About No Frills

For over 40 years, No Frills has serviced local communities through a commitment to great quality, low prices and excellent customer service. A pioneer in the hard discount retail grocery business, No Frills offers a wide range of products, including brands such as President's Choice® and no name®, fresh produce and meat.​

In 1987, No Frills began operating as franchise businesses owned by local operators with a strong sense of leadership, entrepreneurial spirit and a focus on community involvement. Today, with over 250 No Frills stores across Canada, our franchisees value their customers and are able to invest in their local communities, from sponsoring local sports teams for children, donating time and products to community events, fundraising for the President’s Choice Children’s Charity to partnering with local organizations to support various events and projects within the community.

Our mission to feed 1 million kids every year.

After 32 years dedicated to nurturing the wellbeing of Canadian children, President’s Choice Children’s Charity is on a mission to feed 1 million kids annually, by 2025. But we know that a full tummy is just one of the building blocks for a child to live their best life, so our signature Power Full Kids programs pair good food with growing and cooking skills to help kids rediscover food.