What to Include on a Personal Business Card (With Tips)
By Indeed Editorial Team
Published June 19, 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Personal business cards are a helpful tool for many individuals and professionals. Depending on your role, they can help you progress in your field, switch to a new career, start a business, or expand your professional network. Learning what to include on a business card may help you design an effective one. In this article, we discuss what to include on a personal business card, explore its benefits, discuss who might benefit from having one, and review tips for creating one.
What to include on a personal business card
It's important to know what to include on a personal business card if you want to create one. While everyone's life, ambitions, and circumstances are unique, you can include the following categories of information on your personal business cards:
Your name: You may choose to include your full name here, or you may choose to include a nickname to reduce confusion if you share your name with a public figure. Those who work in entertainment or the arts may especially want to include their stage name, or a writer may work under a pen name.
Your skills: Your business card can indicate the skills you offer. For instance, if you're a writer, you can include the types of writing you have experience in.
Phone number: Being mindful of the fact that your business cards might end up anywhere in the world, you may only include a number that you're comfortable sharing with the general public. This may be a business phone number or a cell phone number.
Website: While it's not mandatory to include a website on a business card, including one can make the company or brand appear more reputable.
Social media: Being mindful that many people may be visiting your social media pages, you may only include handles that are attached to pages that portray you and your brand in a positive light.
Picture or logo: While this is also unnecessary, including a professional picture or logo on your business card can help you appear more legitimate.
An appropriate design: Be sure to match the type of design with the kind of company you have or the services you offer. For instance, a business card for a babysitter can be playful and colourful, while a business card for an accountant may be more professional and plain.
Benefits of personal business cards
The following is a list of ways purchasing personal business cards can help you:
It's affordable. One of the most convincing reasons for purchasing business cards is that they're a cost-effective method to distribute your contact information to prospective customers, employers, and other connections.
It offers multiple contact methods. Rather than merely providing someone with your social media accounts or phone number, a business card provides them with a range of options to contact you and an opportunity to learn more about the company you work for or your personal brand.
It increases your confidence. Having your own business cards may increase your confidence, since the fact that you spent the effort to produce and acquire them demonstrates you're serious about networking with others.
It can help you connect with more people. For individuals who have difficulty meeting or engaging with new people, personal business cards enable you to say less while giving them all the information they require to learn about your brand.
You seem more personable. Unlike other marketing tools, business cards allow you to offer consumers an item they can retain or pass on to others to help increase brand awareness.
Your presence is not required. You're not even required to be there to distribute your business cards. You may simply put up a display at a company with which you're linked or leave them in lobbies, offices, or wherever else you like.
Who might benefit from a personal business card?
Business cards are valuable for anybody who wants to develop their network, not simply those who own or intend to own companies. These categories of individuals may profit from business cards:
Entrepreneurs: If you own a company, getting business cards is an excellent method to increase brand recognition.
Professionals: Even if you're happy with your position and have plans for the future, getting business cards can allow you to grow your personal and professional network in a distinct way.
Those between jobs: If you're between jobs and unsure of your next move, business cards may help you make new connections and market your abilities to prospective employers.
College students: Even if you have not yet begun your career, you may still begin growing your network. Purchasing business cards while still in college can enable you to begin establishing the contacts you may need after graduation.
Tips for creating an effective business card
Effective business card design involves more than just your name and contact information. Even though business cards are normally modest, there are several methods to design the card so that it attracts attention.
Target your market and audience
Targeting your audience and sector is the first guideline for designing an effective business card. Choose design elements and tones that correspond with your industry. Create a card that is immediately relatable to the business, serving as a good representation of the company and a marketing tool for your product. For instance, if you're a building contractor, you might submit a picture relating to construction to highlight your area of specialty.
Ensure that it's simple to read
Make sure the typefaces you choose are classic and legible. If it's necessary to show a great deal of information, ensure that the text is large enough for your readers to view without difficulty. Additionally, your logo can be plain and simple, complimenting your business card.
Be creative with colour and style
Choose colours and design aspects that are specific to the company where you work and linked with your industry. For instance, if the business offers luxury goods, you can use colours, materials, and patterns that highlight what your role is. The selection of finishes and paperweights may convey a great deal about your product or service.
Include the most pertinent information
The objective of a business card is to make potential customers aware of what you do. It's not intended to include all information. Include just the most essential details which might send the recipient to the company's website, or contact information for further information. The standard size of a custom business card is 55 x 85 mm, so you can simply add the following information:
The company name
Contact details such as phone number, email address, contact address and social media pages
Communicate using the language of your target market. The overall tone of written communication may have the same effect on the reader as one's tone of voice in regular conversations. Create successful brand recognition by articulating the primary product or service offered by the organization in a clear and distinctive manner.
Proofread before printing
Remember that your business card is a representation of you and the organization. Your design can convey professionalism and make the company you work for distinct from the competition. Check for mistakes and proofread your card for errors before authorizing its production.
Employ a skilled printer
Printing may add vibrancy to the overall appearance of any company by using a high-quality font, colour, text, and picture combination. Professionally produced and well-designed business cards may inspire confidence and aid in establishing a strong connection from the start. Using a professional printer to design your business cards ensures high-quality materials and a competent end product.
Leave white space
Some receivers write notes on business cards to help them recall how they obtained the card. Using the white space on the business card might simplify this process. Ensure that you put only pertinent information on your card and structure your content so that there is sufficient white space for this purpose. In addition, the appropriate use of white space on your card may help focus the recipient's attention on the most vital information.
Promote your brand using a positioning statement
A positioning statement is a brief phrase or slogan that explains your brand, values, and beliefs and differentiates you from the competition. Since the purpose of a business card is to be distinctive and provide essential information, you may include a positioning statement to establish a strong foundation with potential customers.
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