, online publications, and videos. Art Directors work closely with clients to create brand identities for companies. They make sure that all content has a coherent style that attracts viewers and readers. Art Directors often design or select cover art and image layouts for the interior pages of books and magazines. They sometimes work with Film Directors, Set Designers, and Matte Painters to create backgrounds in films, and they suggest locations for outdoor scenes. Art Directors can also supervise the art direction of a company website and other web content.
Art Director skills and qualifications
Successful Art Directors are creative, professional, and organized. They often have extensive film, photography, or art skills, and they can work with a variety of people and personalities. Some skills and qualifications for an Art Director include:
- Excellent written and verbal communication skills
- Good time management skills and ability to manage multiple deadlines
- Extensive understanding of the products or services that the company sells and its industry
- Knowledge of industry regulations
- Ability to resolve creative disputes between employees
Art Director experience requirements
Most Art Director jobs require at least five years of experience in a related art direction role. They should have a well-developed portfolio of successful projects. Ideal candidates will generally also have some experience in a management role. Look for candidates with two or more years in a management or supervisory role.
Art Director education and training requirements
Many Art Director jobs require a bachelor’s degree in art, graphic design, web design, filmmaking, theatre, broadcasting, journalism, or a similar subject. However, candidates without a university degree may also be great candidates as long as they have experience and a solid portfolio. On-the-job training is usually required, and Art Directors will need to keep their knowledge current about new graphic design, filmmaking, and animation techniques.
Art Director salary expectations
According to Indeed Salaries, the average salary for an Art Director in Canada is $80,480 per year. This salary may vary depending on the region, employee’s previous experience, and the hiring company.
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