Digital marketing is a huge, fairly new industry. It's a fast-paced and digital marketers need to keep up with trends and new technologies. By developing certain skills, such as copywriting or SEO knowledge, you'll thrive in a digital marketing role. In this article, we look further into the skills and knowledge you need to develop and include on your resume to help you stand out to prospective employers.
What are digital marketing skills?
Digital marketing skills are a combination of hard, technical skills and soft, transferable skills. The hard skills you need to be successful in digital marketing depend on your role. For example, if you're a copywriter, you need to have excellent grammar and SEO knowledge. As soft skills are transferable skills, you can develop and use them in most careers. For example, strong organizational skills are vital in digital marketing, but also in many other industries.
Related: Hard Skills vs. Soft Skills
Educational requirements to work in digital marketing
Digital marketing is a vast industry, so every role and employer will have different educational requirements. If you aren't sure what exactly you want to do, many colleges and universities offer general digital marketing programs. This can help you determine what area you want to specialize in, such as copywriting or social media marketing.
However, if you already know what area of digital marketing you want to work in, you can take specific courses or programs to learn more about the industry. Many employers are also happy to hire candidates with any other relevant degrees or diplomas, such as a degree in journalism, English, marketing, or business.
Examples of digital marketing skills
Digital marketing courses and programs prepare you with the core knowledge you need. However, you can also work on developing and improving your skill set on your own. Consider the following skills and examples of how to include them on your resume:
Videos, especially on social channels like YouTube, Instagram, and TikTok, are one of the most popular forms of media. Video ads are a great way to reach your target audience, so knowing how to create engaging videos is a valuable digital marketing skill. You don't need to be a video production expert. However, knowing how to create and edit short videos for a client's website or social media pages will help you grab potential their attention.
Example: "Created short videos introducing new products to post on my client's Instagram and Facebook pages."
As digital marketing is constantly changing, you need to be creative to keep up with the industry. Creative thinking will help you think of new ideas and produce unique content, helping your company or client stand out against its competitors. Every area of digital marketing requires some form of creativity which you can often showcase through a portfolio. For example, if you're a copywriter, collect your best work to show prospective employers when you apply or to bring with you to the interview.
Example: "Came up with the idea to release weekly travel videos featuring different countries. It boosted our views by 10,000 unique visits a month."
Every area of digital marketing relies on technology. You need to use different devices, such as laptops, tablets, desktop computers, printers, and smartphones to work efficiently. If you specialize in a more technical area, such as graphic or website design, you need more in-depth technological skills. Being tech-savvy is an essential part of digital marketing.
Example: "Used Adobe Photoshop and Illustrator software on a laptop and tablet to create digital advertisements for clients."
Digital marketing exists to sell products or services to customers. To do this successfully, you must be persuasive. You need to think analytically and come up with creative solutions to help your company or clients get ahead. Use your persuasiveness to convince customers why the product or service you're selling is vital to their life.
Example: "Wrote persuasive copy for the company's website, increasing organic traffic by 10% by the end of the year."
Successful marketing relies on analyzing how the business is doing so that you can determine whether what you're doing is working or if you need to change something. For example, if you look at your website's analytics and notice that traffic statistics are low, you need to improve your marketing. Similarly, strong analytical skills give you an advantage in digital marketing as you can research analyze competitors' marketing campaigns and ensure yours is better.
Example: "Reviewed Google Analytics every week and wrote SEO content to increase traffic to our website."
Knowing how to use SEO is a skill everyone in digital marketing can benefit from. SEO stands for Search Engine Optimization, and it's the process of increasing organic traffic to your website by optimizing your content. You can optimize everything on your website, from the writing, to the pictures, to the videos. Learning SEO gives you the tools to include content and keywords people are searching for to rank highly on Google. It will help your website appear on the first page of related searches, ensuring more potential customers access your product or services. Many digital marketing companies hire employees solely for SEO, but having basic knowledge of it can help you stand out to prospective employers.
Example: "Optimized existing website content to include popular keywords and content. This increased organic traffic by 15%."
As you often work alone on your tasks in digital marketing, being organized is important. Strong organizational skills ensure you can meet strict deadlines. This is especially important in digital marketing as many other team members are relying on you to finish your task before they can start theirs. For example, a content editor can't start editing until the writer finishes.
Example: "Adhered to strict deadlines and consistently met monthly production goals."
8. Social media
Most digital marketing takes place on social media. Companies that have large followings on social media can advertise to a larger audience. So, it's important for you to develop your social media skills. Try to be more active on social media in your personal life to practice and develop the skill. Although many companies hire social media experts, knowing how to use social media and what kind of content succeeds on these platforms helps you be more successful in digital marketing.
Example: "Increased our Facebook and Instagram followers by over 1,000 every month through active posting and interaction."
Even if you aren't in a managerial position, strong leadership skills are vital in digital marketing. You will likely be one of the few experts in your area at your company, so you need to offer strong ideas and assist team members when necessary. Use your leadership skills to show your team that you are reliable and valuable.
Example: "Led a portion of our weekly meetings where I discussed the amount of traffic our website was getting and what we could do to improve it."
Arguably one of the most important skills in digital marketing is communication. You are creating different types of content to communicate how a certain product or service can change prospective customers' lives. To do this, strong verbal and written communication skills are a necessity. They also help you work well with your team as you can communicate any problems or ideas you have professionally.
Example: "Ran the company's social media platforms by creating new posts and interacting with our followers."
Digital marketing resume sample
If you have the skills to work in digital marketing, here are some ways you can highlight them on your resume:
Digital marketing skills in a resume skills section
Including your digital marketing skills in the skills section of your resume is the best way to highlight them. Format this section as bullet points to grab a hiring manager's attention quickly while they skim your resume. Here's an example of what it should look like:
- Strong written and verbal communication skills
- In-depth understanding of SEO
- Proficient with social media marketing on Twitter, Instagram, TikTok, and Facebook
- Ability to work independently and adhere to deadlines
Digital marketing skills in a resume work experience section
You can also use the work experience section of your resume to highlight your digital marketing skills. It won't be as direct as the skills section, but it shows employers you have proven success using your skills. For example:
123 Marketing Copywriter | March 2016 - March 2019
- Increased traffic to our website by 25%
- Analyzed competitor's websites and ensured ours ranked higher on search engines
- Researched, wrote, and edited compelling content
- Attended weekly meetings with my team and managers to discuss our progress and offer ideas for new content