Advertising Manager Job Description: Top Duties and Requirements

An Advertising Manager, or Advertising Campaign Manager, oversees a company’s advertising activities. They ensure their clients see results, including brand awareness and increased sales, as a direct result of their advertising efforts. Their duties include maintaining the advertising budget, overseeing all the employees within the advertising department, and implementing advertising campaigns.

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Advertising Manager duties and responsibilities

The functions of an Advertising Manager can vary from one company to another. However, common duties and responsibilities in this position include:

  • Providing expert advice on advertising and marketing methods for new and existing services and products
  • Actively participating in the recruitment and evaluation of the workforce within the advertising department
  • Collecting and analyzing data, and presenting it to the relevant parties, including clients and managers
  • Negotiating contract terms and specifications with external parties, including clients and vendors
  • Monitoring the progress of various projects, from planning to execution, to evaluate their effectiveness and ensure they remain focused on the end goal
  • Developing strategies for advertising to increase the interest of the buyers in services and products
  • Working hand-in-hand with ad agencies, clients, and staff members to establish and meet goals of projects and enforce timelines and budgets
  • Collaborating with different departments in the development of marketing campaigns suitable for different business needs
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Advertising Manager Job Description Examples:

 

Example 1

CannCore Inc. a leading management consultation firm to the legal retail Cannabis industry in Ontario, and have an opening for Marketing Campaign and Advertising Manager based out of Richmond Hill, ON. would include developing innovative, out-of-the-box marketing plans, and executing the tactical elements of the plans to help grow buyer engagement and growth through acquisition, retention, and loyalty programs. Creatively manage buyer marketing programs, plans, tactics, projects, and campaigns that are focused on retail consumer trends throughout Ontario. This position would be in part working out of our offices and partly remotely, from home. The Marketing / Advertising Manager position would be responsible for developing the market development and marketing strategies, campaigns, and sales tools for the company’s buyer market. *Tasks: * * * Identify local marketing opportunities for existing stores and new store launches. * Work with designers to create ads for print and digital media. * Manage loyalty programs for stores. * Manage in-store promotions (products/ seasonal). * Track marketing expenses per store and create performance (KPI) reports. * Build and manage social channels. * Build and mange google my business listings. * Design and schedule weekly email campaigns. * Build and update websites. *Skills: * * Design using photoshop, illustrator. * Copywriting ability. * Knowledge of ad platforms. * Knowledge with print media. * Web design and development knowledge. * Knowledge using excel. * General tech savviness. * Good organizational skills. * Ability to work with and/or manage (local and remote) team members. * Project management skills. * Job Types: Full-time, Permanent Salary: per year Benefits: * Store discount Schedule: * 8 hour shift Application question(s): * Do you reside within 30min drive from our location in Richmond Hill? Experience: * Advertising: 5 years (required) * Marketing: 5 years (required) Work remotely: * Yes

Example 2

Kijiji is the #1 online classifieds site in Canada. As one of Canada’s top 10 most-visited digital properties, we reach nearly half of Canadian internet users monthly.1 We’re a leader in helping Canadians find and trade goods and services in their local communities, including Autos, Real Estate and Jobs. We’re proud of our engaged, ambitious and collaborative culture, and we were recently named one of the top Toronto Tech Employer Brands.2 Our stylish office is located in the historic King and Spadina neighbourhood in Toronto’s hub of [website] Canada is looking for an Advertising Yield Manager to join the Yield Operations Team! The primary goal of this role will be to run AB tests, gain insights and apply learning for continuous yield optimization. Looking to join a great team and company? This position will report into the Programmatic Advertising and Yield Manager and work closely with other Yield Managers, Ad Technology, Product Management, Analytics and Development at Kijiji Canada!Responsibilities:Own & lead ad testing and optimization of ad inventory to ensure optimal revenue yield balancing across multiple advertising channels (Display, Google AdSense for Search/Shopping)Prepare, analyze and develop relevant insights backed by dataMaintain and support the relationship with our advertising partners (broad variety of sell side tech solutions within the display field)Working effectively across multiple teams and divisions [website] product development) to create and implement integrated advertising [website] for weekly/monthly/quarterly report to the business on yield tracking, and programmatic revenue tracking. Along with any relevant updates which may be impacting programmatic yield and [website] for ongoing SSP delivery trackingWork with Display team to provide guidance on pricing for programmatic floor [website] degree (preferred focus of study in Statistics, Finance, Economics, Math, Engineering, Computer Science, Social Science)Fluent in English (written and oral)Familiarity with A/B Testing and experiment designMust possess very strong analytic, strategic problem-solving and decision-making skillsStrong excel and PPT skills for reporting and team presentationsWorking experience with analytics platforms like Tableau, Google Datastudio and Google AnalyticsStrong communication skills; ability to present ideas and share informationIntellectually curious with a passion for learning new thingsThorough knowledge of online advertising industry and marketplace trendsSolid understanding of ad-technology platformsStrong attention to detail, excellent organizational and problem solving skillsExcel in a fast-paced environment with time sensitive deadlinesUnderstanding of CPM, CPC and CPA models with knowledge of WEB & App ad servingWhat we offer:Meaningful work with diverse, international, highly skilled and passionate teams which give you the chance to make a difference in our customers’ career opportunities throughout [website] compensation, conference & education budget. We value your personal and professional development.A healthy work-life balance, [website] part-time work, an additional paid parental leave time, flexible working hours including working from home options.A great atmosphere, open-minded company culture with several social team activities (online and offline).We love building opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, no matter who you are, you feel Kijiji is a place where you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about us click here: [website] are the heart of Kijiji and their health and well-being are our first [website] continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video [website] is a part of the eBay Classifieds GroupeBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at We will make every effort to respond to your request for disability assistance as soon as possible.

What does an Advertising Manager do?

An Advertising Manager leads a team of advertising and marketing professionals. They manage client accounts and decide on the most appropriate marketing strategies for every campaign. Advertising Managers review creative materials such as brochures and digital media content, analyze customer data, and conduct market research. They also perform various leadership, planning, and creative tasks to ensure the effectiveness of their team’s advertising efforts. In their daily operations, they interact with vendors, clients, colleagues, and employers. An Advertising Manager works closely with stakeholders in the creation and implementation of various forms of advertising media and promotional campaigns.

Advertising Manager skills and qualifications

A successful Advertising Manager candidate will have an advantage if they possess various skills and qualifications needed for their duties, including:

  • Self-motivated with a proven ability to work independently
  • Strong organizational skills and able to multitask
  • Proven ability to create and deliver new, useful campaign ideas in a team setting
  • Effective market research skills
  • Working knowledge of data analysis tools, such as Tableau and Microsoft Power BI (business intelligence)
  • Excellent verbal and written communication skills with an emphasis on persuasion
  • Solid presentation and sales skills
  • Excellent problem-solving skills

Advertising Manager experience requirements

An Advertising Manager generally needs a minimum of two years of relevant experience. Candidates who have worked as an Advertising Sales Assistant, Account Coordinator, or in a related field have transferrable skills and understand key marketing strategies. Successful candidates may have also worked as Sales Representatives, Buyers, or in Public Relations. Advertising Manager candidates require previous experience in leadership positions and need to be comfortable managing or supervising a team.

Advertising Manager education and training requirements

Look for candidates with a bachelor’s degree in marketing, advertising, journalism, communications or a related field. Candidates who also have a relevant master’s degree, like a master’s of business administration (MBA), will have a solid background for the role. Candidates who completed additional short courses to build a foundational understanding of skills like graphic design and digital marketing are an asset.

Advertising Manager salary expectations

According to Indeed Salaries, the average salary for an Advertising Manager in Canada is $85,825 per year. This salary may vary depending on the region, employee’s previous experience, and the hiring company.

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Advertising Manager job description FAQs

What are the qualities of a good Advertising Manager?

A good Advertising Manager should be sales-minded, adaptable, creative, and possess excellent people skills. In marketing, sales are the focus. As such, Advertising Managers need to persuade the client into buying the benefits of various products of the company. It is equally imperative that an Advertising Manager be able to adapt to issues and offer solutions to various problems that often arise during marketing campaigns. They can also determine when to take a rigid approach while leading a team.

What is a typical work schedule for an Advertising Manager?

Most Advertising Managers work full time. Depending on the season and demand of various project timelines, an Advertising Manager may sometimes have to work weekends and late into the evenings.

What's the difference between a Promotions Manager and an Advertising Manager?

A Promotions Manager directs programs that combine purchasing incentives with advertising to increase sales. An Advertising Manager creates interest among potential buyers of a service or product. Advertising Managers focus more on creativity and building campaign strategies, while Promotions Managers use advertising campaigns to boost sales.

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