What Is Digital Media? (With a List of Careers and FAQs)

By Indeed Editorial Team

Published April 9, 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital media can promote communication between professionals and the public. Digital media is a blend of technology and content, such as video games, apps, websites, social media, and online advertising. Understanding digital media can be useful if you're thinking about a digital media role or seeking an innovative career in technology. In this article, we explain what digital media is, discover why it's important, review related careers, and provide answers to some frequently asked questions.

What is digital media?

The answer to the question, "What is digital media?" is that it's any form of media distributed through electronic devices, such as computers, cell phones, electronic readers, and televisions. It allows you to create, view, edit, and distribute digital content. The development of digital media products requires teams of professionals with various skills, including technical skills, artistic skills, analytical skills, and production coordination skills. Here are some examples of industries that use digital media:

  • Entertainment

  • Sports

  • Marketing

  • Advertising

  • Technology

  • Television

  • Healthcare

  • Government

  • Publishing

  • Education

Why is digital media important?

Digital media is important because it enables businesses, consumers, and media professionals to communicate with audiences through the internet regardless of their location. By offering an alternative to print materials, digital media can also promote eco-friendly practices. Integrating digital media and marketing tactics can help small businesses compete with larger companies in both traditional and online selling sites. Promoting a brand on digital media platforms allows a company to easily receive feedback from customers. Using digital media for advertising can also be an effective and cost-effective method of promotion.

Digital media careers with salaries and primary duties

As you explore what digital media is, you may wonder what jobs there are in the digital media industry. The following provides descriptions and salaries for jobs that involve digital media:

1. Social media specialist

National average salary: $19.29 per hour

Primary duties: A social media specialist helps manage site metrics, interacts with readers, and designs content. They may also develop strategies, lead communities, direct creativity, provide customer service, write copy, and analyze data. By creating and publishing content on all social media platforms, a social media specialist can grow an audience, build brand awareness, and eventually increase sales.

Related: A List of Social Media Job Titles (With Salaries and Duties)

2. Media manager

National average salary: $51,507 per year

Primary duties: Media managers develop and implement targeted content across various media platforms. Their responsibilities include researching, writing, editing, and proofreading all media content, coordinating and executing media campaigns, and communicating publicly. A media manager may also conduct press conferences and briefings, monitor and report on online and offline campaigns, and follow media trends.

3. Media planner

National average salary: $40,996 per year

Primary duties: A media planner places their clients' advertising copy into various media platforms to maximize the reach in their target market. Ad agencies may employ media planners to create campaign advertisements. Media planners also collaborate with clients to help them decide how they want to proceed with a particular campaign.

4. Media buyer

National average salary: $55,883 per year

Primary duties: A media buyer negotiates advertising rates for newspapers, magazines, and online publications. They also conduct market research, manage relationships with advertising agents, and proofread advertisement material before launch. A media buyer may work for an organization's marketing department or an advertising agency.

5. Digital strategist

National average salary: $54,084 per year

Primary duties: Digital strategists combine marketing channels, such as search engine optimization (SEO), paid media, and digital content, into one strategic plan to help companies launch a marketing campaign. They also develop and coordinate specific initiatives to carry out the marketing plan. To achieve the objectives of the strategy within an organization, a digital strategist identifies the needs, goals, opportunities, and challenges of an organization across all departments.

Related: What Does a Digital Marketer Do? Everything You Need to Know

6. Digital designer

National average salary: $57,702 per year

Primary duties: A digital designer creates online content such as banner ads, artwork, social media graphics, and interactive web content using software and design tools. They work closely with marketing and creative departments to build campaigns consistent with a brand's overall aesthetic while capturing consumers' attention. Their responsibilities include creating social media graphics, website banners, and promotional artwork that matches a company's brand, aesthetic, and marketing strategy.

7. Media consultant

National average salary: $51,065 per year

Primary duties: Media consultants work with various people and groups to promote a brand's image by communicating with the media. Media consultants assist public relations or marketing teams in conducting press releases, developing media campaigns, and providing executives with advice when giving interviews and other appearances. They may also manage the company's social media platforms by researching current trends to meet the public's demand.

Related: How to Become a Social Media Consultant (With Skills)

8. Digital project manager

National average salary: $60,699 per year

Primary duties: Digital project managers collaborate with other teams to deliver quality products on time. They analyze a company's online marketing strategies and ensure that companies produce all their necessary deliverables for a specific project on time and within budget. A digital project manager works within budgets to develop digital marketing campaigns and web applications, identify risks, prepare document support for plans, and write detailed reports.

9. Media strategy manager

National average salary: $85,818 per year

Primary duties: Media strategy managers build advertising campaigns to capture clients' attention and keep them loyal to the company. They typically determine the impact of a campaign's online presence on its target audience. Media strategy managers also identify organizational strengths and weaknesses and operational effectiveness. They also make recommendations based on this and other internal and external factors to minimize risks and achieve the organization's long-term objectives.

Related: How to Write a Social Media Manager Resume (With Example)

10. Digital transformation consultant

National average salary: $91,913 per year

Primary duties: The role of a digital transformation consultant is to assess an organization's infrastructure and identify any gaps in services that might affect its technical performance. Their primary goal is to improve an enterprise's performance and help it meet its long-term strategic goals. In addition, a digital transformation consultant advises businesses on the most appropriate cloud solutions. They also help clients implement marketing and financial reporting procedures using different technologies.

Digital media FAQs

Here are a few frequently asked questions about digital media:

What are digital media skills?

People use digital media skills to perform various digital media-related tasks, including creating content, developing marketing strategies, and working with other professionals. Learning digital media skills can be beneficial if you're preparing for a career in an industry such as social media, technology, or public relations. Here are some examples of digital media skills:

  • Creativity: Creativity is a crucial skill for digital media professionals because it allows them to produce original and engaging content for an organization. It is important for digital media professionals to be creative to build attractive user interfaces for smartphones and computers. Creativity is also valuable for designing online ordering systems to improve customers' experiences and promote brand awareness.

  • SEO skills: SEO refers to increasing the volume and quality of website traffic to a website or webpage from search engines. Research and analysis are essential components of SEO skills, along with the ability to implement keywords in the content to increase optimization.

  • Technical skills: Technical skills are specific abilities and knowledge to accomplish a task. For example, knowledge of programming languages, design programs, mechanical equipment, or media platforms.

Related: The Most Important Digital Marketing Skills for Your Resume

What is traditional media?

Media refers to channels that distribute content such as news, music, movies, educational materials, and promotional messages. Traditional media are media outlets that existed before the internet, such as newspapers, television, magazines, radio, and billboards. Many businesses still rely on traditional media to present their advertising and marketing campaigns. These outlets can be effective if their target consumers engage in traditional media regularly.

What is a brand?

An organization's brand is how customers identify and experience the business. It can be a name, phrase, or design feature that differentiates a supplier's product or service from its competitors. A brand is an intangible concept that helps people remember, identify, or associate with a company, product, or individual. Key elements of building a brand include consistency, differentiation, creativity, and emotional connections with target audiences.

What is a target audience?

A target audience is a specific group of consumers who are most likely to show interest in a particular product or service. Age, gender, location, career, or common interests may define a target audience. It's essential to become familiar with a target market's habits, behaviours, likes, and dislikes to form an effective marketing strategy.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organization and a candidate's experience, academic background, and location.

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