How to Become a Social Media Consultant (With Skills)

By Indeed Editorial Team

Updated August 11, 2022 | Published October 18, 2021

Updated August 11, 2022

Published October 18, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Social media has become popular due to its unique features that enhance information spread and increases human interconnectedness. Due to this, there's a growing demand for social media experts by both individuals and organizations. Understanding how to become a social media consultant can help you develop the skills necessary to leverage social media for personal purposes or others. In this article, we discuss how to become a media consultant, identify the skills necessary to become a media consultant, explore their duties, and highlight the benefits of a career as a social media consultant.

How to become a social media consultant

Here are some of the necessary steps on how to become a social media consultant:

1. Understand what a social media consultant is

A social media consultant is an expert in leveraging social media platforms. To become a social media consultant, it's important you know what it entails. This can help you determine if it aligns with your aspirations and whether the necessary skills mirror your present abilities or skills you can learn easily. Also, researching the role is vital, and this involves activities like researching prospective competitors and potential clients. Researching can help you develop an effective business strategy for use when you begin your consultancy services.

2. Get an education

Social media consultants require several skills to discharge their duties. You can acquire some of these skills by taking courses like content marketing, public relations, and communications. Most of these courses have online and offline options. Furthermore, a business degree or electives in business-related courses are desirable if your aspirations include starting a social media consultancy firm.

3. Select your specialization area

Social media consultancy is a very vast field with numerous components. You can start a general practice or opt for a specialized consultancy practice. These specialized areas include social media consulting, content strategy, content marketing, social media copywriting, digital marketing, and content creation. You can consider which areas align with your current and achievable capacity and skills. Lastly, ensure you consider your passion when deciding on your niche area.

Related: A List of Social Media Job Titles (With Salaries and Duties)

4. Get entry-level experience

Beginning your social media consultancy practice requires gaining some level of experience. You can do this by finding and offering your services to small local clients around you at lesser rates. The tasks you perform for these clients can help you gain experience because of their relative ease of performance. Ensure you opt for an experience that aligns with your niche area. For instance, if you decide to provide expertise in content creation, working as a content creator is a better option when gaining entry-level experience.

5. Network

Networking is important for a social media consultant as it helps you acquire clients. You can network online or offline, and it's helpful that you network within your field to attract persons of similar interests. Networking can also help you learn faster about your job and assist you in staying up-to-date regarding emerging industry trends.

6. Create an engaging social media account

Starting a social media consultancy firm also requires setting up an engaging social media account on one or more social media platforms. A social media account helps you learn about the social media platform and can give you insights on how to leverage them. Furthermore, an account is necessary to build a personal brand, which is valuable for securing clients.

7. Build a good portfolio

An essential step to becoming a successful social media consultant is building a good portfolio. It allows you to publish contents that showcase your skill and expertise in your field. Publicizing your previous successful services can often help you attract and keep prospective clients as it convinces them of your capacity to deliver. You can use online portfolio-building platforms and upload results from your best work within a niche. You can also include testimonials and reviews from clients.

Related: How To Write a Social Media Manager Resume (With Example)

8. Start a social media management company

You can start a social media management company after you've acquired sufficient skills, networks, and experience. Your network and past clients are typically the sources of your company's client base, so it's helpful to reach out to them. Furthermore, your past clients can help you discover new market gaps that your company can address. Finally, ensure you research and fulfil all legal requirements for a business in your province.

Skills you require as a social media consultant

Here are some of the skills you require as a social media consultant:

Communication skills

Social media is essentially a communication platform because it leverages a global interconnectedness to share information between and to a large audience. This means that the ability to communicate adeptly is an essential skill for every social media consultant. For instance, communication is crucial in finding and keeping clients and knowing how and when to engage an audience. Beyond this, it's essential to use GIFs, emojis, or memes as alternative means of communication on social media.

Related: How To Improve Communication Skills

Comprehensive knowledge of social media

Social media consultants develop strategies to leverage several social media platforms for their clients. This requires a comprehensive understanding of social media platforms. For instance, it's essential for social media consultants to understand the preferred social media platform for specific campaigns to ensure they get the best results.

Analytical skills

A social media consultant's service is incomplete without analyzing the feedback they receive to determine the success or otherwise of their actions. This makes it essential for social media consultants to possess analytical skills. In addition, social media consultants can also adopt various tools that allow them to obtain real-time reports on their campaigns.


Creativity is vital for social media consultants as they develop new ways to engage the audience constantly. Similarly, creativity can help you develop exciting content, allowing you to keep your audience's attention for the necessary period. You can develop your creative content by developing innovative social campaigns, visually pleasing media content, and humorous subjects.

Related: Improve your Creativity Skills To Highlight on your Resume

Improvisation and a healthy sense of humour

Another skill that can help secure your audience's attention is improvising and having a healthy sense of humour. The social media environment operates swiftly, which necessitates the need for its users to be adept at improvising. Similarly, social media consultants require a healthy sense of humour to interact with their audience. Humour is an excellent magnet for a social media audience, so it's helpful to infuse your social media content with healthy and appropriate humour.

Primary duties of a social media consultant

Here are some of the primary duties of a social media consultant:

  • developing and executing social media strategies with platform determination, efficient research, and audience identification

  • creating, editing, and publishing social media content that creates essential connections with the audience

  • ensuring content aligns with the policies of the social media platform you're employing

  • developing and optimizing your client's accounts to increase their visibility on their respective platforms of choice

  • work with client's departments like product designers and customer relations to coordinate content for publication

Benefits of being a social media consultant

Here are some of the benefits of being a social media consultant:

Creative freedom

As a social media consultant, you enjoy the creative freedom to produce content when working with clients. While aligning this content with the client's needs is important, a career as a media consultant allows you to hone your creative skills. In addition, clients often rely on your expert advice, although it's typically subject to the client's satisfaction with the result.

It helps you contribute to a brand's story

Social media consultants are vital to helping a company project an identity online. This is because a social media consultant creates the strategy for the company's online outlook. Holding important positions like this can help build your confidence and increase your general happiness.

It allows you to interact with people

The interconnectedness of social media means connecting with a significant number of persons from various backgrounds. As a company's social media consultant, you get an opportunity to interact with these people on behalf of the company as you promote its online presence. You also get to understand people of different backgrounds and their perspectives on issues. If you enjoy interaction with others as a personal activity, this can be a significant benefit.

You get a comfortable work environment

Social media consultancy is flexible as you can modify where, when, and how you perform your consultancy services. This ensures that you carry out your duties in optimal environments and conditions. Furthermore, it gives you more time to allocate to other activities of interest.

Availability of clients

The importance of leveraging social media by companies, celebrities, or firms is increasing daily. This leads to an ever-increasing demand for social media consultants to leverage the numerous benefits of social media. You can work for multiple clients simultaneously because of this benefit, in addition to the job's flexibility.

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