The global marketer of everyday consumer and commercial products uses Indeed sponsored jobs to drive quality applicant flow.
Newell Rubbermaid, a Fortune 500 company, is a global marketer of consumer and commercial products with sales of over $6 billion and a strong portfolio of brands, including Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Bernzomatic and Amerock. Ninety percent of U.S. households use at least one of the company’s products for cooking, cleaning, organizing or home maintenance. With a workforce of more than 20,000 employees worldwide, Newell Rubbermaid typically has 400 to 500 positions to fill at any one time. The company turned to Indeed to strengthen its flow of qualified applicants, especially for its hard-to-fill marketing and supply chain positions.
In order to drive that qualified job seeker traffic and applicant flow, Newell Rubbermaid sponsored all of its jobs on Indeed. “We needed to get creative,” said Mike Rickheim, Vice President of Global Talent Acquisition for Newell Rubbermaid. “We – like many companies – have seen a decline in the quality of candidate flow from some of the traditional channels.”
For Newell Rubbermaid, sponsoring its jobs was a way to amplify targeted traffic from Indeed while closely measuring the results in its Taleo applicant tracking system (ATS). “It boils down to results. We’re interested in partnering with companies that quickly provide a diverse slate of highly qualified candidates at a reasonable cost,” Rickheim said. “Our partnership with Indeed has produced impressive results in a relatively short period of time.”
"It boils down to results. We're interested in partnering with companies that quickly provide a diverse slate of highly qualified candidates at a reasonable cost."Mike Rickheim, Vice President, Global Talent Acquisition
Tracking the return on Newell Rubbermaid’s sponsored jobs has been a critical part of the effort. Candidate source tracking between Indeed and the ATS allows Newell Rubbermaid to stay on top of the metrics and clearly see the results of its ongoing investment with Indeed.
For a recent six-month period, Newell Rubbermaid received the following:
- 7,884 sponsored clicks direct to jobs in client’s ATS
- 2,484 applications and 11 hires
- A cost-per-applicant of just $1.62
“The talent acquisition landscape has changed,” Rickheim said. “We have to continually identify innovative ways to source top talent. Indeed has certainly become a major player in the war for talent.”