It has so much potential, if only it was managed better
There will be an ethnic-style cleanse coming, it can't maintain the current management structure. Then maybe it'll get better! Or they'll go international and forget about everyone on the ground in their main facility.
If the company ever ends up being any sort of success, it is only because of the seemingly endless supply of investor money keeping them afloat. Any other company in any other industry would be a complete failure at this point, as Sundial spends and spends on expansions and dozens of incompetent managers and doesn't look like it will be producing positive results any time soon.
Like everyone else in this industry...time will tell. CEO has a vision; if he can find some talented mid-level managers, it could be exciting.