Marketing Job Titles (Examples and Hierarchy)

By Indeed Editorial Team

Updated October 23, 2022

Published September 29, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing job titles reflect both the purpose of the job and where it falls within the company's hierarchy. There are entry-level, managerial, and executive-level marketing positions, as well as a specialist market that continues growing with proven marketing methods on social media websites and in email marketing. Learning the meaning of common marketing titles can help you better grasp the nuances of each job, preparing you to advance your career. In this article, we discuss what marketing is, explore four types of marketing jobs, share how social media is affecting the marketing industry, and describe the marketing job title hierarchy.

What is marketing?

Marketing is a process that an organization uses to engage a target audience and build strong, valuable relationships with its customers. It is a primary component in business management and commerce, and if done well, can generate revenue for the organization. Marketing uses high-quality messaging content to show product value, strengthen brand loyalty, and increase sales.

As marketing is a diverse industry, its jobs titles reflect this. There are four basic types of marketers and an ever-expanding list of job titles as the industry grows. Marketing professionals use research and consumer analysis, focus groups, surveys, and online shopping data to develop a working knowledge of an organization's target market.

Related: How To Get a Marketing Job With Limited Experience

4 types of marketing job titles

Corporate and product marketers handle company oversight and marketing directly to consumers. Branding and creative marketers help develop a company narrative and an easily recognizable style unique to that business. Performance marketers focus on generating demand for a product. Other characteristics of these types of marketing include:

1. Corporate marketer

Corporate marketing brings together the work done by other marketers. It concentrates on how to organize the skills and tools available to a company and attract the target market to the organization. These marketers focus on long-term goals and the future of the company. Corporate marketers are professionals with knowledge of the nuances of their market and work together with their team to create granulated, highly targeted marketing content.

2. Product marketer

Product marketing is a consumer-focused field. These marketers spend most of their time communicating with consumers from their target audiences and analyzing their buying behaviours. They understand why certain products marketed in particular geographic areas perform better than other products. By turning this data into useful information, product marketers help companies hone their overall marketing strategies. Product marketers direct the tone and voice of an organization, letting other marketers know which narrative best connects with their consumers.

3. Branding and creativity marketers

Although branding and creative strategy contribute to one another, they differ slightly. Branding is focused on a company's unique identity within the industry, whereas creativity marketing uses branding and information from product marketers to find an edge in the market. Creativity marketers manage ad design, finding where copy is most likely to reach the target market and researching new ways to reach that audience. Branding is strictly how a company presents itself to its consumers. This includes elements like the company's logo, signage, and website design.

Related: Key Marketing Skills for Your Resume (With Examples)

4. Performance marketers

Performance marketing is a term used for web, social media, and email marketing. This type of marketing involves analyzing how different ad and engagement campaigns perform, using the information to direct a company's marketing strategy. It's considered cheap and sustainable because a company pays money only when consumers interact with its content. Performance marketers are intimately familiar with social media platforms. Each platform offers different potential audiences, methods of engagement, and pay scales, which performance marketers know how to leverage for a comprehensive and cost-effective marketing strategy. Some performance marketers specialize in a specific strategy, such as email marketing.

How is social media affecting the marketing industry?

Traditional marketing limits the interactions between consumers and businesses, which creates a barrier between businesses and feedback from the consumers. As online product reviews are plentiful, customers use them to make purchasing decisions. Businesses can use this same feedback to direct their future marketing strategies. Social media has created an entirely new global network where instant communication and real-time feedback influences company growth. Here are some ways that social media affects the market:

Consumer-generated data

As consumers now generate data directly, businesses can gain insight into their behaviours. With engagement-based marketing, likes, comments, and shares show which strategies work best and which audiences interact with content. Companies use this direct link to their audience to satisfy consumer demand. They can also use this data to monitor market trends. Social media marketers either give this information to their team or help businesses interpret the data trends. Companies use this analysis to direct their next product or service or to understand which marketing strategies work best in specific areas.

Related: A Comprehensive List of Effective Marketing Tools to Use

Direct customer interaction

Companies interact directly with their customers through online platforms. With opportunities to address customer concerns through messaging or by email and smartphones, businesses create a more intimate connection with their audience. Businesses often make use of customer requests. Traditional marketing limited companies to newspapers, magazines, and news press, without a direct connection to their audience. Social media feeds bring customer reactions to the company and remove much of the guesswork from marketing.

Related: How to Create a Successful Marketing Strategy (With Tips)

Meaningful customer relationships

Meaningful customer relationships mean that brand loyalty is at an all-time high. The personal insight provided by social media platforms allows businesses to understand the lives of their customers and gives them the opportunity to mirror that transparency. By allowing consumers to see how they create a product or which non-profits the company supports, customers can find like-minded businesses. This approach helps companies build a platform to create a community and further connect with their audience.

Related: Guide: Developing a Customer Relationship (And Importance)

Marketing job title hierarchy

The marketing job title hierarchy organizes roles from entry- to executive-level roles. Specialists and coordinators make up the base of the hierarchy among entry-level positions. Managerial positions and directors are above entry-level roles and just below executive positions. Understanding this job title hierarchy can give you a basic understanding of what qualifications a position requires.

Entry-level, specialist, and coordinator jobs

Entry-level job titles usually include the word "specialist" or "coordinator." These professionals can handle logistics for company events or manage social media or email marketing accounts. Other responsibilities might include public relations, like writing press releases or carrying out smaller elements of a bigger marketing plan. Requirements vary between businesses, but employers typically want candidates with a background in communications or business. Here are some examples of entry-level marketing jobs:

  • email marketing specialist

  • marketing coordinator

  • marketing assistant

  • social media coordinator

  • marketing specialist

Managerial jobs

Managerial jobs are one step above entry-level positions. Employers look for three to five years of relevant experience. Managers have a more direct role in a company's marketing strategies. They may develop the strategies, organize messages and public communications, and supervise a team of specialists and coordinators. These professionals need a more in-depth understanding of a company's vision and brand values. The following are some examples of managerial jobs:

  • public relations manager (or PR manager)

  • copywriter

  • brand manager

  • product marketing manager

  • digital marketing manager

  • advertising manager

  • online marketing manager

Related: Guide To Understanding Company Titles (With Salaries)

Director jobs

Director jobs are the last tier of the hierarchy before executive-level positions. Directors need seven to 10 years of relevant marketing experience. Recruiters usually want to see a master's degree in marketing, public relations, business administration, communications, or management. Directors are in charge of creating and managing budgets, hiring, overseeing marketing strategy, and managing their department. Some director job titles include:

  • director of marketing communications

  • director of advertising

  • director of corporate communications

  • social media director

  • digital marketing director

  • marketing and sales director

  • advertising director

Executive-level marketing jobs

Executive-level marketing jobs are at the very top of the marketing job title hierarchy. This is a senior position requiring a master's degree in a business-related area of study such as business administration. After 10 to 15 years, it's feasible to reach a vice president position. After vice-president, the last level of marketing is a president or chief marketing officer (CMO). These professionals manage budgets, oversee all elements of each department, and outline strategic guidance. The number of years of experience required to reach this most senior position depends on the organization. Here are some examples of executive-level marketing jobs:

  • chief marketing officer (CMO)

  • senior vice president of marketing

  • vice president of online marketing

  • vice president of sales and marketing

Related: Marketing Job Title Hierarchy (With Salaries and Duties)

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