How to Write a Content Strategist Resume (With Example)

By Indeed Editorial Team

Published September 5, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Content strategists are skilled professionals who use their content creation and marketing skills to increase brand awareness in print and online. It's essential for these professionals to communicate their certifications and experience on their resumes to appeal to hiring managers. Understanding how to write an effective resume for the position of content strategist can help you demonstrate your suitability for the role and secure an interview. In this article, we describe what a content strategist resume is, list the steps for creating one, review tips for effective resume writing, and explore a resume template and example.

What is a content strategist resume?

A content strategist resume is a professional document that you can use when applying for this marketing position. To appeal to hiring managers, you can detail your experience in creating content branding plans, developing content goals and KPIs, and evaluating market data to identify market trends. Content strategists often plan and execute an organization's content marketing strategy using their knowledge of SEO, social media platforms, and audience segments. They use their creative skills to develop unique content that appeals to a brand's target market, encouraging them to connect personally with the organization.

An effective resume for a content strategist position highlights the candidate's experience and knowledge of creating content that helps brands appeal to potential customers. Depending on your experience and past work as a content strategist, it may be helpful to include a link to your portfolio in your resume header to showcase your work.

Read more: What Does a Content Strategist Do? (With Duties and Skills)

How to write a content strategist resume

If you're interested in pursuing a job as a content strategist, here are the steps you can take to prepare your resume:

1. Review the job posting

It's important to review the job posting thoroughly to understand the requirements and qualifications of the position for which you're applying. Consider the keywords used in the listing to format your resume in a way that appeals to hiring managers and showcases your suitability for the role. Ensure you're meeting all the qualification and experience requirements, including any specific skills or certifications listed.

Related: The 15 Highest-Paying Jobs in Marketing (With Duties)

2. Add your contact information

List your contact information at the top of your resume to make it easy for hiring managers to contact you to set up an interview. Ensure you're listing an active phone number and professional e-mail address, along with your city and province or territory. Due to the creative nature of the content strategist role, it may be beneficial to include a link to a portfolio or personal website. You can use this link to curate examples of past campaigns that you have coordinated or contributed to throughout your career. This is an effective way to showcase your skills and experience.

Related: How to Include and Format Contact Information on a Resume

3. Develop your professional summary

The professional development summary is the first section a hiring manager might review, so you can use this opportunity to showcase your unique suitability for the role. Use two to three sentences to introduce yourself to the prospective employer, describing any achievements and experience specifically related to the position for which you're applying. Consider quantifying how long you've worked in content creation, curation, or other marketing roles, describing your impact or success. For example, if you have increased social media engagement or website traffic with the content you designed, you can include those specifics here.

Related: Creative Marketing Strategies to Consider (With Tips)

4. Describe your work experience

List at least two previous positions you've held that compare to the development of content strategy or marketing. Include your experience in reverse-chronological order, listing your most recent experience first. Use bullet points to summarize the duties you performed in the role, with any measurable data that can help quantify your skills and abilities. Prioritize the tasks that are most relevant to those listed in the job description, such as developing a content calendar, setting KPIs, or writing blog posts. Here are the types of information you can include in the experience section:

  • Job title

  • Company's name

  • Company's location

  • Dates of your employment

  • Bulleted list of responsibilities and experience items from the role

  • Measurable examples of your accomplishments to demonstrate your abilities

5. List your related skills

You can use the skills section to list specific and relevant skills as outlined in the job description. Consider categorizing your skills into technical and soft skills sections to make it easy for hiring managers to scan and quickly assess your suitability for the role. Technical skills may include graphic design software, written communications, and content calendar planning, whereas soft skills may feature time management, attention to detail, and creativity. Here are some other skills you might include in your resume for a content strategist position:

  • Social media analytics

  • Graphic design

  • Copywriting

  • Content curation

  • Time management

  • Data analysis

  • Report writing

  • Social media marketing

  • Social listening

Related: Key Marketing Skills for Your Resume (With Examples)

6. Include your education

Including your education and certifications on your resume can let hiring managers know you're trained in content strategy. You can list the certifications you earned most recently first, including the name of the credential, the institution, and the year you completed your education. Consider the educational requirements listed in the job description and showcase your suitability by listing your certifications directly related to the position.

Related: 10 Careers You Can Follow with a Degree in Communications

7. Proofread your resume

Demonstrate your strong attention to detail and communication skills by proofreading your resume thoroughly before submitting it for consideration. Check for grammar, spelling, or sentence structure errors and ensure you're using consistent formatting and language. Review your bullet points to ensure you're using parallel action verbs in experience items to show your involvement and responsibilities. You can ask a friend or trusted colleague to review your resume alongside the job posting to ensure you've accurately described your unique suitability for the position.

Tips for writing a content strategist resume

Here are some tips for writing an effective resume:

  • Show your experience. When listing your previous job responsibilities, you can include five experience items for your most recent role and three items for previous roles.

  • Include additional sections where relevant. Depending on the requirements outlined in the job description, you can include additional sections, such as specialized training or certificate courses in content strategy, SEO, or content marketing.

  • Organize your portfolio. If you're including a link to your portfolio website, ensure it's updated and relevant to the position for which you're applying.

Related: How to Become an SEO Expert (With Salary and Job Outlook)

Template resume for a content strategist position

Here's a resume template for a content strategist position you can consider when writing your own:

[First name] [Last name]
[Phone number] | [E-mail address] | [City], [Province or territory] | [Portfolio link]

Professional Summary

[Two to three sentences that highlight years of experience, relevant skills, education or certifications, and achievements as a professional.]

Experience

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or territory]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or territory]

  • (Strong verb) + what you did (more detail) + reason, outcome, or quantified results

  • [Job duty]

  • [Job duty]

Skills

[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

Education

[Degree and major] | [Name of school or university]
[City], [Province or territory]

Related: What Is the Standard Canadian Resume Format? (With 7 Tips)

Example resume for a content strategist

Here's an example resume you can consider when writing your own for a content strategist position:

Andre Jensen 506-555-8520 | andre.jensen@email.com| Fredericton, New Brunswick | marketingwithjensen.ca

Professional Summary

Motivated and creative professional with over five years of experience in the marketing industry. Skilled in target market research to develop effective data-driven content strategies that lead to successful content campaigns that boost website traffic.

Experience

Content Strategist | June 2020–current
Tech Crunch Industries | Fredericton, New Brunswick

  • Develop content strategy to appeal to the target market and direct prospects into the sales funnel

  • Oversee the development of content, including selecting the keywords, editing the content, scheduling posts, and promoting content

  • Successfully ran numerous marketing campaigns, including a product launch that resulted in over 2 million website views

  • Design social media content that increased social media followers by 27% annually

  • Evaluate campaign metrics to inform strategies and develop tactics for reaching target markets more effectively

Content Creator | November 2018–May 2020 Wavewood Carpentry | Moncton, New Brunswick

  • Created strategic content for posting on the company's website to increase the website's SEO

  • Worked closely with the marketing team to provide copy for marketing channels and social media accounts

  • Collaborated with the sales team to develop a content calendar to coordinate with sales initiatives

Skills

Technical skills: SEO | Data analysis | Graphic design software | Target market analysis | Copywriting | Content calendar creation

Soft skills: Creativity | Communication | Time management | Goal setting | Collaboration | Editing

Education

BAA Media & Communications | Magnetic Hill University
Moncton, New Brunswick

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