Director of Sales Skills (Plus How to Improve and Showcase)

By Indeed Editorial Team

Published June 17, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A sales director manages the sales team's efforts, strategically plans and distributes new services and products, and helps ensure that sales representatives meet their targets. To achieve these duties, they apply various technical and soft skills in their daily operations. Irrespective of your educational qualifications, understanding the essential skills of a sales director can help you succeed in this role. In this article, we discuss essential director of sales skills, provide a list of these skills, explore how to improve them, discuss ways to apply them in your workplace, and detail ways to highlight them in a job application.

What are director of sales skills?

Director of sales skills are the unique set of skills and traits that allows a sales director to perform their responsibilities effectively and efficiently. These professionals have an essential role in an organization and perform various duties. It's necessary for them to have soft and hard skills to communicate their ideas to other employees and supervisors, think strategically, analyze different situations, and derive appropriate solutions to various issues.

List of director of sales skills

Here are some essential skills to help you succeed as a director of sales:


A sales director communicates regularly with sales team members, executives, and company leaders. This makes it necessary for them to have excellent verbal and written skills to convey their messages and instructions and help ensure other parties fully understand their expectations. This skill may provide a tactical advantage for these professionals in certain situations, such as negotiations. Effective communication skills also involve active listening. For example, it's crucial for a sales director to know how to listen to and understand others. Practising active listening helps ensures you understand unspoken cues that may be necessary to handle a particular situation.

Analytical skills

A sales director is responsible for overseeing the activities of the sales team and creating long-term strategies. These responsibilities require them to know how to analyze relevant data comprehensively. These professionals also analyze current sales strategies and marketing campaigns to identify ways to improve them and increase sales. It's helpful for them to assess various scenarios accurately, including finding determining factors, developing solutions, and assessing the effects of these solutions.

Managerial skills

Depending on the company's structure and hierarchy, this position is typically more senior to the sales manager and can be an executive management role. A director of sales manages the sales team and makes decisions that affect the company's sales strategy. These professionals can also instruct and direct managers who implement the different strategies.

Problem solving

As the sales director performs complex duties, it's essential for them to have problem-solving abilities. These professionals use this ability to anticipate potential problems, create immediate solutions, and develop strategies to help ensure these challenges don't occur in the future. It's also necessary for a sales director to know how to think critically, evaluate elements in a particular situation, and categorize tasks based on their priority when handling challenges.

Related: Problem-Solving Skills: Definitions and Examples

Interpersonal skills

Interpersonal skills help an individual relate well with others and build sustainable relationships in the workplace. It's essential for sales directors to have strong interpersonal skills to serve as effective directors and leaders. These professionals display interpersonal skills, such as empathy and compassion, when directing and supervising other managers. They also show a sense of responsibility and dependability when working with other employees to solve challenging issues. It's useful for a sales director to know how to encourage and motivate others to work towards common goals.

Decision making

A sales director typically makes complex decisions that have far-reaching consequences regarding a company's future. When making these decisions, it's crucial for them to gather accurate data, objectively evaluate them, and correctly prioritize various factors to reach the most appropriate conclusions. Good decision-making also entails the ability to eliminate any personal biases and remain objective when analyzing operations and actions.

Related: Developing a Sustainable Sales Process to Close Deals Faster


It's essential for a sales director to know when to delegate various tasks to maximize efficiency. It often involves understanding the strengths and weaknesses of managers and employees before assigning tasks to them. Effective delegation allows other employees to develop new skills, challenge themselves, and contribute to the overall success of the sales team.


A sales director typically handles various tasks and campaigns with different resources and deadlines. It's useful for these professionals to know how to remain organized and efficiently handle their responsibilities. Good organization skills also involve efficient time management and task prioritization. This helps ensure they can allocate time frames to complete each task to ensure various projects operate smoothly.

Business development skills

Business development entails analyzing a company's current policies and performance and identifying areas that require improvement. This skill is essential for ensuring the success of marketing strategies and campaigns. It also affects the sales team's performance, which improves the company's overall productivity. It's necessary for a sales director to review and improve existing sales objectives, strategies, and performance to help ensure the company continues to grow its customer base.


A sales director supervises and undertakes various projects in the company. I t's essential for them to have excellent budgeting skills to allocate resources. It's also necessary for them to understand how to operate within financial restrictions and make necessary adjustments to help ensure they complete the project with the allocated resources.

How to improve your skills as a director of sales

Consider using the following steps to help you develop and improve your skills as a sales director:

1. Understand your current skill level

Before taking any steps towards improving your skills, it's essential to understand your current skill set and compare it with the required skills. Evaluating your skill set helps you set realistic and achievable milestones and objectives to measure your development. Although this process is typically subjective, some metrics can help you make an honest assessment of your progress. For instance, you can measure improved organizational skills by how fast you now meet work deadlines.

2. Use all available learning resources

After evaluating your skills, search for resources to develop your skills. For example, you can strengthen your analytical, communication, industry expertise, and management skills by reading books, completing relevant tasks, and using software applications. In addition, consider allocating different days in a week to develop a particular skill. You can also allocate more time to areas that require significant improvements.

3. Use your networking opportunities

Talking to more experienced colleagues and building a professional network is also an effective method of developing your skills. Collaborating with other sales directors in various companies and industries and working with similar professionals can help you learn new methods to handle various challenges. You can also consider finding mentors to guide you and help you develop skills to help ensure you succeed in your career.

4. Get practical experience

Besides taking proactive steps to develop your skills, it's essential to get professional experience as a sales director. Performing your duties allows you to apply your skills and test your reactions to various challenges. Irrespective of your current skill level, concentrating on your tasks and performing them can help you improve your proficiencies.

Sales director skills in the workplace

As a sales director, some ways you can apply your skills in the workplace include:

  • Communication: You can use effective verbal and written communication to give instructions and direct the sales team's operations. In addition, you can use active listening when communicating with employees and stakeholders to understand their ideas and make them feel valued.

  • Solutions: You can apply analytical skills to help you identify the source of the problems and develop solutions. It's advisable to consult the relevant parties and get all the information when evaluating the situation.

  • Problem-solving and decision-making: The quality of your decisions directly affects your success in the workplace. When you face a challenge, it's essential for you to apply your critical thinking skills to assess all aspects of the issue before making your decision.

Ways to highlight sales director skills

Here are some ways to highlight your sales director skills during a recruitment process:

Sales director skills for cover letter and resume

When writing your resume, consider creating a separate section for your skills. Consider placing this section after your professional experience and educational background to help ensure hiring managers find them when reviewing your resume. When writing your cover letter, it's essential to explain your skills in detail. Consider relating your skills to your professional experience to show your potential employer how you can transfer these skills to the role.

Related: How to Compose a Sales Manager Resume (With Example)

Sales director skills for a job interview

During your interview, consider mentioning specific instances when you applied your skills in previous positions. Then, consider using the STAR method to help you structure your answers properly. The STAR method helps you provide context for using the skill, highlight relevant details about the task, providing the steps you took to perform the task, and explaining the outcome. You can also practise common interview questions and prepare answers to ease the process.

Related: What Is a Director of Sales? (Plus Additional FAQs)

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