How to Write a Media Buyer Resume (With Template)

By Indeed Editorial Team

Published October 12, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A media buyer handles the purchase and placement of advertising through different media channels, such as television and radio. Companies hire them to create advertising campaigns to promote their products or services, increase their revenue and brand awareness, and strengthen their customer base. Learning how to write a resume for this role may help you better showcase your skills and qualifications and advance in the hiring process. In this article, we explain what a media buyer resume is, outline how to write one, and provide a template and example to guide you.

Related: What Is a Media Mix? (And How to Choose Media Platforms)

What is a media buyer resume?

A media buyer resume helps you showcase your professional qualifications and work experience when applying for this position. It typically emphasizes your ability to make and manage media purchases across multiple channels, including podcast platforms, vlogs, and social media. It also demonstrates that you can manage advertising campaigns, including scheduling their launch, monitoring their performance, and analyzing their results.

As media buyers work directly with media companies, such as TV and radio stations, a resume for this role may highlight your ability to perform public relations and business development activities. You can also use it to describe your career trajectory and showcase your previous work experience in marketing agencies, film production companies, or social media platforms. This type of resume typically shows your understanding of regulations and best practices in the media industry. For instance, it might detail your knowledge of Canada's Anti-Spam Legislation (CASL).

Related: A List of Social Media Job Titles (With Salaries and Duties)

How to write a media buyer resume

Here are seven steps you can follow to create your resume to apply for a media buyer role:

1. Review the job posting carefully

By reviewing the job posting, you can get accurate information about the position, such as the required skills and education they're seeking in a candidate. For example, you might notice that the employer is looking for candidates with a bachelor's degree in marketing, public relations, or commerce. You can also review it to determine whether the employer is seeking a candidate with campaign or social media management experience and the ability to create budgets for advertising campaigns. The job posting may also contain keywords you can use in your document to pass applicant tracking system screening, such as media spending, campaign social media management, or ad scheduling.

2. Add your contact details

Place your contact information at the top of your resume. This includes your first and last name, phone number, e-mail address, and city and province or territory of residence. This helps the hiring manager contact you if they want to discuss your application in more detail. For instance, they might want to ask you if you've worked with TV producers, filmmakers, or social media influencers. They might also want to contact you to evaluate whether you can participate in the production phase of TV advertisements.

Related: How to Include and Format Contact Information on a Resume

3. Draft an appealing professional summary

It's crucial to write an appealing professional summary that encourages the hiring manager to continue reading your resume, as this can increase your chances of getting the job. In this section, consider highlighting your most relevant skills and experience, such as your ability to research industry advertising trends or write clear and accurate reports for upper management. It's also important to emphasize your years of experience in the marketing industry and how you can help the company grow its customer base.

Related: How to Start a Summary (Including Definition and Tips)

4. Share your work experience

When listing your previous positions, make sure to add those that are relevant to the role you're pursuing. This might include roles as a marketing analyst, advertising copywriter, producer, or social media strategist. Listing these roles shows that you've held different positions in the marketing and advertising fields and demonstrates that you possess the experience to perform the job's responsibilities.

For each entry, include the title, dates of employment, company name, location, and three to five bullet points with a summary of your duties and accomplishments. For instance, you could highlight your experience working with media vendors or hiring social media influencers to promote a brand or product.

Related: How to Describe Your Work Experience on a Resume

5. Include your abilities

Including both soft and technical skills demonstrates to the hiring manager that you have the technical knowledge to perform the role and the interpersonal skills to relate to colleagues, clients, and vendors. For this position, consider emphasizing abilities such as reporting, negotiation, data analysis, and social media community management. You can also highlight skills such as communication, organization, and problem solving. These soft skills help media buyers organize clients' ads and solve unexpected problems with budgets and media platforms.

Related: Types of Hard Skills for a Resume and How to Include Them

6. Highlight your education

To become a media buyer, you don't require a university degree, but having an undergraduate degree in marketing, journalism, or public relations might increase your chances of getting the job. If you want to prepare for this role with specialized education, consider taking courses in digital advertising, graphic design and advertising, or corporate communications. You can also emphasize any certifications you may have in budgeting and management, as these can be beneficial if you're applying for a supervisory role.

To list your education, include the name of your degree, the university, and its location. Consider including the graduation date if it was within the past five years. To add a relevant certification, include the name of the accreditation, the issuing organization, and the expiration date.

Related: How to List Education on Your Resume (With Examples)

7. Proofread your resume for errors

Before submitting your document, it's important to proofread it for grammar and spelling errors. Consider using an online grammar checker or one built into your word-processing software to make this process easier. You might also ask a colleague, friend, or family member to review it for you and provide feedback. Sending an error-free document helps you present yourself professionally and demonstrates your attention to detail.

Resume template for a media buyer position

Use the following template to write your own document and apply for a media buyer position:

[First name] [Last name], [Degree or certification, if applicable]

[Phone number] | [E-mail address] | [City], [Province or Territory]

Professional Summary

[Two to three sentences that highlight years of experience, relevant skills, education, certifications, and achievements as a professional.]

Experience

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or Territory]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or Territory]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

Skills

[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]
[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

Education

[Degree], [Major] | [Name of School or University]
[City], [Province or Territory]

[Certification name], [Host organization] - [Year completed or expiration date]

Related: Resume Template FAQ and Their Answers (With 6 Tips)

Resume example for a media buyer position

Here's an example resume you can use as a reference to write your own document:

Charlotte Reid

222-858-2222 | charlotte.reid@email.ca | Toronto, Ontario

Professional Summary

Skilled Media Buyer with more than seven years of experience in the advertising industry. Excellent communication skills and strong educational background in marketing, social media management, public relations, and TV production. In-depth knowledge of the provincial, federal, and international regulations for the sale and use of digital media.

Experience

Media Buyer | January 2018–Current
1,000 Social Ads | Toronto, Ontario

  • Build advertising campaigns on social media platforms to increase brand awareness

  • Monitor advertisements on social media platforms to track engagement, reach, impressions, and conversion rates

  • Create monthly reports for clients and upper management representatives on the effectiveness of campaigns on podcast platforms

  • Collaborate with graphic designers, creatives, and community managers to generate appealing content for the company's social media accounts

  • Plan, build, and launch pay-per-click online ads on different search engines

Marketing Analyst | March 2015–December 2017
1,000 Social Ads | Toronto, Ontario

  • Monitored the company's marketing campaigns and made adjustments based on results

  • Served as a liaison between the information technology department and the marketing team

  • Analyzed marketing data to identify new leads

Skills

Hard skills: Budgeting | Public relations | Marketing | Scheduling | Data analysis | Reporting
Soft skills: Communication | Attention to detail | Time management | Organization | Problem solving | Critical thinking

Education

Bachelor of Commerce in Marketing | Blue Seas University
Toronto, Ontario

Certified Media Buyer, Marketers Provincial Association – 2018

Explore more articles