How To Become a Brand Strategist (With Eight Steps)

By Indeed Editorial Team

Updated September 8, 2022 | Published September 29, 2021

Updated September 8, 2022

Published September 29, 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When learning how to become a brand strategist, it's important to understand how you contribute to the company's image and strategy. Brand strategists understand their company's goals, products, and target audience to increase sales and sell more products. If you are interested in becoming a brand strategist, learning more about how to get started in this field and the responsibilities involved can help you determine if it suits your interests and career goals. In this article, we describe the brand strategist role, discover how to become a brand strategist, explore their responsibilities and review the skills necessary for the position.

What is a brand strategist?

Brand strategists study the market and develop strategies to influence their target audience's opinions and decisions, encouraging them to buy particular products and services. These professionals use written, verbal and visual cues to increase their influence over potential customers and clients. They believe the product solves customer problems, and their overall goal is to obtain the trust of clients.

How to become a brand strategist

Here is a guide to help you become a brand strategist:

1. Obtain your bachelor's degree

The first step toward becoming a brand strategist is obtaining a three- or four-year bachelor's degree. This degree provides you with the educational background and theoretical skills necessary to work in this field. Consider a degree in marketing. Expect to attend classes in English, marketing, psychology, business, design and economics. These programs also teach you how to conduct research and develop brand strategies.

2. Gain experience

If you have little experience in the field, consider an internship in an entry-level position. Every industry requires brand strategists, marketing assistants, and advertising representatives. Consider obtaining experience in any of these fields to introduce yourself to the workflow and responsibilities required of marketing professionals. You can apply for a position in an advertising agency. Agencies provide you with exposure to all aspects of the creative process and to branding.

3. Improve your writing skills

Brand strategists need writing skills because they work directly with copywriters. Expect to help develop brand messages, slogans and product descriptions. Improve your writing skills to help produce content for advertisements, white papers, blogs and other writing-based aspects of a brand strategy.

4. Improve your computer skills

These professionals work on their computers daily. You need strong computer skills to use complex programs and computer systems. Depending on your responsibilities, you may develop spreadsheets and presentations to record statistics, accumulate data, and create presentations. You also need to know various marketing and analytical programs to manage content and navigate customer relationship management (CRM) systems.

5. Improve your digital marketing skills

Understanding digital marketing is essential to increasing sales and establishing branding in this role. You need to understand marketing concepts like search engine optimization (SEO), search engine marketing (SEM), and website design. Digital marketing helps you to develop media content and provides you with information about the psychology of marketing.

Related: The Most Important Digital Marketing Skills for Your Resume

Psychology of marketing

This concept refers to the psychological impact of marketing on viewers. For example, specific colours create an emotional reaction in consumers that may increase their chances of buying products. Some companies use marketing techniques like sensitive discounts, which are discounts that target specific groups of people, like students, to increase profits. This is an essential component of digital marketing because you need to have knowledge of marketing psychology to develop effective brand campaigns.

6. Develop leadership skills

Brand strategists also need strong leadership skills when working on a multidisciplinary team. These teams require you to collaborate with many professionals to develop effective campaigns. Brand strategists require good leadership skills to discuss their findings and accumulated data. Your team typically includes copywriters, art directors, content managers, and other creative professionals. Improve your leadership skills to delegate tasks to the right professionals.

7. Become certified

Consider advancing your education by earning certifications. This shows your dedication to potential employers and demonstrates your desire to continue learning. Certifications in brand strategy are helpful when you have a bachelor's degree in an unrelated subject. These certifications subsequently build your credibility and prepare you for the industry.

8. Obtain a master's degree

Master's degrees are helpful for those who want to pursue career advancement opportunities. Obtain a degree in marketing, marketing sciences, business administration, or a related topic. These degrees provide you with the opportunity to specialize in specific aspects of brand strategy. This degree is especially helpful for those who desire positions in upper management.

Responsibilities of a brand strategist

Here is a list of brand strategist responsibilities to review:

Perform research

Brand strategists perform regular research to remain updated with market trends. To work in this field, you also need to perform research to learn about innovation that affects customer purchasing. This research ensures products consistently meet customer needs and increase sales by improving the influence of brands. You also need to conduct research on the best brand names, as well as names for new products and services. Expect to perform research on competitors' weaknesses and strengths. This provides you with information about your own brand and which practices you need to avoid.

Related: How To Do Market Research With 6 Guided Steps (With Types)

Analyze data

To be a brand strategist, you need to analyze market data to develop efficient marketing plans. Brand strategists do this by researching customer feedback and survey responses to compile this data. Consider researching consumer data across the industry and beyond your own company.

Rebranding

These professionals also perform rebranding on both existing products and on the company overall. When rebranding, you need to establish the best fonts, colours, and names to influence your target audience. For example, you need to decide between serif and sans serif fonts. Serif fonts include Times New Roman, Garamond and Courier New. Sans serif fonts include Helvetica, Avant Garde and Arial. Print media typically uses serif fonts, and sans serif is best for digital publications to improve readability.

Related: How to Rebrand a Company (With Types and Essential Tips)

Develop buyer personas

Buyer personas or customer personas describe your target audience and include details about their age, lifestyle, personality, goals, and other aspects of their lives. These personas inform you of buyers' preferences and which products they're most likely to buy. By understanding buyer's personas, you can better target customers with marketing strategies.

Perform audits

Every year, brand strategists perform audits on existing products. This identifies whether the brand performs well in the market. The audit identifies which products have the most sales and which ones require improvement. You can identify how to improve the brand and increase sales by performing these audits.

Skills for brand strategists

Here is a list of skills for those who want to be brand strategists:

Statistics

If you want to be a brand strategist, consider developing your statistics skills. This allows you to analyze data more efficiently and understand market trends. Statistics help you determine the potential success of campaigns by identifying how consumers react to particular products.

Related: What Is Statistical Data Analysis? (With Detailed Guide)

Communication

Brand strategists need to have good communication skills to relay information about products to coworkers and other employees. You need these skills to present statistics and brand information to stakeholders and upper management. Communication is also necessary to communicate with customers and identify their preferences.

Creativity

You need creativity to develop strategic plans that represent your brand. You also need these skills to develop brands that combine the colours, fonts and other elements associated with your company. Consider how you can increase sales and appeal to your consumer base.

Related: Improve Your Creativity Skills To Highlight on Your Resume

Adaptability

Brand strategists need to be adaptable because the industry is constantly changing. When consumers provide you with information about your brand and their overall preferences, you need to adapt to that data to be more effective. Expect developed products and brand campaigns to change quickly depending on market data and statistics about clients. You also need to anticipate changes in budgets and task management. Being adaptable reduces stress in the workplace and ensures you remain productive during complex situations. By being adaptable, you also provide high-quality work.

Related: Nine Skills That Support Adaptability in the Workplace

Project management

Brand strategists navigate multiple brand campaigns simultaneously, which is why you need strong project management skills. Expect to work with multiple clients, projects and coworkers. Depending on your team, expect to delegate tasks to multiple coworkers or employees. You need leadership skills to identify which tasks other employees can accomplish. Brand strategists also need strong initiative to make fast decisions about campaigns, product descriptions and other components of the brand development process.

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