Area Manager Job Description: Top Duties and Requirements

An Area Manager, or Regional Manager, is responsible for managing, planning, and growing the regional sales of the company. Their main responsibilities include leading the sales team for the area, developing sales strategies to increase sales of current and new products, and recruiting and training new salespeople.

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Area Manager duties and responsibilities

An Area Manager is responsible for managing a team and coordinating with other senior managers. Tasks a successful Area Manager candidate must excel at include:

  • Setting sales targets
  • Building relationships with clients
  • Negotiating contracts with clients
  • Evaluating sales and suggesting improvements to increase sales
  • Create reports to reflect sales as well as the efficacy of sales and marketing strategies
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Area Manager Job Description Examples:


Example 1

· Bachelor's Degree · 2+ years of direct management experience for employees and their performance · Work a flexible schedule/shift/work area, including weekends, nights, and/or holidays Basic Qualifications: · A completed Bachelor's Degree from an accredited university OR 2+ years Amazon experience · 2+ years of direct management experience for employees and their performance · Willingness to work flexible schedules/shifts/areas, including weekends, nights, and/or holidays Our WW Operations network delivers millions of packages and smiles to Amazon customers every day. We are looking for motivated, customer-focused individuals who want to join our team as an Area Manager. In this role, you will lead a team of hourly workforce and will be responsible for engaging your team during their shifts to maintain the highest levels of safety, quality, attendance, and performance. You will also play a key role in maintaining our customer expectations to ensure customer orders are delivered at the right time, to the right location. Our Operation’s workflow has three major components: First mile - where the product is housed and ready for order; Middle mile - where the order is hauled to your area; and Last mile - when the product is delivered to the customer’s door. Please note that all workflows have slight building variations, but one thing is constant: our vision and dedication to the customer. Key Responsibilities and Job Elements: · Support, mentor, and motivate your hourly workforce · Manage safety, quality, productivity, and customer delivery promises · Collaborate with all support teams including Safety, Engineering, Loss Prevention, Quality Assurance, Human Resources to develop plans to meet business objectives · Lift up to 49 pounds and frequently push, pull, squat, bend, and reach · Stand/walk for up to 12 hours during shifts · Work in an environment where the noise level varies and can be loud · Work in an environment that is subject to variable temperatures and weather (delivery stations include outside loading departments) · Continuously climb and descend stairs (applies to sites with stairs) Our fulfillment network launches new Operations sites every year, providing various opportunities for your professional growth. We hire Area Managers based on location preference and the business’ current openings. Preferred Qualifications: · Experience managing a team of 20+ employees · Experience with process improvements (Lean process, Kaizen, and/or Six Sigma) · Excellent customer service, communication, and interpersonal skills · A Bachelor’s or Master’s degree in Engineering, Operations, Supply Chain/Logistics, or a related field. · Industry experience in: retail, F&B, military, manufacturing, automotive, biotech, electronics, energy, machinery, medical, cosmetics, production or distribution environments. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Amazon is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

Example 2

We are Tiggy - 15-minute grocery delivery with a mission to forever change the way people buy everyday essentials. We create the future of convenience stores without queues, heavy bags, and wasted time. Your breakfast favs, movie snacks, fresh fruit and veggies, pet care, or whatever you need can be ordered in seconds and delivered in minutes with Tiggy. To help in our mission, we are actively looking to recruit a full time permanent Area Manager in Store Operations to join our growing team in Toronto. Our delivery-only food stores are located throughout downtown Toronto. This role will include visiting various stores on a daily basis, working from those stores and also remotely while following all Covid-19 safety procedures. Key * Overall grocery store management and business operation across the Vancouver area * Daily store visits and support to help a new business from the ground up * New store openings and managing the end to end tasks to ensure a smooth process * Set up store infrastructure and processes * Develop team and training including hiring and coaching teams Other include: * Overseeing shipping and receiving, warehouse logistics, store processes, reporting, budgeting * Leading a team, acting as a coach, mentor, and resource to team members * Ability to foster a positive environment that is focused on customer first service * Using knowledge of the community, competitive environment, and industry to develop entrepreneurial strategies to grow the business. Key Skills and Experience * Experience in Food Retail, Startup, High Growth company or equivalent with at least 3 years in a management role * Managed multiple locations and people across an area, region or territory preferred * Shipping and receiving experience is an asset * Open-minded, honest, and hardworking * Positive attitude and willingness to help * Effective problem-solving skills * Excellent interpersonal and conflict handling skills * Highly proficient with technology tools Microsoft Windows, Office, Social, Analytics, Reporting * Great communication skills and are proficient in both written and spoken * Excellent time management * Must be eligible to work in Canada * Must be able to follow current Covid safety regulations * Must be able to do shift work * Previous experience running stores or food delivery service an asset Tiggy Delivery Corp. is committed to fair and accessible employment practices, and we are committed to providing accommodations for persons with disabilities. If you require an accommodation, please indicate so in your application. Job Type: Permanent Salary: From $75,000.00 per year Schedule: * 8 hour shift * Monday to Friday * Weekend availability Work remotely: * No

What does an Area Manager do?

An Area Manager oversees and organizes the sales team in a given region or division within a company. They are essential to building a team of successful Salespeople who exceed expectations and hit higher sales targets. The Area Manager must build relationships with their team, oversee a plan to increase sales across the board, and develop procedures to help increase productivity within the company. The Area Manager is responsible for working with their team to reach their sales targets and manage negotiations in favour of the company.

Area Manager skills and qualifications

An Area Manager should have specific skills to effectively manage a sales team and help them achieve their sales targets. Some of the most common prerequisite skills and qualifications a successful Area Manager candidate should have include:

  • Excellent communication skills
  • Ability to help sales reps improve their skills
  • Excellent mentoring skills
  • Strong data reporting skills
  • Ability to motivate a team
  • Ability to manage customer service issues and maintain client base
  • In-depth understanding of effective sales strategies

Area Manager experience requirements

Since this is a managerial position, a successful Area Manager candidate should have at least five years of experience as a Sales Manager, ideally within the same industry. Experience as a Customer Service Representative is also excellent experience to look for in an employee’s resume.

Area Manager education and training requirements

While there are no specific certification requirements for an Area Manager position, successful candidates often have a degree in marketing, business administration, or a related discipline. A Master’s Degree in business administration, marketing, or a related field is an asset to this position. Candidates with additional certifications in areas such as leadership, management, or project management are ideal.

Area Manager salary expectations

According to Indeed Salaries, the average Area Manager salary in Canada is $63,109 per year. The actual salary can vary based on factors like geographical location, industry, level of experience, and level of education.

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Area Manager job description FAQs

What is the difference between an Area Manager and a General Manager?

An Area Manager is responsible for their entire sales team in an area, from training to performance. They develop strategies to help their team excel and develop new ways for their employees to continue to grow in their respective sales positions. They are also responsible for client relations and helping their team build client relationships. A General Manager oversees a team of people in a specific location, such as a store or restaurant. Their tasks include payroll, employee management, and customer retention.

What qualities make a good Area Manager?

Area Managers can manage a team and build rapport with clients. They should be easy to talk to, patient, and critical thinkers. Look for candidates who are excellent team players and work well together with others. A good Area Manager candidate will be an enthusiastic individual with a passion for sales. They also have a desire to motivate their teams and a penchant for challenging themselves to reach new goals.

Who does an Area Manager report to?

While the Area Manager has a team of sales representatives reporting to them, they must report back to their superiors. Normally, this will be either a Regional Manager or Sales Manager. In smaller organizations, the Area Manager may report directly to a Vice President or President of the company. In larger companies, the reporting structure may vary. 

How to make an Area Manager job description stand out?

Include a detailed, yet concise description of tasks and expectations. Mentioning the types of sales and size of the team to manage is also important, as well as a competitive salary, and employee benefits and privileges. To really make a job description stand out, promote unique features of the job or the company, such as specific employee benefits programs. The potential for growth within an organization can be very encouraging, so include any growth opportunities as well.

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