It appears to be geared toward youthfulness but I can't respond fully as my employment is outside the day to day responsibilities experienced by those in management.
Answered - Alcohol Demonstator (Current Employee) - Ontario
There really isn't much culture. They try to be hip and cool but since you work from home 90% of the time, you don't get to interact with anyone at the same level as you or higher, only your staff. They just overwork you.
Answered - Coordinator (Former Employee) - Vancouver, BC