How To Write an Effective Marketing Resume (With Example)
By Indeed Editorial Team
Updated November 1, 2022
Published September 29, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Writing a compelling resume is essential for you to find a new job in the field of marketing. A well-tailored resume helps you stand out when applying for a job. Learning how to structure your resume can help you present your qualifications for a job vacancy more effectively and increase your chance of receiving an invitation to interview. In this article, we discuss the steps of writing one, share tips for writing an effective resume for a marketing role, and provide a marketing resume template and example to help guide you in writing your own.
How to write a marketing resume
As you write your marketing resume, reference the job posting to ensure you meet all the requirements and highlight your most relevant skills, education, and experience. Follow these steps to write an effective resume for a marketing role:
1. Add your name and contact information
Write your full name, phone number, and professional email address at the top of the page. You can also include your city and province or territory, but don't need to include your home address. If you have an online portfolio, you may add the website address below your contact information.
2. Write a resume summary or objective
Create an engaging resume summary or objective to get a hiring manager's attention. If you're starting as a marketing professional, use a resume objective. If you already have a lot of marketing experience, it's best to use a resume summary. Resume objectives are concise one- or two-sentence descriptions of what you hope to achieve in your new role. Resume summaries focus on your most notable work history, skills, and qualifications, and how they relate to the role. You can benefit from tailoring your objective or summary to each unique role.
3. Add your educational qualifications
The education section contains information concerning the relevant marketing education you received. This section may include the name of your degree, the name of the institution you studied in, and the years you studied in the institution. This section is essential since employers may consider it an added advantage on top of experience in the field. The education qualifications section is also a great booster, especially if you have little or no experience.
Related: Top Degree in Marketing Jobs
4. Include your experience
Choose your most relevant experience to suit what the hiring team is looking for based on the job description. For example, if applying for a pharmaceutical-related marketing job, any relevant experience in a similar field is an advantage. List your marketing experience in reverse-chronological order, with the most recent first.
Add the job title, the company's name, the location, and the dates you worked there. Include a brief list of your roles and responsibilities to highlight your contribution to the company. Use action words and quantifiable results like percentages and figures to make your achievements easier to read.
5. List your relevant skills
The skills section contains the relevant skills you have concerning the job description. Review the job description to identify which skills they're looking for in a candidate, and feature those you share. Employers value general marketing skills, such as communication, sales, social media advertising, search engine optimization, and email marketing. Highlighting these skills can help you stand out and impress the hiring manager.
Tips for writing an effective resume for marketing roles
By tailoring your application to the specific role, you can make your resume more engaging and impressive. To better tailor your resume, consider the following tips:
Use numbers and figures
It is helpful to include measurable results to highlight the contributions you made at your previous company. For most marketing positions, aspects such as customer engagement, return on investment, budget cuts, and sales figures can improve your resume.
For example, as a digital marketer, consider featuring how you increased online sales from $20,000 to $40,000 in eight months, increased social media following by 78 per cent over two months, or increased website clicks by 90 per cent. Explaining that you helped grow an organization gives employers better insight into how you can apply those skills to their business.
Use relevant keywords
Find some important keywords within job descriptions or on the company's profile and use them throughout your resume. Some organizations use applicant tracking systems (ATS) software to determine which candidates have the most relevant qualifications and can advance to the next stage of the hiring process. This software searches through your resume for pre-defined keywords and ranks each candidate according to the presence of these keywords in their resume.
Before applying for a job, tailor your resume using a base template to match the role or the company you are applying to get a job. You can learn a lot about a job offer and the company by searching online. It's essential to understand the employer's culture, mission, and goals as you write your resume to tailor it to match the company.
Searching online also helps you understand whether you fit in for the role. In addition, some companies are mission-driven and may focus more on your contribution to society rather than your experience. Research may also reveal the company's screening process, which you can use to present yourself as the best candidate for the job.
Most hiring managers have several resumes to review for any role, and it may help to be brief and straightforward in explaining why you're the best fit for the role. Hiring managers often read the resume summary to decide whether to explore the rest of the resume, so ensure this part is straight to the point with only the most relevant details.
Related: A Guide to Marketing as a Career
Add links to your work
Adding links to work you have recently done helps increase the credibility of your claims in your resume. You may also add links to an online portfolio, personal social media page, and a personal blog. You may include links to a company's website or social media page that you helped manage, or articles you wrote about the field of marketing. If you won awards, you may also include links to news coverage or articles speaking about the same.
Include hobbies and volunteer experience
Some jobs may ask you to include hobbies and volunteer experience as a way to define proficiencies, such as interpersonal skills. Hobbies also display creativity, organizational skills, and time management skills. Various hobbies such as blogging and travelling may benefit you when searching for a marketing role. Joining a club can also display great human interaction skills. Remember to list beneficial skills. For example, listing cooking as a hobby may not be beneficial for your resume for a marketing role.
Template resume for marketing roles
Here is a creative resume template to guide you as you write yours:
[First and last name]
[Digital portfolio or website]
[Include one or two sentences to demonstrate your qualifications for the role you're applying for and how they correspond to the organization's goals.]
Example resume for marketing roles
Here is an example to show you how to write an effective marketing resume:
Detail-oriented and self-driven professional with three years of marketing experience. Worked for Earl Jones pharmaceuticals as a marketing executive for two years. Looking to use my marketing skills to promote your brand and increase company sales.
Marketing specialist, JA Logistics
October 2020-April 2021
Advised clients on advertising or sales promotion strategies
Answered written and oral inquiries
Prepared or oversaw the preparation of reports, briefs, bibliographies, speeches, presentations, website content, and press releases
Assisted in the preparation of brochures, reports, newsletters, and other material
Marketing associate, Georgine Marketing
January 2018-October 2020
Planned, directed, and evaluated the activities of firms that developed and implemented advertising campaigns to promote the sales of products and services
Maintained internet and intranet sites to manage the organization's online presence
Assisted in product development and directed and evaluated the marketing strategies of establishments
Marketing assistant, Websiteer Limited
June 2016-July 2016
Answered written and oral inquiries
Developed and organized workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
Prepared and delivered educational, publicity, and information programs, materials, and sessions
Graduate certificate, strategic relationship marketing
August 2017-August 2018
Bachelor of commerce (BCom), marketing
Green Tree University
September 2013-June 2017
Social media marketing
The model shown is for illustration purposes only, and may require additional formatting to meet accepted standards.
Please note that none of the companies, institutions or organizations mentioned in this article are affiliated with Indeed.
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