Content Marketing Specialist Skills: Definition and Examples
By Indeed Editorial Team
Published November 14, 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Whether you're new to content marketing or already established, you may benefit from building your professional skills in this field. Developing your content marketing skills may allow you to perform better on the job, take on additional responsibilities, or even advance your career. Knowing more about the various skills that content marketers possess, along with how you can develop these abilities, can help you determine which skills and developmental strategies might be the most useful for you.
In this article, we discuss what the skills of a content marketing specialist are, explore some examples of these diverse abilities, provide tips on developing skills, review them in the workplace and explore how to highlight your abilities to others.
What are content marketing specialist skills?
Content marketing specialist skills are abilities and sets of knowledge that can prove advantageous for a specialist in content marketing. Specialists in content marketing typically possess an array of both hard and soft skills. Soft skills are behavioural habits and personality traits that can affect how you conduct yourself while on the job, such as flexibility and teamwork. By contrast, hard skills are sets of knowledge or abilities that you can hone through training or studying, including SEO and editing.
Examples of content marketing specialist skills
Here are some of the hard and soft skills related to content marketing that you might want to develop to improve your job performance or advance your career:
Content marketers frequently edit both their own writing and pieces written by others. A specialist in content marketing understands how to make sure that written content is both engaging and concise. They can also check for minor mistakes, such as typos, grammatical issues, or spelling errors.
Specialists in content marketing frequently work on specific projects, typically marketing campaigns. They may assist or lead various components of these campaigns, whether that means developing the initial concept, launching the campaign, or evaluating its results. Project management skills that content marketers can use include task prioritization, time management, delegation, and leadership.
Content marketing teams frequently work together to determine opportunities that can have the greatest impact at the most cost-effective price. This involves a deep understanding of their target audience's demographics, behaviours, desires, and preferred communication channels. Content strategy skills are some of the most crucial abilities for content marketers to develop, as these professionals continually re-evaluate their content strategies to see if they can make any improvements.
A specialist in content marketing may conduct research related to who their target audience is, what that audience wants, and how to best communicate with them. They might also conduct competitor analysis research that can help them determine what distinguishes their brand from others. Research skills for content marketers can include asking targeted queries, organizing disparate data sources, and summarizing their findings to others.
Specialists in content marketing often work as part of a team. This team may consist of others in the content marketing or SEO department, including content strategists, SEO managers, copywriters, or digital marketing specialists. They may also sometimes work with professionals in other fields, like graphic designers, digital ad specialists, social media managers, or business analysts. Having collaboration skills can help content marketers have both positive and productive interactions with these other professionals. Collaboration skills might include negotiation, active listening, persuasion, and compromise.
Most content marketers are highly familiar with basic technology tools. For example, they may frequently use customer relationship management (CRM) software. They also usually know how to troubleshoot basic tech issues.
One of the primary goals of most content marketers is to produce content that attracts leads or builds client loyalty. A thorough understanding of SEO principles, strategies, and methods can help specialists in content marketing ensure that their content reaches its target audiences. Their SEO knowledge may also prove useful in producing content that the target audience finds valuable.
Specialists in content marketing frequently produce blogs, e-mails, articles, and other forms of written content. Some may also create other types of content, including videos, digital ads, podcasts, flyers, or billboards. A good content marketer understands how to make sure that each piece of content aligns with the brand's style while also customizing that content for its platform.
Professionals in content marketing often collect, organize, evaluate, and extract meaning from diverse data sets. This data might relate to factors such as lead generation, client retention, digital traffic, and return on investment (ROI) for campaigns. Content marketers can use their data analysis skills to interpret the results of these various data streams and then develop strategic plans or campaigns. Data-analysis abilities that content marketers can benefit from developing include data visualization, strategic planning, and technology skills related to data management.
Many specialists in content marketing often balance an array of tasks and campaigns simultaneously. Having organizational abilities can help these professionals make sure that they accomplish their diverse responsibilities by their deadlines while creating high-quality work. Organizational skills for content marketers can include time management, task prioritization, and adaptability.
How to improve content marketing specialist skills
Specialists in content marketing can build their skills in a variety of ways, including:
1. Take courses
Enroll in workshops, classes, or certification programs related to content marketing skills. As content marketing is a continually evolving field, there are lots of both in-person and online course options that you can pursue. Depending on factors like your current skill set as a content marketer and your long-term career goals, you can choose from classes designed for an array of levels and focused on diverse content marketing skills.
2. Attend conventions
Go to conventions, lectures, or trade shows related to marketing. Marketing or SEO conferences can be an ideal opportunity for content marketers looking to expand their skills, as these types of events often offer an array of panels and sessions on diverse content marketing topics. Conventions may also be a great way to network with other professionals in your field who can direct you to specific skill-building opportunities from which they have benefited.
3. Join a professional association
Become a member of a professional association for content marketing, SEO, digital marketing, or content creators. Many professional associations offer their own internal courses or workshops for members. A professional association may also run a mentorship program where you can request to be the mentee of a professional with more experience in content marketing.
Skills in the workplace
Here are some strategies for both demonstrating and honing your skills as a content marketer within the workplace:
Regularly offer ideas: Strive to continually offer new ideas that are both innovative and strategic. This can show your colleagues that you're highly competent in the field while also giving you a chance to collaborate with others and evolve your creative ideas.
Ask for feedback: Being receptive to constructive feedback can be a great way to discover which content marketing skills for specialists might be the most advantageous for you to develop. Consider asking for feedback from the professionals who have the greatest understanding of your abilities, such as a supervisor or team member.
Communicate consistently: Communicate regularly with your team members, clients, vendors, or supervisors. Whether you interact in person or online, consistent communication can help you develop valuable content marketing soft skills like emotional intelligence, active listening, persuasion, and teamwork.
How to highlight these skills
Following are some steps and techniques for highlighting your abilities as a specialist in content marketing:
Skills on a resume
When possible, include quantifiable data or specific details related to your content marketing job duties or accomplishments on your resume. For example, you can write about how you increased lead generation by 15% through a nurture marketing campaign. This type of quantifiable data or specific information can serve as evidence to prospective employers of your content marketing abilities.
Skills on a cover letter
In your cover letter, include at least one example that demonstrates a content marketing hard skill and another that depicts a general soft skill. A cover letter provides you with an opportunity to delve into greater detail about the skills that you summarize on your resume. As prospective employers often value both hard and soft skills in their content marketers, highlighting examples of how you possess both may help distinguish you as a job candidate.
Skills in a job interview
During a job interview, you can show the soft skills that you described on your resume and cover letter. For instance, you can display your active listening skills by courteously answering the employer's questions or your confidence skills by sitting with the correct posture and smiling. Whether you're interviewing in person or virtually, a job interview gives employers a chance to directly witness your soft skills and imagine what you might be like as an employee.
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