9 Marketing Interview Questions To Expect (With Answers)
By Indeed Editorial Team
Updated August 14, 2022 | Published November 5, 2021
Updated August 14, 2022
Published November 5, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
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Ron, a marketing manager, shows what a day in the life of a marketer is actually like including work hours, work environment and job duties!
When looking to fill marketing positions, employers search for various qualities in candidates, depending on the position, qualifications, and company goals. An interview offers an opportunity to demonstrate why you're a good marketer for the position after submitting your application documents. Preparing for marketing interviews by practicing possible questions can help you respond effectively and improve your chances of getting the job. In this article, we explore common marketing interview questions and show examples to help you prepare effective answers.
What marketing interview questions can you expect?
Expect marketing interview questions that assess your competency for the role. Interviewers typically ask about your marketing skills and experience to learn how you can promote a business and its offerings. They may also ask about your career in marketing and standard marketing models or components. For example, you can expect questions about digital marketing strategies or affiliate marketing techniques.
You can also prepare for practical marketing questions. For example, an interviewer may ask you to promote a company product to gain more insights into your marketing abilities. Regardless of the marketing role and interview question, aim to respond thoughtfully and confidently.
9 common questions for marketing interviews
If an employer invited you for a marketing interview, you want to prepare adequately. Review these nine questions that interviewers might ask you:
1. Why did you start a career in marketing?
This introductory question helps an interviewer discover why you're passionate about marketing. You can describe what led you to the marketing field, such as mentors who inspired you to consider this career path and previous roles that exposed you to the field.
Example answer: "From high school, I've always enjoyed creative activities. I discovered my passion for marketing in my first year as an accounting major. My mentor asked me to promote a startup that was about to liquidate, and I found it exciting and rewarding to help with this project. From then, I knew I wanted to help promote businesses and completed several internships, which all gave me valuable marketing experience. Reading about famous marketers around the world also inspired me to follow this career path."
2. Describe the company's target audience.
The purpose of this question is to find out whether you researched the company and are familiar with its primary customers or clients. Start by reviewing the company's website, social media profiles, and recent news releases. You can describe the target audience's demographic information, such as location and age.
Example answer: "From my research, teenagers in Ontario's suburban areas are your company's target audience. Your business focuses on providing quality clothing for teenagers at an affordable rate. As many of these teenagers are influencers on social media, you can position your brand to engage with them on their preferred platforms."
3. Describe a product or service you successfully marketed.
This question helps the interviewer understand how you create and implement a marketing plan. They want to evaluate the effectiveness of your marketing strategies and see whether you have experience in marketing successful products. Reflect on your career as a marketer and identify a good product or service to discuss.
Example answer: "At my last job, I was responsible for introducing a new brand on a musical tour in Toronto. As teenagers attended in person, my first strategy was to create physical signage and fliers to share during the musical show. I also created social media profiles for the brand and collaborated with the social media manager to post where potential customers could find our products. We integrated the marketing campaign with tour messages using hashtags and generated 34% more leads compared to the previous year."
Related: A Guide To Marketing as a Career
4. How do you plan a new product or service launch?
Interviewers ask this question to assess your marketing skills. In your response, define the target audience, explain how you reach them and discuss how you convince leads of the benefits of a product or service. You also want to outline your strategic marketing plan and describe how you form a launch team.
Example answer: "I typically start by defining the target audience and understanding their purchasing behaviour. I also study the product or service to understand its value to customers. Then, I develop a plan to make the target audience interested in the product or service. For example, I may use emails or written content to get their attention. I also request feedback from them and assess all risks.
Next, I set a launch date and establish campaign deadlines. Then I form a project launch team, which typically includes professionals from various departments. I ensure the team meets regularly, stays productive, and discovers solutions to launch issues that may occur."
5. How do you stay current with marketing trends and techniques?
This question helps an interviewer understand your desire to learn new marketing techniques. Interviewers want to know what resources you use to expand your marketing knowledge. You can discuss enrolling in online courses, attending seminars, reading marketing websites, listening to podcasts, and attending conferences.
Example answer: "In my opinion, learning about new marketing trends and techniques can help make a company more competitive. As I'm passionate about this field, I subscribe to marketing newsletters that I read when commuting to work. I also started a digital marketing course online and recently joined a platform for marketers where I share and learn from professionals with similar interests. Learning more about marketing trends helped me realize that many marketers now implement chatbots, voice search, and interactive video content to their strategies."
6. How do you decide on a marketing channel to use for a target audience?
While it's important to identify a target audience, it's also essential to determine the most effective way to engage them. The purpose of this question is to evaluate your knowledge of marketing channels and how to select a suitable one. You may use examples to further explain your approach.
Example answer: "I first perform market research on the target audience, including where they spend their time, what messages they connect to, and what activities they enjoy. I also consider samples of the target audience to decide on a suitable marketing channel for the entire target market. For example, suppose I'm targeting a health-conscious audience. In that case, I may use influencer marketing for the younger audience and community partnerships for seniors."
7. What would you do if you were responsible for marketing a product that customers are yet to accept?
This question tests your decision-making skills, and interviewers want to see whether you have experience with rebranding. Consider using an example to describe your experience handling similar situations.
Example answer: "I would first determine why customers are yet to accept the product by examining previous marketing strategies. Depending on my findings, I'd either recommend new strategies or rebrand the product to connect with the target audience. In my experience, rebranding is often the most effective approach to dealing with such situations."
8. How would you respond to a situation where a customer left a negative review on a social media platform?
This question offers an opportunity to show your critical thinking and problem-solving skills. It helps the interviewer determine whether you value constructive criticism and use it to improve your marketing efforts.
Example answer: "I believe keeping all prospective clients satisfied is an important aspect of any marketer's role. If a customer left a negative comment, I'd politely connect with them and find out why they felt the product or service could be better. I would take their response as constructive criticism of the company. In my last position, a customer felt our app loaded slowly while signing up for our services.
After notifying the technology team, we eventually found that a bug caused the issue. I offered her a free week of our service, and she eventually became a loyal customer."
9. What measures do you use to assess the success of marketing campaigns?
The purpose of this question is to find out how you ensure marketing campaigns are successful. Research the company to find out its key performance indicators (KPIs) for marketing. Then, reflect on other marketing measures you used in previous roles. For example, you may track total website traffic, customer acquisition cost, and customer lifetime value.
Example answer: "As an experienced marketer, I try to track every campaign I implement to determine aspects for improvement and measure my performance. If working on a digital marketing project, I typically track the website's traffic and lead response rate. For affiliate marketing projects, I measure the lifetime value of referred customers. I also monitor the lead engagement data provided by many social media platforms."
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