What Can You Bring to the Company? Examples of What to Say

By Indeed Editorial Team

Updated November 10, 2022

Published November 5, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Interviewers want to know what you can offer their company if hired for the role. A frequent question is, "What can you bring to the company?" and having a brilliant answer can help ensure you have a great interview. Knowing how to answer this question before you go to the interview can help relieve stress and boost confidence. In this article, we explore what employers want to know when they ask this question, discover how to answer this question, and provide some examples of what to say.

What employers want to know when they ask, "What can you bring to the company?"

When employers ask, "What can you bring to the company?" they want to know exactly what skills and abilities you can bring to the company and how they are an asset. If they are looking for someone to fill a position with a specific skill set, they ask this question to see if you have those valuable skills. This question is a great opportunity for you to describe your skills and abilities. Tell the employer exactly what you can bring to the company and why the skills you have are valuable. This is the time to talk yourself up and show why you deserve the position.

How to answer "What can you bring to the company?"

Follow the step-by-step guide below to successfully respond to this common interview question:

1. Do your research

Doing the proper research beforehand is crucial to doing well in a job interview. Going in unprepared can be stressful, so take time to research the company and properly prepare for the interview. This can help to reduce pre-interview stress and anxiety. Look at the company's website, specifically for an about us section or a mission statement. This can give you a better feeling about the culture of the company and if you agree with their values.

Pull a few key points from the website and work on crafting them into your responses for the interview. This can show your interest in the company and show the interviewer that you think ahead and organize your answers.

Related: How to Prepare for an Interview

2. Study the job description

Job descriptions provide a wealth of information for an interviewee and can be a very useful tool. Job descriptions tell you exactly what the company is looking for and the skills and abilities that they value. Study the job description and make a list of the key skills they want for the position. Once you have done this, see how the key skills match up with your own abilities. Comparing your skills and what the job is looking for can be a good indicator of how successful you may be in the application process.

When asked what you can bring, include the key skills from the job description in your answer. Highlighting the skills from the job description shows that you understand what the company is looking for, that you're detail-oriented, and that you have the abilities they value.

3. Evaluate your own values

While it's good to research and study the company's values, it's also important to assess your own values and abilities. If you work for a company that has similar values to your own, it can be a more positive job experience. Make a list of your core values and compare your list with what the company's values are. If the two lists are compatible with each other, then the job is an excellent choice.

Finding a job that matches up with your own core values can increase your happiness at that job. This may increase your productivity and improve your outlook about going to work. A positive outlook on your job can be good for your overall mental wellbeing and may allow you to succeed more at work.

4. Assess hard skills vs. soft skills

There are two distinct skill sets that employers want to assess. The first is hard skills. These are skills that require training or schooling. Examples of this may be learning a second language or getting a post-secondary degree in that field. Soft skills refer more to personality traits. Traits such as integrity and organization. Break down the job into these two categories and assess how you match with the job description.

Taking the time to learn new hard skills in the field you want to pursue can make you more appealing to an employer. You can also take opportunities to identify and improve upon weaker areas of your soft skills. Look for courses or workshops that can teach you new skills or that can improve the ones you currently have.

Related: Hard Skills vs. Soft Skills

5. Practice the STAR method

The STAR method is a way of presenting your skills during an interview that also provides concrete examples of a time you used those skills on the job. STAR stands for:

  • situation

  • task

  • action

  • result

Explain the situation and how you participated. Then breakdown the actions you took, and the results achieved because of your actions. It's best to keep this brief. Employers want this information delivered quickly and efficiently. Go through the STAR method, but just deliver the details. This can give a comprehensive, yet quick, overview of not only your skills but also how you can apply them to real-life scenarios.

Related: How to Create a Resume Using The STAR Method

6. Write out your response

Whether you can bring in a written response, it's good practice to write out a response at home before the interview. Writing out a response has many benefits in preparing for an interview. It allows you to better organize your thoughts, form a plan for how you want to present each skill and core values, and it helps to eliminate unnecessary points from your response.

Writing out a response beforehand can also help to reduce stress. By taking the time to plan out what you're going to say, you may feel more prepared and less stressed out than if you tried to create a response on the spot.

7. Practise your response

Once you have done your research and written out your response, it's best to practise your delivery. Stand in front of a mirror and rehearse or deliver it in front of a friend. Evaluate your language and your expressions. The more you practice, the more comfortable you may feel. Practising the response can also increase your confidence and reduce your stress level.

Practising your response may also allow you to work out any problems. There may be an example or phrasing that looked good on paper but sounds awkward when said out loud. Reading your response out loud can help you work out any odd phrases or tonal issues, creating a cleaner and more professional response.

Related: What Does Being a Self-Starter Mean?

Examples of how to answer "What can you bring to the company?"

Use the following examples to highlight your unique skills when crafting your response:

Remote worker/self-starter

Many jobs require employees to work from home. Employers want reliable people who can fulfil their responsibilities successfully to occupy such positions. For roles like this, it's important to highlight your ability to work independently and describe your efficiency in organizing and completing tasks. The following is an example of what you could say:

Example: "Remote work requires independence, organization, and the ability to be a self-starter. In previous jobs, I have worked on my own and been responsible for assigning and managing my own tasks. At the start of the day, I would organize all my tasks in a list from most important to least important, then work down the list. After each task, I would evaluate the quality of it and decide if it was good enough to mark as complete or not. These are skills I would apply to this remote job and would make me a quick and efficient worker."

Communication/problem-solving

Communication and problem-solving are useful skills in every job. Almost every employer wants to know that they are hiring someone who can work through issues and communicate effectively. The following is an example of how to highlight these qualities:

Example: "Being able to problem solve and effectively communicate is very important. At one particular job where I worked in customer service. A customer was angry because we denied him a refund. I took the customer's receipt and read over the information. They had bought the item on clearance and didn't realize that there were no returns on clearance items. I explained this to the customer, and they were understanding. My communication skill and problem-solving are being tested all time and I can bring all my skills and experience with me to this job."

Related: How to Answer the Interview Question “What Are Your Career Aspirations” With Sample Answers

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