Web Manager Resume Skills (With Definition and Examples)

By Indeed Editorial Team

Published July 13, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Web management is a field worth considering for individuals interested in becoming valuable assets in the modern digital age. It's also a field likely to remain important as long as businesses and individuals want websites. By developing the right skills and making sure you feature them on your resume, you might secure more job interviews and find a new role as a web manager. In this article, we define the basics of web manager resume skills, mention the top skills to put on a resume, and share advice for establishing yourself as a strong candidate.

What are web manager resume skills?

Web manager resume skills are directly relevant to the role and are what hiring managers commonly look for in potential candidates. Among these skills, some of the most important are those that help a manager understand the backend aspects of site management. For example, CSS and HTML proficiency are skills that many companies consider essential for web management. Technical, relevant skills help show that you can perform tasks non-experts may not find intuitive. The right list of proficiencies can also help show you are capable of tasks that you don't necessarily have professional experience performing.

Examples of web manager skills

While many different skills can help an individual become a better web manager, hiring managers typically value a few in particular. Often these are skills that seem less intuitive or may take weeks or months to learn. While not always true, many times it's the need for these skills that cause a company to hire a new employee, rather than train a pre-existing one. The following list includes some of the most sought-after skills a hiring manager may want to see on a resume:

HTML proficiency

Hypertext Markup Language, or HTML, is the standard language used in web development. This standardized system of tagging text files is a critical part of how web pages have looked and operated for decades. It's almost essential that a web manager learn HTML, as it's going to be an integral part of how many parts of even a basic website function. Among its key uses are setting fonts, colours, and hyperlinking. While there are many skills that can supplement a developer's resume, this is a highly important skill for a developer to learn.

Related: Hard Skills vs. Soft Skills

CSS proficiency

Cascading Style Sheets (CSS) is essentially a formatting system for markup languages. For web developers, it's an important part of both displaying HTML and Extensible Markup Language (XML). Like HTML, many people consider CSS a core language of web development. It's so integral to modern HTML implementation that many people group the two together. For example, a job posting may request "HTML and CSS familiarity" as a singular item.

JavaScript proficiency

JavaScript is a scripting language web developers and managers can use to create more interactive and animated content. If a web element involves animated graphics or dynamically updating informational displays, it likely was created in part using JavaScript. This is the last of the cornerstone languages, the other two being HTML and CSS, that help the bulk of modern web content function. While a web manager's level of expertise in the three languages may vary, the majority of managers at least have some familiarity with all three.

Social media site integration

Many companies want their websites to be integrated with the company's social media accounts. This integration can help with marketing and create a circular loop where visits to a site can help generate more traffic to their social media. Then, the now more popular social media account can help create content that generates traffic for the company site. Web managers who can help a company do this more effectively have the potential to turn a website into a very low-cost marketing tool.

Related: 15 Social Media Tools for Digital Marketing (With Uses)

UI design

UI, or User Interface, is the collection of design elements that a visitor to a site uses to perform various functions. Some common UI elements include drop-down menus, interactive graphics, and ways to favourite or save different products or services. UI design is a combination of artistic expertise and technical skill. A strong UI is easy for a user to use, interesting without being distracting, and functions without any technical issues.

A/B testing

A/B testing is a common testing technique in which an original version of something, the A, is compared to a variant or variants, the Bs. A web manager who is skilled in designing and implementing A/B testing can help a company more effectively implement new features. For example, A/B testing can help a company see whether an original page design or a new redesign is likely to generate more traffic. A/B testing helps a company avoid making major site changes unless those changes actually produce a net positive result.

Digital marketing

Digital marketing is an effective addition to a web management resume, as it helps show that you know how to generate web traffic. This is, broadly, one of the most important purposes of web design. Companies usually develop their websites so they can attract people to particular products or services they offer. A web manager who knows the best ways to do this, especially if they know the specifics of generating a strong sales funnel, is an excellent asset to a web team.

Analytics integration and familiarity

Websites have the potential to generate large amounts of valuable data for a company. If a web manager can help an organization see how many people visit what pages and through what means, that can help further optimize its content. More specific data, such as the country of origin of users, their age, their gender, and their political ideology, can further help optimize a website and an organization's overall operations. Training and experience in implementing these features and turning raw analytics into meaningful reports can help a manager improve almost any company's model.

Related: 6 Common Statistical Methods and Tools for Data Analysis

How to highlight web manager skills on a resume

When developing a web management resume, you likely want to find ways to differentiate yourself from other strong candidates. In addition to noting any relevant experience and accolades you may have earned, you can also do this in the skills section of your resume. Some advice for helping your application differentiate you from other candidates includes:

1. Avoid irrelevant information

With some exceptions, such as for very impressive skills, a resume usually benefits from focusing on information relevant to a position. By keeping your list of skills relevant to web management, you can help show hiring managers you understand the nature of the position. It can also help give the impression you believe your resume is strong enough on its own, without needing irrelevant information to extend its length.

Note that skills not directly related to web management are still sometimes relevant. For example, skills related to accounting may help a web management resume for an accounting firm. This is why you can benefit from customizing your resume for each application. You can make sure you mention all skills you have relevant to a specific position, rather than only those relevant to more general web management.

Related: What Is Relevant Experience? Definition and Examples

2. Add brief, knowledgeable explanations of items

Sometimes it can help for an application to briefly explain listed skills. For example, some smaller companies may not have a familiarity with the basics of web management. Mentioning some details about your skills and how they're relevant to web management can help improve a hiring manager's understanding. These explanations can also help support your claim that you have the noted skill. It's a way to briefly show your knowledge, which a manager can ask more questions about during an interview if they want to learn more.

Related: How to Use Resume Adjectives (With Examples and Tips)

3. Create a positive, confident impression

Most resumes benefit from a generally positive, confident impression. Resumes are basically a way candidates market themselves to companies, discussing their relevant experiences and skills. A candidate benefits from adopting a tone that shows they believe in their application.

In your skills section, and the rest of your resume, present information in a way that is both honest and positive. Without deprecating other individuals or organizations, show that you fully believe you have the skills needed for a given position.

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