What does an Advertising Manager do?
An Advertising Manager leads a team of advertising and marketing professionals. They manage client accounts and decide on the most appropriate marketing strategies for every campaign. Advertising Managers review creative materials such as brochures and digital media content, analyze customer data, and conduct market research. They also perform various leadership, planning, and creative tasks to ensure the effectiveness of their team’s advertising efforts. In their daily operations, they interact with vendors, clients, colleagues, and employers. An Advertising Manager works closely with stakeholders in the creation and implementation of various forms of advertising media and promotional campaigns.
Advertising Manager skills and qualifications
A successful Advertising Manager candidate will have an advantage if they possess various skills and qualifications needed for their duties, including:
- Self-motivated with a proven ability to work independently
- Strong organizational skills and able to multitask
- Proven ability to create and deliver new, useful campaign ideas in a team setting
- Effective market research skills
- Working knowledge of data analysis tools, such as Tableau and Microsoft Power BI (business intelligence)
- Excellent verbal and written communication skills with an emphasis on persuasion
- Solid presentation and sales skills
- Excellent problem-solving skills
Advertising Manager experience requirements
An Advertising Manager generally needs a minimum of two years of relevant experience. Candidates who have worked as an Advertising Sales Assistant, Account Coordinator, or in a related field have transferrable skills and understand key marketing strategies. Successful candidates may have also worked as Sales Representatives, Buyers, or in Public Relations. Advertising Manager candidates require previous experience in leadership positions and need to be comfortable managing or supervising a team.
Advertising Manager education and training requirements
Look for candidates with a bachelor’s degree in marketing, advertising, journalism, communications or a related field. Candidates who also have a relevant master’s degree, like a master’s of business administration (MBA), will have a solid background for the role. Candidates who completed additional short courses to build a foundational understanding of skills like graphic design and digital marketing are an asset.
Advertising Manager salary expectations
According to Indeed Salaries, the average salary for an Advertising Manager in Canada is $85,825 per year. This salary may vary depending on the region, employee’s previous experience, and the hiring company.
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