Degree in Marketing Jobs You Can Consider
By Indeed Editorial Team
Updated December 3, 2022
Published July 26, 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Marketing jobs comprise a variety of roles that require you to promote and sell different products and services to specified audiences. These jobs rely on your ability and skill to develop creative ways, like market research, advertising, and branding, to promote goods and services. Having a degree in marketing can help you when searching for market-related jobs because it educates you on the skills necessary to excel in advertising, sales, public relations, and other similar jobs.
In this article, we explore the top degree in marketing jobs, the job description of a marketer, the skills required for marketing jobs, and the major marketing degrees.
Top degree in marketing jobs
The following lis t comprises the top marketing jobs you can get with a marketing degree:
Content marketing jobs
Content marketing jobs target the production and distribution of online materials, such as videos, blogs, and social media posts. These online materials don't explicitly promote a brand but are intended to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.
Content marketing can be seen as the future of marketing. Therefore, content managers are in high demand for reputable brands. Common examples of content marketing jobs include:
Content marketing manager
Content marketing specialist
Search engine optimization (SEO) specialist
Content marketing director
Email marketing manager
Social media marketing jobs
Social media marketing is a branch of marketing concerned with the use of social media platforms to connect with an audience, build a brand, increase sales, and drive website traffic. It involves activities like posting strategic texts, videos, and image updates. Social media marketing jobs charge you with the responsibility of putting a product within reach of a target audience to promote sales.
Common examples of social media jobs include:
Social media strategist
Social media director
Social media manager
Social media marketing specialist
Social media marketing assistant
Direct marketing jobs
Direct marketing jobs require you to use promotional methods to reach out to customers without the middleman and other intermediary mediums like advertisement boards and social media platforms. Direct marketing emphasizes taking the product or services directly to the final consumer.
The following are common forms of direct marketing:
Sending out newsletters
Sending text messages
Related: Direct Marketing Representative Jobs
SEO marketing jobs
SEO marketing jobs require you to promote businesses, products, and services by increasing the visibility of a website on search engine results pages. SEO increases the visibility of websites by continuously improving the quality of the website. It's a digital marketing strategy that focuses on your website's presence in search engine results.
SEO strategists use computer-programmed algorithms that indicate search engine behaviour, what people search for, the terms or keywords people type into search engines, and the search engines people prefer.
Digital marketing jobs
Digital marketing is the act of promoting products or services by using the internet or other forms of digital communications. Digital marketers leverage online marketing tactics like social media marketing, search marketing, and email marketing. To get potential customer's attention, you have to attract them online. Digital marketers use ads and surveys to find out what customers want and what they think about goods or services being offered.
Coordinator marketing jobs
Marketing coordinators are professionals who coordinate all the marketing activities and initiatives of an organization. You can get the role of a marketing coordinator with a degree in marketing. The job requires you to implement marketing and advertising campaigns to promote the products and services offered by a brand. Implementing these marketing and advertising campaigns can be done by assembling and analyzing sales forecasts. It also entails preparing marketing and advertising strategies and finally, planning and organizing promotional presentations.
Specialist marketing jobs
Marketing specialist jobs are professional roles that require you to specialize in a distinct aspect of marketing. Examples of these distinct aspects include influencer marketing, SEO, social media, email marketing, field and event marketing, market research, branding, paid media, content marketing, and copywriting. You'll need strong communication skills to gather information, analyze data, and present results to clients. Analytical and critical thinking skills are also important to function effectively as a marketing specialist.
It would be beneficial for you to have a bachelor's degree in journalism, marketing, communications, or a related field to have an excellent career as a marketing specialist in any niche.
Job description of a marketer
Marketing executives aspire to improve sales and enhance the customer experience of their products. They do this by monitoring market trends, creating advertising campaigns, developing pricing strategies, and targeting available data. They also work as consultants with companies to develop more awareness of the services the company offers.
Responsibilities of a marketer
As a marketing executive, you may be charged with spearheading marketing campaigns, innovations, and implementing advertisement campaigns. Additional responsibilities of a marketer include:
Organizing and attending marketing events to raise brand awareness
Devising and presenting ideas and strategies
Preparing content for the publication of marketing material
Overseeing product distribution
Conducting surveys to identify opportunities for promotion and growth
Organizing events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing
Writing, editing, and proofreading documents
Organizing and managing promotional activities
Managing social media campaign
Top skills required for marketing jobs
The following are examples of skills that might be beneficial when executing marketing jobs:
Creativity and commercial awareness
Organizational and multitasking skills
Market research techniques
Statistical and data analysis
Understanding of marketing techniques and principles
Major degrees and certifications in marketing
The following are some major degrees in marketing that can be beneficial in helping you get a degree in marketing:
Marketing certificate programs
Marketing certificate programs involve training that helps both beginners and seasoned marketers develop their skills in specific areas of marketing. They can help you gain core skills that an employer might find important. Because of these niche-specific developments, it can be very beneficial to get a certificate in marketing and to be certified by reputable marketing certificate programs.
Certificate programs concentrate on strategies and techniques used for marketing and research in different markets. You'll learn about different marketing approaches, whether it's through direct email campaigning, via social media, search engine optimization (SEO), or by providing exceptional content.
Marketing associate degrees
Associate degrees in marketing are typically two-year degree programs that require you to take about 20 courses or 60-course credits of study. Associate degrees in marketing serve as an efficient means of starting your career in this field. They sometimes offer a much broader curriculum that covers areas like finance, business administration, and accounting. These degrees expose you to knowledge that'll help you function excellently as a marketing professional at any level.
Marketing bachelor's degree programs
Bachelor's degree programs in marketing are four-year programs that help you gain an understanding of various marketing strategies and concepts. The knowledge obtained from these four-year programs helps you perform real-world activities like analyzing marketing situations and making recommendations based on your findings. You'll encounter topics in global marketing, strategic management, and consumer behaviour.
Marketing master's degree programs
Earning a master's degree in marketing requires about two years of study. Postgraduate courses in marketing tend to fall under the remit of business schools and will usually focus on a more theoretical understanding of marketing, such as customer psychology, strategy, and branding, as well as covering areas such as international marketing and digital marketing.
Marketing doctorate degrees
A Ph.D. in marketing is one of the highest degrees in marketing. A Ph.D. in marketing, or a Doctor of Business Administration (DBA) degree with a focus in marketing, qualifies you to teach marketing courses to college or university-level students. Doctorates usually take between four and eight years to complete. This depends on how long it takes you to write your dissertation. Common areas you can specialize in include qualitative market research, consumer behaviour, statistics, and economics.
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