How To Write a Marketing Cover Letter (With Templates)
By Indeed Editorial Team
Updated June 28, 2022
Published September 7, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
A cover letter is one of the key requirements for applying for marketing positions. You need an effective cover letter to demonstrate your skills and portray yourself as an effective candidate. Understanding how to write a marketing cover letter can help you secure more rewarding jobs. In this article, we discuss what a marketing cover letter is, highlight how to write one, provide a general template to guide you, and share examples of cover letters at different levels of experience.
What is a marketing cover letter?
A marketing cover letter is one of the requirements for an application for a marketing position. It is a brief summary that indicates your interest in a particular marketing role and features your most relevant qualifications and achievements. The purpose of this letter is to give details about facts like your personality, motivation, and background that your resume cannot address.
How to write a marketing cover letter
Here are some steps you can follow to craft an excellent marketing cover letter:
1. Introduce yourself
When writing a cover letter, it's appropriate to introduce yourself and state the position you want to fill. You can also give a brief professional summary of yourself and include your years of experience or where you studied. Hiring managers will appreciate reading about you in your own voice because it gives them insight into your personality and disposition.
2. Talk about your qualifications and achievements
The major purpose of your cover letter is to provide details your resume can't. This is your chance to convince the hiring manager why you're the best candidate for the role. Most hiring managers require cover letters to be within a page, so pick two or three of your most relevant qualifications and achievements. Ensure you provide sufficient details and quantify using figures and percentages where possible. Also, go through the job description to ensure you know the skills or achievements the hiring manager wants to see.
3. Discuss why you applied to the company
Stating your reason for applying is one of the most important parts of your cover letter. Telling the hiring manager why you chose to apply to their company is an excellent opportunity to show that your goals align with company values. Try to find a genuine reason specific to that company to make this part of your cover letter more impactful. You can find good reasons by researching the company or speaking to past or current employees.
Related: How Long Should a Cover Letter Be?
4. Write your closing paragraph
Your closing paragraph needs to leave a positive impression on the hiring manager. Write a few sentences, but keep it brief so it's easier for the recipient to read. Use this space to invite the hiring manager to take a look at your resume. As you conclude, thank them for their time.
Template for a marketing cover letter
Here is a marketing cover letter template to guide you in creating your cover letter:
[Recipient's full name]
[Recipient's job title]
Dear [Recipient's tile and name],
I am writing to apply for [name of role] at [name of company]. As a marketing professional with [# of years of experience] years of experience helping brands build their customer base, I believe I can be a valuable addition to [company name].
Over my [number of years of experience] years as a marketer, I've become adept at [skill/knowledge area], [skill/knowledge area], and [skill/knowledge area]. In my previous role as [role] with [employer name], I worked with brands in various sectors like [sector], [sector], and [sector]. As such, I have experience with [area of experience]. While working with [client name], I [state achievement/responsibility. Ensure you quantify where applicable].
Additionally, I'm well versed with [knowledge/skill area]. I have a [certification/designation] and years of experience using [marketing software]. During my time at university, I was [relevant leadership/volunteer activity]. As I was responsible for [responsibility], I carried out [details related to your duties]. Owing to this experience, I developed [relevant skills]. I believe these skills will help me contribute effectively towards the corporate goals at [company name].
I decided to apply to your company after [reason]. [Elaborate on your reason and what you learned about the company]. [Talk about how the company aligns with your personal values]. For these reasons, I believe [company name] is the best place for me to grow as a marketing professional.
My core values are [value], [value], and [value], all of which I intend to show at your company if given the opportunity. Again, thank you for taking the time to consider my candidacy, I invite you to review my resume.
[Your full name]
Sample of a cover letter for an experienced marketer
Here is an example of a cover letter for a marketer with experience in the profession:
September 21, 2021
Enhance Marketing Agency
76 Hillsbury Road
Toronto, ON A1A 2B2
Dear Mr Thorne,
I am writing this letter to apply for the role of senior marketing associate at Enhance Marketing Agency. As a marketing professional with over five years of experience helping brands grow their customer base, I believe I can be a valuable addition to the highly talented team of marketers at your company.
Over my five years working as a marketer, I've become adept at brand strategy, digital marketing, and market research. In my previous role as a marketing associate with Wavewood Marketing Inc., I worked with brands in various sectors like retail, technology, and healthcare. I have experience conducting research into different demographics and discovering what the average consumer wants to see. For instance, while working with a retail client under Wavewood Marketing Inc., I improved the engagements on their social media platforms by over 200%. I also ran a marketing campaign on their behalf that doubled their sales for that quarter.
Additionally, I'm well versed with various digital and traditional marketing tools. I have a certification in SEO Marketing from the Kellers Marketing Institute and 3 years of experience using MixPanel and Google Analytics. During my time at college, I was the social director of the student campus body. Since I was responsible for organizing events and ensuring student attendance, I carried out various media campaigns and met students. Owing to this experience, I was able to develop communication, persuasion, and interpersonal skills. I believe these skills can help me contribute effectively towards the corporate goals at Enhance Marketing Agency.
I decided to apply to your company after speaking to one of your former employees at the recent Lavis Marketing conference. He had many positive words to say about the diversity, work culture, corporate structure, and exposure your firm has to offer. As a market professional, I value a fast-paced work environment where I can test my skill set. For these reasons, I believe Enhance Marketing Agency is the best place for me to grow as a marketing professional.
My core values are discipline, honesty, and integrity, all of which I intend to demonstrate at your firm if given the opportunity. Thank you for your time, I look forward to committing to your organization's tasks, ethics, rules, and regulations. I invite you to take a look through my resume.
Sample of a cover letter for a marketer who lacks experience
Follow this sample to guide you:
November 2, 2021
High Def Marketing Agency
98 Campaign Road
Dear Ms Grant,
I'm excited to be writing to you to apply for the marketing associate role at High Def Marketing Agency. Owing to my academic background and skill set, I believe I'm an ideal candidate for the role.
I recently completed my marketing degree at Willsby University with first-class honours. I took courses that trained me on the rudiments of brand strategy, online marketing, and market research. Additionally, I was a work and study program committee member, where my team and I used in-person and online marketing to increase student signups by over 100%. I also have a digital marketing certification from the Level Up Marketing Institute, where I learned social media and email marketing tactics. I believe this gives me valuable insight into some of your activities at High Def Marketing Agency and makes me a teachable asset.
I developed an interest in your company after listening to a career talk by one of your former employees. He mentioned that his continuing passion for marketing was largely due to his time at High Def Marketing Agency. I appreciated his description of the work culture, diverse environment, and various clients you serve. I decided immediately that I'd like to work at a firm that can offer me such exceptional opportunities for growth.
Thank you for taking the time to review my application. Please review my resume. I can supply any additional information upon your request.
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