How to Write a Marketing Executive Resume (With Template)

By Indeed Editorial Team

Published June 25, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing executives are key decision makers who handle a company's overall marketing strategy. Many of these professionals have strong business skills and a vast amount of experience. Understanding how to create an effective marketing executive resume can help you secure employment in the role. In this article, we discover what a marketing executive is, review how to create a marketing executive resume, learn about their skills, and examine a resume template and example.

What is a marketing executive?

As a senior-level marketing professional, a marketing executive creates, directs, and coordinates marketing strategies to help companies increase profitability. Among their responsibilities are analyzing trends, studying their competitors, and directing marketing teams to create promotional campaigns. A marketing executive may work exclusively for one organization within the marketing department, or for several organizations to achieve a variety of marketing goals. A marketing executive can work in a wide variety of industries, including retail, digital media, and finance.

Here are some tasks marketing executives commonly perform across all industries:

Develop marketing strategies specific to a product or service
Prepare objectives and tasks for each marketing plan and communicate them to team members and key stakeholders
Work closely with the design department to produce visuals for the marketing plan that align with organizational objectives
Perform market research to determine the best ways to reach and develop relationships with target audiences
Organize and implement a variety of marketing activities, such as social media marketing, online marketing, content marketing, and paid advertising
Promote the product or service the company is marketing by maintaining personal relations with customers
Analyze the performance of marketing campaigns
Distribute marketing materials to target audiences efficiently
Enhance the marketing campaign or sales effectiveness by creating and building awareness of the client's or organization's brand
Work with vendors to complete projects according to schedule and specifications
Coordinate meetings and appointments for active projects
Hire, train, and evaluate marketing employees

How to create a marketing executive resume

The following steps can help you create an effective marketing executive resume:

1. Provide your contact information

A contact section appears at the top of your resume, containing your first and last name, e-mail address, and telephone number. You may wish to include links to your professional social media profile, personal website, and online portfolio in your contact header. Employers can find your contact information more easily with a clearly written and organized header.

2. Write a professional summary

A professional summary is a concise statement that describes your skills and accomplishments. It explains how you meet the position's requirements. A professional summary is approximately two to four sentences and appears beneath your header. When you place the summary directly underneath the header, you're immediately communicating your top-level qualifications, giving hiring managers the best opportunity to see them first.

3. Describe your work experience

Your work experience section is a crucial component of your resume. In reverse-chronological order, list and describe your professional history, beginning with your most current and relevant experience. Include your previous job title, company name, location, and dates of employment. Briefly describe your primary responsibilities and key accomplishments in five bullet points for recent positions and three bullet points for previous roles. Consider how these skills can relate to the desired marketing executive position. For example, if you have experience as a team leader, listing your management responsibilities may be an excellent way to showcase your leadership potential.

4. List your skills

As you prepare your resume for a marketing executive job opening, review the job posting for keywords that describe the skills the hiring manager is seeking. Provide a bullet list of the skills you possess that are compatible with the marketing executive role. To demonstrate your suitability for an executive position, you may highlight your leadership abilities, advanced technical knowledge, and previous experiences. Consider listing five to eight relevant skills within your skills section.

5. Add your educational background

Qualifications and professional experience are critical for executive positions. Provide a list of your education, beginning with the most recent degree. Provide the name of your degree or diploma, the name of the institution, and the date of your graduation. There are typically two separate sections for education and certification information. A list of your relevant certifications appears in the certification section directly below your education section.

Marketing executive skills

An organization's marketing executive performs both marketing and leadership functions. The following are some useful skills for marketing executives:

Leadership skills: Marketing executives help companies achieve their goals in collaboration with teams of writers, designers, and marketing professionals. Leadership skills can assist marketing executives in motivating their teams and fostering a productive workplace.
Communication skills: For marketing executives to share their expectations, they require strong written and verbal communication skills. This can also help them understand the needs of their team members and customers.
Customer service skills: It's important for marketing executives to be aware of the desires of customers when developing promotional campaigns. Customer service skills may also be beneficial in interactions with clients.
Knowledge of computers: Using technology, computer applications, and social media in marketing campaigns can increase the reach of advertisements. A marketing executive is typically proficient in computer skills and understands how this can affect their job and benefit an organization.
Creativity: Marketing executives with creativity are more capable of creating distinctive marketing campaigns. Innovative marketing strategies can be more persuasive and achieve marketing goals faster.

Marketing executive resume template

The following template can assist you with creating a resume for a marketing executive:

[Full name]
[City and province] | [Phone number] | [E-mail address] | [Professional website]

Professional Summary
[Summarize your core competencies, work experience, and career accomplishments in two to four sentences.]

Work Experience
[Job title]
[Company name] | [City and province] | [Dates of employment]

[Job duties]
[Job duties]
[Job duties]
[Job duties]
[Job duties]

[Job title]
[Company name] | [City and province] | [Dates of employment]

[Job title]
[Job title]
[Job title]

Education
[Degree or diploma name]
[Name of the institution] | [Year of graduation]

Skills
[Skill] | [Skill] | [Skill] | [Skill] | [Skill]

Certifications
[Certification Name] | [Organization] | [Year of completion or expiration date]

Marketing executive resume example

The following is an example of a marketing executive's resume:

Tim Davis Toronto, Ontario | 222-456-6789 | timdavis@email.com | timdavisportfolio.com

Professional Summary
Experienced marketing professional with over five years of experience managing creative teams and developing innovative promotional content. Well versed in writing and planning marketing campaigns for high-revenue companies. Successful record of developing and overseeing marketing campaigns that maximize profits.

Work Experience
Marketing Executive
Top Shelf Marketing Inc. Toronto, Ontario, 2016-2022

Produced presentation materials, public relations campaigns, articles, and newsletters for technical and non-technical marketing
Created and executed marketing programs and general business solutions that increased customer traffic and sales for the company
Developed a new branding strategy and marketing collateral to help promote business development and reach revenue targets
Implemented promotional initiatives to maximize the performance of marketing programs in collaboration with key industry partners
Generated profit projections through analysis of customer and product data

Marketing Manager
The Travel Company, Toronto, Ontario, 2013-2016

Analyzed industry and market trends to develop marketing solutions and enhance business operations
Increased brand awareness and generated leads through external and internal marketing campaigns
Established brand messaging, collateral materials, events for customers, marketing strategies, and product commercialization

Marketing Assistant
Inside Markets, Toronto, Ontario, 2012-2013

Created and maintained marketing materials for client meetings and sales presentations in collaboration with the product development teams
Calculated profit projections based on a thorough analysis of product and customer data
Participated in weekly team meetings, brainstorming sessions, and performance appraisals

Education
Bachelor's degree in marketing
Ontario Marketing University, 2011