Stores will slowly die out and they will make all their money from online sales. They have 0 clues how to run a proper retail buisness I this day and age. Online store is run separately from the retail sector and done properly.
The only reason they they are still in business is because of the cheap prices.
They are going to run themselves into the ground. Product quality has died, prices have increased, internal issues have increased exponentially and their solution is to open 50 more stores. No one will admit to the problems they have. Its like watching someone put a bucket of water on a forest fire.
Will be expanding greatly throughout North America and could become a very popular place to start your collection of outdoor accessories and clothing