How to Write a Brand Ambassador Resume (With Example)

By Indeed Editorial Team

Published June 25, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Brand ambassadors are professional representatives who raise brand awareness and grow consumer appreciation of a company's brand and its products or services. Getting hired as a brand ambassador can be easier with a robust and impressive resume to communicate your experience, skills, and education. Understanding the components and formatting of a functional resume can help you impress prospective employers and make a strong impression. In this article, we define what a brand ambassador is, provide helpful steps and tips for writing a brand ambassador resume, and offer a template and an example to guide you in writing your own.

What is a brand ambassador?

Brand ambassadors represent a company's brand to promote its products or services. Brand ambassadors can be consumer-facing or represent the brand in a business-to-business capacity. In many cases, brand ambassadors may perform a combination of consumer and business representation, whether in person or through social media. The purpose of the brand ambassador role is to increase sales and revenue by improving engagement and introducing new customers to the brand and what it offers.

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How to write a brand ambassador resume

A brand ambassador resume expresses a candidate's relevant experience and the qualities which make them an attractive prospect for employment. Here are some essential steps for writing an effective resume for a brand ambassador role:

1. Write your header

You can start your resume by listing all your essential information in a header. At the top of your resume, list your full name, city and province of residence, contact phone number, and e-mail address. Write your name at the top in bold text, then list the rest of this information on one line below that. Providing these details is vital for enabling a hiring manager to contact you. For digital resumes, you can also include a link to any online portfolios or profiles you have, if relevant.

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2. Write a professional summary

The next section to include is your professional summary. A professional summary is a short section comprising two or three sentences, which briefly summarize your experience, skills, qualities, or qualifications. It's important for an effective professional summary to be skimmable and easy to find the key points. Because hiring managers often read many resumes in a short amount of time, a good professional summary is impactful and succinct. This can encourage hiring managers to keep reading your resume and consider you as a viable candidate.

You can also use this section to introduce your key qualities or provide a context for your current employment. Here, you can also mention any notable achievements or career milestones for your work history.

3. List your work experience

Next, you can list your professional experience in reverse chronological order. This means that you list your most recent position first, and follow this with the other items going further back in time. You can include the name of the business you worked for, and its location and the date range in which you worked. Beneath each employer, you can add a bulleted list of three duties you performed in the role.

For your most recent experience item, you can list five duties. When listing these duties, it can help to review the job listing to find the experience the hiring manager may be seeking. If you don't have prior brand ambassador experience, you can list any relevant volunteer or extra-curricular experience you have. Experience you have in sales, marketing, or social media can also be beneficial when pursuing brand ambassador roles. Hiring managers are more likely to read a one-page resume, so include only the most relevant experience to restrict your document's length.

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4. List your skills

The next section you can include is your skills, where you can list your abilities and knowledge. Here, you can combine your soft and hard skills. Hard skills are role-specific abilities which you can learn through training or education, while soft skills are those which individuals gain through experience and are transferrable, such as listening or communication. Reviewing the job listing for skills they're actively seeking can help to show hiring managers that you have the abilities they're seeking. Some relevant skills for a brand ambassador may be:

  • Communication

  • Planning

  • Organization

  • Using social media

  • Presentation skills

  • Public speaking

  • Product knowledge

  • Relationship-building

  • Interpersonal skills

5. List your education

Finally, you can list any relevant education you have that may have contributed to your proficiency as a brand ambassador. Education you may have received in the field of marketing, sales, or business can be beneficial to your resume. As with your work experience, you can list your education in reverse chronological order. For each item, state the institution's name, location, and the qualification or degree you earned. If you graduated more than three years ago, it's not necessary to include the year you graduated.

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By following these steps, you can best promote yourself as a promising candidate for an available brand ambassador role. You may decide to prioritize various elements depending on your strongest career assets. For example, if your education is more impressive than your skills, you may decide to place that first in your resume.

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Tips for writing an effective resume

Here are some tips you can use when writing your resume to make it stronger:

Find keywords in the job listing

As with the skills and experience section, it's useful to review the job listing for keywords that you can include throughout your resume. This can make your resume more relevant to the open role and satisfy the hiring manager's key requirements. Including as many elements from the job listing as possible can make your resume more appealing to prospective employers.

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Proofread your resume

It's essential that your resume is free of any writing, spelling, or grammar errors. Ensure that you take the time to review your resume thoroughly to proofread it for mistakes or formatting corrections. If you're not confident in your ability to proofread your own resume, you can ask someone you trust to review it for errors on your behalf.

Use simple formatting

The purpose of a resume is to communicate your most impressive and relevant skills and experience succinctly. This means that excessive formatting and the use of colour don't benefit your resume. Keeping your resume as simple as possible can keep the hiring manager's attention on the most important factor, which is the content.

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Resume template for a brand ambassador

Here's a helpful template you can use to structure your next resume for a brand ambassador role:

[Full Name]

[Phone number] | [Professional e-mail address] | [City, Province] | [Professional website]

Professional Summary

[Brief summary that mentions your core competencies, work experience and career achievements]

Work Experience

[Job Title], [Start date–End date]

[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

[Job Title], [Start date–End date]

[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

[Job Title], [Start date–End date]

[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

Skills

[Relevant skill] | [Relevant skill] | [Relevant skill] | [Relevant skill]

Education

[Degree earned]

[Institution name], [Graduation year if you graduated within the past three years]

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Resume example for a brand ambassador

Here's an example of a resume for a brand ambassador to help you understand how these elements work together:

Remi Stevens

555-555-5555 | remi.stevens@email.com | Mississauga, ON | remistevensbranding.com

Professional Summary

Passionate and driven brand ambassador with experience in social media, sales, and brand activations. Looking to promote brands I love in the fast-moving consumer goods (FMCG) space, and use my charisma, industry knowledge, and work ethic to connect with consumers.

Work Experience

Brand ambassador, June 2020–Current
Cold Front Ice Cream, Toronto

  • Provide consumer education on the company and its products

  • Build relationships with stockists to maintain sales channels

  • Analyze sales figures to prioritize customers

  • Plan brand events to increase engagement

  • Attend brand events and represented the brand

Brand ambassador, March 2019–June 2020
BrewHaloo Brewery, Mississauga, ON

  • Hosted in-store tastings

  • Trained bar and retail staff on the craft beer category

  • Represented the brand in large-scale events

Sales representative, September 2017–March 2019
Peterson Chocolates, Mississauga, ON

  • Maintained relationships with stockists and retailers and placed stock orders

  • Communicated sales and promotion activity

  • Used e-mail and phone to maintain contact with customers

Skills

Communication | Planning | Organization | Relationship-building

Education

Bachelor of Business Administration
Schneider University

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