What Is Web Designing? (With Elements, Importance, and Uses)

By Indeed Editorial Team

Published September 5, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Companies hire web designers to improve their online presence. These professionals use a variety of tools to build websites that reflect a company's image and create a positive experience for users. Whether you want to be a web designer or hire a professional to develop a website, knowing more about this field and how it works can help you make more informed choices. In this article, we answer the question, "What is web designing?", describe what a web designer does, explain the importance of web designing, list its elements, and share the different ways companies can use it.

What Is web designing?

Knowing the answer to, "What Is web designing?” may help you explore a career in this professional field. Web designing refers to planning and building a website. Web designers are the professionals who perform this job and can work on projects in many industries. They can work for themselves as freelancers or as employees of agencies or internal tech departments. Web designers often work alongside web developers, data engineers, and content specialists when building websites.

Related: 5 Web Design Certifications You Can Pursue (With FAQs)

What does a web designer do?

Here are some tasks a web designer performs during the process of building a website:

  • Analyzing: A designer is responsible for meeting with clients to discuss business goals, potential website styles, and features needed. During this task, both parties can agree on deadlines and a budget.

  • Researching: Before a designer starts working on the project, they conduct extensive research. A web designer may consider during this step what the competition looks like, what aesthetic choices best reflect the client's vision for the project, and what technical requirements are relevant to the website.

  • Prototyping: Before committing to a final design, a web designer might provide clients with a prototype. This can help clients understand what the final product might look like while allowing the web designer to incorporate any feedback they provide.

  • Building: There are many ways that web designers build websites. They may use a content management system (CMS), code it themselves, or they may give the designs to developers who are responsible for building the actual product.

  • Revising: Once the client has accepted the finished product, they may have revisions for the web designer to make. Many projects have an agreed amount of revisions a client can request.

Related: Web Designer vs. Web Developer: Definitions and Differences

Why is web designing important?

Web designing is important because it allows a company to create a main point of interaction with its customers on the internet. Some companies use their website as a promotional tool or content hub, while others may even use their site as the sole platform where they sell their product or service. Regardless of a website's purpose, it can be a major part of how potential customers form an opinion of the business.

Related: Web Designer vs. Web Developer: Definitions and Differences

What are the elements of website designing?

Here are seven of the most essential elements of web designing:


A website's layout is its visual structure and organization. This can include what type of navigation a site uses, how it organizes its content, and how it uses its images. To create an effective layout, a designer usually considers the value of each individual element and its relationship with each other.

Colour scheme

A colour scheme is a website's chosen palette of colours. Designers chose their colours to complement existing brand guidelines and help support a certain business or branding goal. Colour choices are extremely important, as they can influence the way people experience a website. For instance, some users often associate red with sales and blue with trust and reliability.

Related: A Guide to Colour Theory (With Examples of Colour Meanings)


This can include the font used, its size, weight, location, and organization. Designers choose fonts to reflect a company's brand and to make sure the site content is clearly legible. Designers also make sure that they have the proper commercial licensing for the font they're using and that those fonts are easily legible on devices of different sizes.


Navigation is how a user explores and uses a website. The key elements of a site's navigation are its main menu, links in the footer, and links provided in content, which may reference other pages on the site. Well-planned and easy-to-use site navigation is an important factor in a user's overall experience.


In web designing, accessibility is how functional and inclusive a product is to special populations. This can include making sure the site has tags that screen readers can recognize for vision-impaired users. It might also involve making sure that your colour scheme has enough contrast to make sure the text is legible to people with colour blindness.

User experience

User experience is how a designer builds the website to satisfy the needs of the user. Web designers can improve a website's user experience design by improving navigation, making sure text is legible, and reducing challenges and obstacles when a user wants to make an action. A good user experience design is especially important when a company is using their website as part of its sales funnel.

Related: What Is UX Design? (With Definition, Importance, and FAQS)


The images a web designer includes in their project can affect the look and feel of the final design. A web designer usually considers all the different screen sizes and images users are likely to see and ensures that their images can function properly on every device. It's also important to provide an alternate text for all images so that vision-impaired users can understand the displayed content.

Related: How to Become a Freelance Web Designer (With 7 Steps)


Animation refers to objects and elements on a website that can move, glow, darken, or even shake to attract your attention. Many of the animations that web designers use are subtle and chosen to achieve certain design objectives or user actions. Web designers use animation sparingly, as many animated elements can quickly seem overwhelming.

What are the uses of a web design?

Here are a few of the many ways companies can use a good web design to achieve their business objectives:

Search engine optimization

Search engine optimization is the practice of optimizing a web page for the greatest exposure possible through search engines. There are different aspects that can affect a company's search engine position. While content and keywords play an important role, colour choices, accessibility, and a website load time can all influence where it might show up in search results.

Related: SEO Beginner's Guide (Including Approaches and Benefits)

Mobile responsiveness

Mobile responsiveness describes how designers optimize a website to enhance the way users can see it on a mobile device, such as a phone or tablet. As web traffic can be mobile-based, it's important that web designers ensure their websites can function seamlessly across different devices. This can involve scaling images, changing text layout, or creating media queries that can adjust these parameters in a website's front-end code.

Increasing conversions

Web designers can design websites to increase the likelihood of certain user actions. These actions, often referred to as conversions, can include newsletter sign-ups, new user accounts, or even product sales. Any level of difficulty between the desired user action and its completion might lead to higher bounce rates and abandoned shopping carts.

Defining a brand

There are many aspects that can influence customers' opinions about a brand. Websites can provide a great opportunity for companies to display the best of what they can offer as a business. This can include aesthetic goals, copy that demonstrates a business's unique value proposition, or even just a smooth user experience.

Related: How to Create a Brand Style Guide in 6 Simple Steps

Framing a product

The design of a company's website can affect how customers view its brand. It also increases the likelihood of a customer buying its product. Web designs for online stores follow their own best practices and require specialized knowledge.

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