How to Write a Campaign Manager Resume (With an Example)

Updated August 11, 2023

In marketing, much of the promotional and advertising activity a brand runs operate in timely and targeted campaigns. A campaign manager is a crucial leader in this activity and ensures that their marketers achieve their intended goals for the business. Understanding the components and recommended structure for an effective resume when applying for a campaign manager position is essential for impressing employers and advancing to the interview stage.

In this article, we explain the purpose of a campaign manager resume, offer a step-by-step guide and helpful tips for writing one, and provide an example and template to help guide you.

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What is the purpose of a campaign manager resume?

A campaign manager resume is one of the essential documents that job seekers use to earn an interview for a position as a campaign manager for a company's brand or brands. It includes many candidate details and key facts about their professional history and experience. A resume differs from a cover letter because it summarizes these details, making it easy for hiring managers to locate and review. In contrast, a cover letter serves as more of an introductory document.

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How to write a campaign manager resume

Here's a step-by-step guide to writing your resume for a campaign manager position:

1. Write your header

The best way to begin your resume is by providing your contact information. Placing this information at the start of your resume makes sure that a hiring manager can quickly and easily identify you and get in touch to move forward with your application for the role. Begin by listing your full name on the first line, then on the following line, list your contact phone number, e-mail address, and city and province or territory of residence. You can also use this section to add links to any professional profiles you have online.

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2. Include a professional summary

To begin the body of your resume, you can write a professional summary. This is a brief overview of the critical points of your resume, comprising two to three sentences. This is also a helpful section to explain any notable gaps in your marketing career or mention significant milestones. Ensure that this section is easy to review for crucial information quickly, as hiring managers often read many resumes in quick succession.

3. List your work history

Next, you can write one of the most critical sections of your resume, which is your list of prior relevant work experience. Because campaign manager roles are senior, it's essential that you can show that you have the necessary expertise in marketing, management, and leadership. List your previous employment positions in reverse-chronological order, meaning you begin with your most recent experience, then list backwards. Create these entries by writing the name of your last title, with the date range in which you held it.

On the following line, write the business's name with its city and province or territory. It's appropriate to list the five core duties of this role for your most recent experience in bullet points. For older positions, listing three is suitable.

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4. List your education

Next, you can list the relevant education you've received, which has progressed your career toward a campaign manager role. For this position, education is usually a tertiary qualification in a related field, such as marketing, business administration, or communications. List these items in reverse chronological order, including your qualification, the name of the institution where you gained it, and the city and province or territory.

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5. Include your hard and soft skills

The next step is to list your relevant hard and soft skills. Hard skills are those you develop through targeted training or education and are typically job specific. For campaign managers, common hard skills may be advertising practices or data analysis knowledge. You may develop soft skills through experience and are often transferrable across various positions. For example, a campaign manager's soft skills include communication, leadership, and organization.

6. Optionally include relevant certifications

This is an optional section to include, but one which can help to communicate any advanced skills or training you've gained. For campaign managers, relevant certifications to include may be in the fields of advertising, data analysis, or leadership. Ensure that all entries in this section are directly relevant to the position. Including relevant certifications can rank you as a leading candidate when applying for campaign manager roles.

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Resume writing tips for a campaign manager position

Here are some helpful tips you can use to make your resume as compelling as possible:

Proofread your resume before submitting

A professional resume expresses your enthusiasm and suitability for an available role. This means that it's essential for it to be free of all spelling, writing, or grammar errors. Submitting an error-free resume shows that you take the opportunity seriously and put effort into ensuring it is up to a suitable standard. You may also ask someone you trust to review it to gain an additional perspective.

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Find keywords in the job listing

One effective way to ensure your resume satisfies the hiring manager's criteria is to review the job listing for applicable keywords. When writing a job listing, hiring managers often include specific details about the qualities they seek in candidates. Identifying and including these keywords in your resume can help it appeal to hiring managers. This also shows that you've carefully reviewed the job listing and fully understand the role's needs.

Keep formatting simple

The easier a resume is to review for crucial information, the more effective it is. A resume that uses simple, navigable formatting allows hiring managers to find the information they seek and communicates your details more efficiently. It's best to avoid excessive colours, images, or design flourishes. Keeping your formatting simple allows your resume to focus on the information it contains.

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Resume template for a campaign manager position

Here's a helpful template for a resume you can use to structure yours:

The model shown is for illustration purposes only and may require additional formatting to meet accepted standards.

[First name] [Last name]
[Phone number] | [E-mail address] | [City], [Province or territory]

Professional Summary
[Two to three sentences highlighting years of experience, relevant skills, education, certifications, and achievements as a professional.]

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or territory]

  • [(Strong verb) + what you did (more detail) + reason, outcome, or quantified results]

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job Title] | [Employment dates]
[Company Name] | [City], [Province or territory]

  • [(Strong verb) + what you did (more detail) + reason, outcome, or quantified results]

  • [Job duty]

  • [Job duty]

[Degree and major]
[Name of school or university] | [City], [Province or territory]

Hard skills: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]
Soft skills: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

[Certification name], [Host organization] – [Year completed or expiration date]

Related: 10 Types of Marketing to Explore (With Tips and FAQs)

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Resume example for a campaign manager position

Here's an example of a resume to inspire your next one:

Richard Yorke
758-555-7546 | | Toronto, ON

Professional Summary
Dedicated and passionate Campaign Manager with a creative approach to target-oriented marketing activity. Several years of effective team leadership with proven success driving disruptive and innovative marketing campaigns. Led an industry-defining team at BigSpark Creative Agency to deliver award-nominated campaigns for over a dozen clients.

Campaign Manager | June 2019–Current
BigSpark Creative | Toronto, ON

  • deploy engagement drivers for businesses across any industry to improve consumer connectivity

  • supervise both push and pull marketing campaigns for maximum impact

  • manage campaigns effectively across all marketing and advertising channels

  • implement innovative digital marketing tactics to increase online consumers

  • mentored junior staff to develop their careers in marketing

Campaign Manager| March 2018–June 2019
Household FMCG | Mississauga, ON

  • managed social media advertising campaigns across social networks and blogs

  • developed content marketing strategies to create inbound traffic

  • supervised in-house advertising faculty

Bachelor of business administration
St. Marks University | Toronto, ON

Hard skills: Consumer data analysis | Social media marketing | Campaign budgeting | Advertising strategy
Soft skills: Communication | Creativity | Leadership | Organization | Planning | Delegation

Leaders up Front, Top Team Consultants – 2021

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