How to Include Social Media Skills on Your Resume in 5 Steps

By Indeed Editorial Team

Published June 17, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Social media can be an effective marketing and promotional tool for many types of organizations. If you're looking for a social media-related job, having the appropriate skills and showcasing them on your resume can improve your chances of passing the recruitment process. Including relevant social media skills on your resume can help convince the hiring manager that you're the right person for the role. In this article, we discuss how you can highlight your social media skills on your resume and list some skills that you can develop and include on your resume when applying for a social media-related role.

How to highlight social media skills on your resume

Consider following these steps when showcasing your social media skills on your resume:

1. Review the job listing to find out what skills the employer is looking for in a candidate

Before starting to include your social media skills on your resume, it's usually important to determine the ones relevant for the role you plan on pursuing. You can do that by reviewing the job description and identifying the qualities that the respective organization mentioned that they're looking for in a candidate. Additionally, you can research their social media posts, or their clients' social media posts if they specialize in managing other social media accounts, and try to determine the skills required to create and manage them.

Related: How to Become a Social Media Consultant (With Skills)

2. Create a resume skills section

You can list your relevant social media skills in their own separate section, allowing the recruiter to quickly assess your suitability for the role. List up to 10 skills and add short descriptions of your proficiency level for each if you think it would help improve your resume. You can also divide them into hard skills, which are the ones directly related to social media, and soft skills, which are universally useful traits.

It's usually not necessary to include detailed descriptions of your skills, as you can use the cover letter and the interview to do that. Their purpose on your resume is to quickly indicate to the recruiter that you may be suitable for the role. If you feel you may be lacking enough social media work experience, you can choose to create a skills-based resume and include a skills summary as the resume's first section. You can use it to mention a few of your most relevant skills and include short descriptions of situations when you showcased them.

3. Mention some of your skills when describing your work experience

You can also improve your chances of convincing the recruiter that you have the right skills for a social media-related job by referring to them when discussing your work experience. When mentioning previous jobs, it's usually appropriate to include short descriptions of your tasks and achievements. You can use those descriptions to describe how your relevant skills helped you perform those tasks and have those achievements.

Related: A List of Social Media Job Titles (With Salaries and Duties)

4. Add some skills to your resume summary or objective

Most resumes have a two or three-sentence-long summary or objective section as an introduction, underneath the candidate's contact details. The summary is an overview of the candidate's career and is more appropriate for experienced candidates, while the objective is an overview of the candidate's career ambitions and is more appropriate for candidates who lack relevant work experience.

Regardless of which one is more appropriate for your situation, you can use it to briefly mention two or three skills. If you choose to write a resume summary, mentioning some hard skills is likely to be more appropriate. If you include a resume objective, soft skills may be more appropriate to mention, as you may be lacking the work experience required to develop strong hard skills.

5. Research the most in-demand social media

You can further improve your chances of the recruiter selecting you for an interview by making sure your skills are currently in demand. Research several social media roles and try to identify some common skills that employers are after. Besides helping you decide which of your skills to prioritize when creating your resume, this can also help you identify the skills that you have to work on in the future.

Related: How to Write a Social Media Manager Resume (With Example)

Social media skills examples

Consider these examples of relevant social media-related skills:

Communication

As social media is mainly a communication tool, having strong communication skills is usually a highly relevant skill in this field. It's usually important that social media professionals can adapt to the style and tone of the brand they represent and create content that aligns with the respective company's goals and policies. Depending on the exact role, some social media professionals also have to effectively communicate with customers and make sure that most people have positive engagements with the company via social media.

Creativity

Being consistent on social media requires a high degree of creativity, as you have to constantly come up with new ways of reaching out to your organization's existing and potential customers. Your posts have to represent the organization that you work for and encourage their followers to like and share them, improving the respective social media account's reach. This could mean finding ways to promote healthy debates, using humour to engage with your audience, or creating contests to convince users to contribute.

Design

Most social media posts include more than text, with social media professionals using images, videos and various types of animations to grab the audience's attention and drive engagement. When working in social media, it's usually important to be able to design professional-looking content that resonates with the respective brand's target audience. This typically requires the ability to work with multimedia design software and specific knowledge regarding what to include to make your posts as engaging as possible.

Related: The 14 Best Social Media Management Tools for Businesses

Teamwork

Although you're likely to create social media posts on your own, knowing exactly what to include in them usually requires interactions with other professionals within the organization. Social media accounts usually have to quickly react to various events and trends and an appropriate way of doing that is to constantly communicate with the organization's stakeholders and strategists. This helps the respective organization have a social media presence that's constantly up to date and in line with its business goals.

Project management

Social media campaigns can be complex projects that require long-term organization and commitment. This means that social media professionals often have to act as project managers and make sure that their strategies take into account all elements of a campaign, such as its timeframe, budget and goals. Project management skills are also important when working with other members of the marketing team to develop consistent messaging on all marketing channels.

Customer service

Besides using social media to improve awareness regarding a company's products or services, it's also an effective way of interacting directly with existing or potential customers. Social media professionals have to be able to engage with the public, accept feedback, and promptly address concerns in a way that enhances the company's image. Doing so requires the customer service skills to be able to actively listen to public feedback, acknowledge its relevance, and find ways to make customers feel that the brand is willing to adjust its practices based on their customers' opinions.

Related: How to Become a Social Media Manager (Step-by-Step Guide)

Analytical

Improving the quality and effectiveness of your social media skills typically requires the ability to analyze your past performance. Most social media services provide extensive data regarding how users interacted with your posts by watching, sharing, and liking them, which you can then use to determine the type of posts that work well with your audience. Having the ability to gather relevant data and analyze it to draw relevant conclusions can be an important skill for social media professionals.

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