North West Company

"Indeed Targeted Ads | Brand allows us to cut through the noise and stand out in a competitive talent market. We’ve been able to expand our reach, increase page traffic and supplement applications for historically challenging roles."

Richard Chow, Director of Recruitment and Workforce Planning North West Company
Case Studies

Increase in brand awareness and applications

The challenge

To hire enough employees from competitive markets to relocate to remote locations across the Americas and the South Pacific. They hire for a portfolio of stores that operate under multiple brand names in different markets, creating an awareness challenge. Talent that may be familiar with one of the brands, are not necessarily familiar with the others.

The solution

Enter Indeed Targeted Ads | Brand—a tool that allows employers to target job seekers based on specific criteria, using location, resume data, and search behavior. The North West Company drove job seekers to their Indeed Company Page Premium where they could learn about the company, without leaving Indeed where they’re already searching and applying to jobs.

"Our reporting and hiring data show that Indeed is consistently our most effective source of hires and provides us the most candidate traffic."

Richard Chow, Director of Recruitment and Workforce Planning
North West Company

The Results

The North West Company leveraged Indeed Targeted Ads | Brand to drive awareness with key talent and to increase applications for Store Manager roles from qualified candidates. According to Richard Chow, Director of the North West Company’s Recruitment and Workforce Planning, “our reporting and hiring data show that Indeed is consistently our most effective source of hires and provides us the most candidate traffic.”

Increase in brand awareness

The North West Company saw a 1.31% click-through rate (CTR), resulting in a 339% increase in traffic to their Company Page Premium from job seekers matching their targeting criteria. What’s more, within 30 days after a job seeker saw the ad, there was a 200% increase in their searches on Indeed for The North West Company. While running their Indeed Targeted Ads | Brand Campaign, the company has seen a 38% lift in job applications.