Enterprise Rent-A-Car sees a 44% reduction in cost-per-application when using Indeed IQ™ to automate its job advertising campaigns.
Discover how Indeed IQ™ can maximize your job advertising ROI.
About Enterprise Rent-A-Car:
Enterprise Holdings is a family-owned, world-class portfolio of brands. A global network that covers more than 90 countries, with 100,000 dedicated team members, and more than 1.9 million vehicles taking customers wherever they want or need to go.
Enterprise Rent-A-Car was looking for a more even spread of job applies across its campaigns, with a reduction in both zero-apply rates and overall cost-per-apply.
Certain jobs were taking a significant portion of applies and budget, leaving many with zero or low apply volumes.
The talent acquisition team also hoped to cut back on time spent overseeing a very manual campaign management process.
Why Indeed IQ™?
With Indeed IQ’s job-level optimization, Enterprise Rent-A-Car would be able to distribute its job advertising spend more evenly across all jobs in its campaigns to reduce zero-apply rates.
The platform would also be able to automate a time-consuming, manual campaign management process.
The Enterprise Rent-A-Car team was delighted to see a 44% reduction in cost-per-apply across the same jobs, without the need for any manual intervention.
The Indeed IQ platform also reduced 17 manually-managed campaigns to 3 automated campaigns, all optimizing at a job level. As well as resulting in significant time savings, this also led to performance improvements, with a 66% increase in overall apply volume.
With an impressive 96% of all sponsored jobs receiving applies, Indeed IQ was able to successfully lower zero-apply rates, all while maximizing budget efficiency and freeing up valuable time.
Discover more about the benefits of Indeed IQ™
Thank you. We’ll be in touch soon.