Imagine a place filled with the most delicious fruits and vegetables the world has to offer, and you'll get a taste of what Fresh Direct Produce is all about. Proudly locally owned and operated in Vancouver, B.C. and Calgary, Alberta with sales across Canada, we're a busy importer, marketer, and distributor of more than 800 items of high-quality produce from over 28 countries, all of it carefully sourced from quality suppliers in all four corners of the globe. With GFSI and Organic PACS certifications, we service a diversified base of customers across the country including chain stores, food service distributors, wholesalers and independent grocers.
At Fresh Direct Produce, we believe in giving back to the produce industry and our community. We take pride in being an active member of both the British Columbia Produce Marketing Association and the Canadian Produce Marketing Association. Each year, we attend the CPMA and PMA (Produce Marketing Association in the U.S.A.) conventions as well as the Asia Fruit Congress, hosted in various Asian cities, to promote international produce trade.
We've been a proud supporter of the BC Children's Hospital Foundation since our inception. Every year, a corporate team of staff, families and friends participates in the Foundation's annual Childrun, and we also donate partial proceeds of our annual mandarin orange sales to t he Foundation. In addition, we take time to donate to the Vancouver Food Bank Society, Truck Stop Dining, Critter Care Wildlife Society, and the United Way, in addition to local churches, school fundraisers and other charitable organizations.
We consider it a privilege to be involved with many non-profit organizations and wonderful volunteers who donate their time and efforts to helping each other. At Fresh Direct, our values guide our actions: Focus, Relationships, Enthusiasm, Sincerity, and High Standard.
In 2003, our president Davis Yung and partners Albert Lum and Kam-Chiu Lee had a dream: to build a successful produce business that would deliver to Canadians the best produce the world had to offer, at competitive prices and with unparalleled service.
Fresh Direct Produce was founded with just 10 employees and 2 trucks. Since then, we have quickly blossomed into a vibrant enterprise with more than 220 employees and a fleet of 26 trucks. Initially focused on a niche market providing independent grocers with a selected range of items, we have since grown significantly to serve most of the quality retailers across Canada. Our dedication to continuous improvements and excellence, coupled with an innovative spirit, spurred our expansion into a full-line produce importer and distributor. – less