How to Write a Marketing Specialist Resume (With Tips)

By Indeed Editorial Team

Published November 25, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A marketing specialist can work in various organizations to help build brand awareness and develop marketing strategies. Writing an organized and detailed resume can make you a viable candidate if searching for a job as a marketing specialist. Knowing how to write a resume can help you include relevant details and skills that can increase your chances of getting a job. In this article, we explain how to write a marketing specialist resume, list helpful tips for writing one, and provide a resume template and an example.

How to write a marketing specialist resume

Here's a list of steps you can take if you are interested in learning how to write a marketing specialist resume:

1. Create a header section

A header section is the top part of your resume where you include your name and contact information. Write your full name, phone number, and your e-mail address. You may also include your current city and province or territory so hiring managers evaluate your proximity to the company's location. Read the information in the header section again, and ensure that they are current and accurate, as that's how hiring managers can contact you if they have any recruitment updates.

Read more: How to Write the Best Resume Header

2. Write a professional summary

A professional summary is a short paragraph that's usually below the header section. It describes your career values, goals, and achievements, depending on your career level and how they align with the job. For example, If you're a recent graduate with limited professional experience, your professional summary can include your goals and what you hope to achieve in the role. Consider creating a compelling and engaging summary to get hiring managers' attention and encourage them to read your application further.

Read more: A Guide to Writing a Resume Summary with Samples

3. Include your work experience

Adding relevant work experience is essential as it helps hiring managers assess whether you have the professional experience to fit into and impact the company's marketing team positively. Consider your previous professional roles and include only those relevant to the marketing specialist position. Highlighting your marketing experiences in companies in the same field may help you present yourself as a viable candidate.

When highlighting your work experience, include your previous job titles and company name. You can also include the company's location and the employment duration for each experience, as some hiring managers may conduct thorough background checks to verify your details. Create bullet points to list your professional responsibilities and achievements in previous roles.

Read more: How to Describe Your Work Experience on a Resume

4. Outline your educational background

Your educational history includes all the relevant education and training you completed to become a marketing specialist. If you're a recent graduate with limited professional experience, you can convince hiring managers that you qualify for the job by including your relevant marketing education. Hiring managers usually expect viable candidates for this marketing role to have a minimum of a bachelor's degree in a related field. When writing your educational background, include the name of the degree you obtained, the name of the institution, and the location.

Read more: Interview Questions: Education Background Examples

5. List your professional skills

Create a skills section where you highlight your professional skills that relate to the marketing specialist position. Make a list of all your professional skills and compare it with the job description to discover specific skills hiring managers expect from viable candidates. Marketing experts require soft and hard skills to perform their duties effectively. Examples of marketing specialist skills include effective communication, search engine optimization, e-mail marketing, and advertising. Including these skills can convince hiring managers to continue the recruitment process with you.

Read more: Personal Skills and Professional Skills You Should Have On Your Resume

Tips for writing a marketing specialist resume

Below are helpful tips for developing an effective resume for the position of a marketing specialist:

Proofread your resume

Ensure you read your resume multiple times to avoid grammatical and structural errors. If you're certain that your resume includes all the marketing keywords in the job description, you can proceed with your application process. You can also give your friend, colleague, or senior in the marketing field your resume for them to proofread before submitting it for your job application.

Related: Copy Editing vs. Proofreading: Definitions, Skills, and Duties

Introduce numbers and figures

You can make your resume compelling by introducing figures and facts when mentioning your achievements in previous roles. Introducing numbers on your resume if applying for a marketing role can increase your chances of getting the job and gives hiring managers an insight into your professional skills. For example, you can highlight how you ensured a 40% increase in sales in your previous company, causing a raise from $30,000 to $42,000 in sales revenue.

Ensure conciseness

Hiring managers usually have many resumes to read, so be straightforward while explaining why you're the best candidate for the job. They often read professional summaries before scanning other important details like skills and professional experience. Ensure that you include details and relevant keywords that can convince hiring managers that you're the best fit.

Related: How to Write a Good Resume That Impresses Employers

Research the job requirements

Before you write your resume, consider researching to discover the preferred template for the marketing role. From your research, you can discover details about the job and company that may benefit you in the recruitment process. For example, a company may value experience more than skills and education. Knowing what the company prefers can prepare you to structure your resume appropriately and present yourself as a viable candidate.

Read more: Job Description vs. Job Specification: A Definitive Guide

Template for a marketing specialist resume

Consider a template you can use if applying for the role of a marketing specialist below:

[First name] [Last name], [Degree or certification if applicable]
[Phone number] | [E-mail address] | [City], [Province or territory]

Professional Summary
[Two to three sentences that highlight your years of experience, relevant skills, education or certifications, and achievements as an entry-level professional].

Experience
[Job title] | [Employment dates]
[Company name] | [City], [Province]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job title] | [Employment dates]
[Company name] | [City], [Province]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

Skills
[Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

Education
[Degree and major] | [Name of school or university]
[City], [Province or territory]

Optional
[Certification Name], [Host organization] - [Year completed or expiration date]

Marketing specialist resume example

Below is an example of a resume for the position of marketing specialist:

Grace Petterson
257-839-5466 | gracepetterson@email.com | Saskatoon, Saskatchewan | gracepetterson.com

Professional Summary
Purpose-driven and goal-oriented professional with over five years of experience in the marketing field. Having a record of effectiveness in different marketing roles in diverse industries, increasing consumer awareness, engagement, and conversion. Seeking a marketing specialist position to use my marketing skills to expand this brand and improve sales.

Experience
Marketing Specialist, September 2018-Current
Spiral Company Ltd | Weyburn, Saskatchewan

  • submit promotional strategies to executive stakeholders

  • coordinate marketing team

  • approve content for the company's website and online accounts

  • coordinate with production experts to maintain a competitive advantage

  • respond to various questions and queries from consumers

Marketing Analyst, June 2016-August 2018
Sogez Automotives | Markham, Ontario

  • developed effective marketing strategies for promotional campaigns

  • researched the company's target audience and their expectations

  • implemented effective brand positioning strategies to ensure success

Marketing Assistant, October 2014-May 2016
Drugland Pharmaceutical Ltd. | Hamilton, Ontario

  • prepared engaging content for awareness programs in different provinces

  • participated in field outreaches

  • informed the public on the benefits of healthy living

Skills
Leadership | Effective communication | Search engine optimization | Copywriting | Teamwork | Social media marketing | Research | Time management | Data analysis | Advertising

Education
Master of Business Administration | University of Eastern Canada
Windsor, Ontario
Bachelor of Science in Marketing | Bluecoast University
Hamilton, Ontario

Related: E-Mail Marketing Specialist Resume Skills (With Examples)

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