Working for SparkFoundry at Publicis was a good experience for me. I learnt the strategies used to manage large client accounts with large provincial and national digital advertisement campaigns. Being the second largest group in the world, you get incredible access to the best resources such as Senior Facebook and Google representatives that help you with advanced ways of using their platforms. You also get access to programmatic advertising, as well as as advertising on 3rd party platforms that supplement and further support digital marketing strategies.
However, due to the busy nature of operations, you would need to get access to advanced knowledge yourself on your personal time - which I did.
However, there is a vital need for an innovative strategy. Offering and managing large ad spends with razor-thin profit margins from each client is the reason behind overloaded operations, internal stress, slow revenue growth, and ineffective sales-conversion results.
I would have loved to help with planning and offering clients with innovative sales-conversion based solutions at higher profit margins, but unfortunately, due to hierarchy, rigid structure, and politics, there was no room to do this at this company.
The work-life balance is good and the team is friendly. There is "free coffee" and lunches and all that stuff. You also get the experience of working in a large corporation. And the lady in charge of the Montreal office is incredibly amazing.
But if you have an innovative strategic mind, challenge what strategies are right or wrong in hopes of getting - more...
Lack of leadership, competence, and compassion. High turn over which leaves you with little context and direction in your day to day work. There is an expectation to devote yourself to overtime like it's normal.
. Constante collaboration avec les concepteurs de la campagne publicitaire
. Gestion du budget global
. Recrutement des équipes : Réalisateurs, musiciens, chef décorateurs, directeur photo, monteurs etc.