13 Fashion Communication Careers (With Average Salaries)

By Indeed Editorial Team

Published June 26, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If you're interested in fashion, learning about different careers available in the industry can help you find one that suits your interests and skill sets. One subfield of the fashion industry to consider pursuing a career in is fashion communication. It consists of careers that create and facilitate communication within the fashion industry. In this article, we explain what fashion communication careers are and discuss 12 positions, their average salary, and primary duties to help you find one that suits your needs.

What are fashion communication careers?

Fashion communication careers are positions that allow people to communicate through fashion or about it. This includes positions like fashion journalist, graphic designer, or public relations specialist. Fashion communication students develop effective communication skills and learn about the fashion industry.

Careers in fashion communication

Here are 12 fashion communication careers, their primary duties, and average salary to consider:

1. Stylist

National average salary: $17.09 per hour

Primary duties: A stylist provides fashion advice to clients. They may recommend appropriate clothing, coordinate outfit changes for photoshoots or events, or source apparel from different brands and manufacturers. It's important for fashion stylists to stay up-to-date with industry trends to recommend outfits that are in fashion or match their clients' aesthetics. Fashion stylists use their communication skills to get to know their clients and offer tailored advice.

Related: How to Become a Stylist With Steps and Tips

2. Visual merchandiser

National average salary: $17.72 per hour

Primary duties: Visual merchandisers present and arrange items for sale in a store. They find a creative way to represent the products to get a customer's attention and encourage them to make a purchase. A visual merchandiser in the fashion industry may work at department stores or clothing stores. They may dress mannequins to display specific outfits, create aesthetically pleasing displays, or organize clothing by colour and design.

Related: What Is a Merchandiser? Description, Skills, and a Day in the Life

3. Fashion photographer

National average salary: $18.54 per hour

Primary duties: Fashion photographers take pictures of models, clothing, accessories, hairstyles and make-up. Brands typically use their pictures to advertise new products and increase profits. Fashion photographers may take pictures in a studio or on location, such as at a runway show or event. Many fashion photographers create detailed portfolios to work on a freelance basis. They use their communication skills to meet with brands and designers to develop unique concepts for upcoming photoshoots.

Related: What Does a Photographer Do? (With Types of Photographers)

4. Fashion journalist

National average salary: $20.49 per hour

Primary duties: Fashion journalists write news stories about the latest fashion trends, designs, and events. They may attend fashion shows or similar events and talk about how they went. Fashion journalists may freelance by creating their own website or work for employers like fashion magazines and newspapers. They may receive assignments or write about an original idea. Fashion journalists use their communication skills to write engaging, professional copy.

5. Fashion blogger

National average salary: $20.93 per hour

Primary duties: Fashion bloggers write articles about fashion trends, events, or other news. They may have their own blog or write material for a specific brand. Fashion bloggers typically write copy and include pictures in their blogs to enhance their writing. They may discuss fashion shows they attended, new clothing lines, or seasonal trends. They use their communication skills to ensure their copy is professionally written and detailed.

Related: 18 of the Highest-Paying Jobs Online (Examples and Salaries)

6. Graphic designer

National average salary: $21.58 per hour

Primary duties: Graphic designers work with clients to create visual concepts by hand or using design software. They create graphics with images, words, or both to convey their client's message. Clients may use their work for a variety of material, such as advertisements, websites, magazines, or brochures, to increase brand awareness and sales. Graphic designers use their communication skills to convey messages visually and discuss concepts and expectations with clients.

Related: How to Become a Graphic Designer

7. Social media manager

National average salary: $52,991 per year

Primary duties: Social media managers help companies create targeted content to build an audience on different platforms. They develop strategies to increase followers, create or oversee marketing campaigns, and review analytics to assess the success of their efforts. They use their communication skills to create written content, respond to comments and messages, and meet with company leaders to assess their needs.

8. Event manager

National average salary: $54,089 per year

Primary duties: Event managers plan and organize business, promotional, or social events. They may organize fashion shows or other events that help brands increase their audience and sales. Event managers ensure the event has all the elements it needs, such as food, decorations, and a sound system. They typically stay within a certain budget and invite their client's target audience. Many event managers help with cleaning up and dismantling after the event. They use their communication skills to meet with clients to determine their event requirements and negotiate with suppliers and contractors.

Related: How to Get Into Event Planning (With Skills and Tips)

9. Fashion consultant

National average salary: $26.17 per hour

Primary duties: Fashion consultants are similar to stylists as they suggest apparel that suits their body and aesthetic. The main difference between the two is that fashion stylists typically work with models and magazines, while fashion consultants work one-on-one with clients who want to improve their wardrobe. Fashion consultants use their communication skills to get to know their clients, assess their needs, and offer fashion advice.

Related: How to Become a Fashion Consultant (Your Step-by-Step Guide)

10. Media buyer

National average salary: $58,320 per year

Primary duties: Media buyers negotiate the price of advertising time in movies, television shows, radio shows, magazines, books, or newspapers. They negotiate a price that suits their client's budget and still offers high-quality advertising space. They typically work for an advertising agency and maintain strong relationships with employees from different media outlets. Media buyers ensure advertisements appear in the correct place at the correct time to get the best results for their clients. They also assess key performance metrics to determine how successful their campaigns are.

Related: Jobs in Advertising and Marketing (With Descriptions)

11. Brand manager

National average salary: $66,094 per year

Primary duties: Similar to public relations specialists, brand managers help companies create and maintain a positive image. The main difference is they're more involved with how successful a company can be as they plan, develop, and implement specific marketing strategies. Their aim is to increase a company's profit and minimize its expenses. Brand managers get to know the company's target audience to create material that appeals to them. They also assess market insights and consumer data to ensure their efforts are successful. Brand managers work with several departments, such as sales and finance, to contribute to the company's success.

Related: What Is Brand Marketing? (How to Develop a Good Strategy)

12. Art director

National average salary: $68,431 per year

Primary duties: Art directors create the design for projects in magazines, newspapers, movies, television, or theatre productions. They work closely with their clients to determine what the project's overall style and tone may be. Then, they oversee a team of designers and artists to ensure their images match the project's aesthetic and goals. They typically work within a specific timeline and budget to ensure each project meets clients' expectations. Art directors use their communication skills to lead their teams effectively and meet clients' expectations.

13. Public relations specialist

National average salary: $76,767 per hour

Primary duties: Public relations specialists help brands create and maintain a positive image. They may plan public appearances, write material for press releases, or create social media posts to build an audience. They help their clients minimize negative press to attract more customers. Public relations specialists use their communication skills to create professional material and connect with a client's audience.

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